53 research outputs found

    Theme Parks and Attractions in Singapore: An Overview

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    Singapore attracted almost 7 million visitors in 1994. Receipts from tourists also accounted for about 10 percent of the gross national product. As a small island of only 640 square kilometers, Singapore has almost no natural scenery to offer. Many of its tourism attractions are man-made and theme parks play an important role in attracting visitors not only from abroad but also locally. This paper aims to describe the local theme park industry and examine its problems and prospects. It is found that the theme parks in Singapore will face stiff competition, not only from each other, but also from the region where theme park development projects are abound. The changing environment also dictates that these theme parks will have to be innovative and must attempt to accommodate the changing needs of the visitors in order to stay viable

    An empirical examination of the influence of materialistic inclination on values, aspirations & life satisfaction

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    Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-0641-2

    Culture's influence on consumer behaviors : differences among ethnic groups in a multiracial Asian country

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    Research Paper Series (National University of Singapore. Faculty of Business Administration); 2003-0071-2

    Chinese Consumer's Evaluation of Hybrid Products: Effects of Decomposition, Brand, and Ethnocentrism

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    Culture's Consequences on Consumer Behavior

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    Culture is a powerful force in regulating human behavior. Although many researchers have sought to understand the influence of culture on consumer behavior, most of their attempts were made in a piecemeal basis (i.e. examining effects of certain aspect of culture on a specific aspect of consumer behavior). Relatively little attempt has been made to develop a general framework of cultural influence on consumer behavior that examines effects of various aspects of culture on various aspects of consumer behaviors at the same time. In this study, conceptual relationships pertaining to cultural effects on consumer behavior are explored based on Hofstede's (1980) four dimensions of cultural differences. Various aspects of consumer behaviors are identified and linked to each of the four cultural dimensions, and then propositions which relate the cultural dimensions to the consumer behaviors are developed based on the reviews of their relationships

    Culture's consequences on consumer behavior

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    Research Paper Series (National University of Singapore. Faculty of Business Administration); 2004-0011-2
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