Human Resource Management in Chain Hotels on the Example of Radisson Blu Hotel in Szczecin

Chain hotels differ from independent hotels in very many features. One of them is human resource management, what stems from the fact that personnel policy of a chain hotel is thoroughly devised. All aspects related to it have to be precisely described and rather universal since they concern employees working all around the world, that is personnel representing various nations, cultures, outlook on life, etc. The article consists of three substantive parts, an introduction and a conclusion. The first part of the article, which is theoretical, concerns human resource management and its significance in the hotel industry. The next two parts are analytical and empirical (in the form of case study) and they describe basic organizational areas of functioning of the Radisson Blu hotel in Szczecin and particular human resource management tools in the analysed hotel

Model of regional tourism competitiveness : fuzzy multiple-criteria approach (FDM-FAHP-PROMETHE II framework)

Purpose: The aim of the article is to build a research, comprehensive and objective model that takes into account various factors determining the regional tourism competitiveness on the example of 21 counties in the West Pomeranian Voivodeship. Degign/Methodology/Approach: The model uses the concept of fuzzy numbers, the Delphi method and two multi-criteria methods: AHP and PROMETHE II. An important scientific contribution to the issue of regional competitiveness of tourism is an in-depth look at several dozen different criteria, that have an impact on it. Collected data and the used research methods made it possible to reliably select those that should be noticed and developed by various stakeholders in the region. Findings: The main conclusion resulting from the research is the fact that the most important criteria for the level of tourist competitiveness of a destination include natural tourist attraction, anthropological tourist attractions, accommodation base, recreational infrastructure and catering base; whereas the criterion of safety and facilities for disabled tourists and para-tourist infrastructure is of little importance. The county with the highest level of tourism competitiveness is Kołobrzeg county, and the lowest - Pyrzycki county. Practical implications: An important scientific and practical contribution to the issue of regional competitiveness of tourism is an in-depth look at several dozen different criteria, that have an impact on it. Collected data and the used research methods made it possible to reliably select those that should be noticed and developed by various stakeholders in the region. Originallity value: Comprehensive approach to tourism competitiveness of regions with the use of multi-criteria method, which in an objective way indicates the aspects, features, attributes, factors evaluated as key in building the entity's position on the market.peer-reviewe

Local government unit promotion policy in creating the image of the regional tourism product (on the example of the West Pomeranian province)

In the contemporary market conditions, creating the tourism product image requires conducting proper promotion policy, including the selection of appropriate instruments. This process is noticeable in the context of the strategic activities of major cities, provinces, or countries. Promotion policy in creating the image of the tourism product should also be applied at the local level: not only in relation to large cities (municipalities) or counties but also with rural and urban-rural entities. The specificity, complexity, and often ambiguous identity of the entities have made creating the image of the tourism product in municipalities less popular. The purpose of the article is to present the essence, as well as the benefits of the promotion policy in creating the image of the regional tourism product on the basis of a research performed in the West Pomeranian province municipalities

Promotion instruments in shaping the competitive position of the tourism product for Zachodniopomorskie voivodeship municipalities

Shaping the competitive position in the tourism market is an important process that determines the functioning of market entities in the often variable environment. The attractiveness of the tourism product offered on the market should be raised among specific target groups, and shaped to achieve their objectives. The paper focuses on the choice of instruments in the promotion context of shaping the competitive position of the tourism product understood in terms of the area – municipalities of Zachodniopomorskie voivodeship. On the basis of survey methods, the author specifies the range of promotion instruments used by Zachodniopomorskie voivodeship municipalities, which are also used for building the competitive position on the market. The possibility of applying modern solutions in marketing communications is also indicated

Sustainability in the hospitality industry in the shadow of the COVID-19 pandemic: a case study of the hospitality industry in Poland

The article aims to discuss the implementation of the sustainable development goals on the example of Polish hotels in the light of the COVID-19 pandemic. Due to national and international restrictions and limitations, and, consequently, the inability of hotel facilities to operate in full capacity, it was important and legitimate for the authors to look at how the facilities achieved their own goals and how they corresponded with the assumptions of sustainable development in this difficult time. The article is based on case studies and practical experience of one of the authors. The data comes from secondary and primary sources, including: a survey conducted among 102 hotel facilities in Poland (CAWI method) and a case study of a chain hotel. The data was analysed in an exploratory and descriptive manner. A significant contribution is the original approach to interpreting the market situation in the Polish hospitality industry and an attempt to indicate the direction in which it will develop. The most important conclusions include the fact that many of the tasks and initiatives carried out by the observed facilities are part of the UN SDGs, and the situation during the pandemic influenced their temporal limitation or was not relevant for them. The conducted research made it possible to clearly indicate specific recommendations for the further development of hotel facilities in accordance with the sustainable development concept