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9 research outputs found
Viewers' Recognition of Brands Placed Within a Film
Author
Babin L.A.
Balasubramanian S.K.
+16 more
Churchill G.A.
Jacobson M.F.
Karrh J.A.
Karrh J.A.
Laurie A. Babin
Moran W.T.
Murdock G.
Nebenzahl I.D.
Ong B.S.
Rosen D.M.
Rossiter J.R.
Sapolsky B.S.
Sheri Thompson Carder
Steortz E.M.
Troup M.L.
Vollmers S.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
The influence of product-placement type & exposure time on product-placement recognition
Author
Babin L.A.
Bird L.
+17 more
Colford S.W.
Darlin D.
Elliott S.
Ian Brennan
Jacobson M.F.
Karrh J. A.
Karrh J.A.
Khalid M. Dubas
Laurie A. Babin
Lipman J.
McCarthy P.
Murdock G.
Ong B. S.
Reed J. D.
Steortz E.M.
Turcotte S.
Vollmers S.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
So Many Things to Do! How Multitasking Affects Memory and Attitude for Product and Brand Placements
Author
Balasubramanian S.K.
Brasel S.A.
+38 more
Brennan I.
Clark J.M.
Cowley E.
d'Astous A.
d'Astous A.
De Houwer J.
Dens N.
Duff B.R.L.
Fragopanagos N.
Friestad M.
Gibson B.
Goolsby B.A.
Gupta P.B.
Hembrooke H.
Homer P.M.
Hudson S.
Jayasinghe L.
Kamleitner B.
Karrh J.A.
Karrh J.A.
Lang A.
Lang A.
Lang A.
Lee M.
Machleit K.A.
McCarty J.A.
Nguyen C.
Raymond J.
Raymond J.E.
Redondo I.
Rosen C.
Russell C.A.
Russell C.A.
Van Reijmersdal E.A.
Veling H.
Waiguny M.K.
Yoon S.
Zajonc R.B.
Publication venue
'Elsevier BV'
Publication date
Field of study
No full text
Crossref
Welche Effekte hat Brand Placement in PC-/Videospielen?
Author
A.A. Mitchell
C.A. Russell
+20 more
D.L. Hoffman
G. Biehal
H. Li
H.H. Bauer
I.D. Nebenzahl
J. Steuer
J.A. Ghani
J.A. Karrh
J.R. Coyle
L.A. Babin
M.R. Nelson
P.B. Gupta
P.B. Gupta
R.E. Smith
R.H. Fazio
S.B. MacKenzie
S.J. Gould
S.J. Hoch
Silke Bambauer-Sachse
T.P. Novak
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
Neuropsychiatric assessments in toxic exposure litigation
Author
Dunn J.T.
Dyer F.J.
+26 more
Gerson A.
Goldstein D.
Gots R.E.
Hartman D.E.
Hartman D.E.
Hartman D.E.
Henderson T.W.
However
Karrh B.W.
Klinken L.
Kurlychek
Kurlychek R.T.
Lees-Haley P.R.
Lees-Haley P.R.
Lees-Haley P.R.
Leestma
Singer R.
Singer R.
Terr A.I.
United States Department of Health and Human Services September.
Valciukas J.
Valciukas J.A.
Wasyliw O.E.
Weiss B.
Welch L.S.
Williams
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Attitudes and related perceptions about product placement: a comparison of Finland, Italy and the United States
Author
Alwitt L.F.
Brown R.
+26 more
Brunetta G.P.
Byrne B.M.
Cohen J.
Dalli D.
Deepa Pillai
DeLorme D.E.
Everett W.
Ewing M.T.
Giacomo Gistri
Hall E.T.
Hall E.T.
Hofstede G.
Karrh J.A.
Kortti J.
Lee S.
Lehu J.-M.
McKechnie S.A.
Nadia I. Sabour
Nebenzahl I.D.
Nishimura S.
Rivoltella P.C.
Sabour N.I.
Siva K. Balasubramanian
Steenkamp J.-B.E.M.
Sung Y.
Tiwsakul R.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
Cross‐cultural challenges in product placement
Author
Brennan S.
Campbell A.J.
+26 more
Cha J.H.
Crawford K.
De Mooij M.
Federico de Gregorio
Hall E.T.
Hofstede G.
Hyundai Research Institute
Karrh J.A.
KCSC
KCSC
Korean Film Council
Lee S.
McKechnie S.A.
Media
Media
Motion Picture Association of America
National Center for Education Statistics
Nebenzahl I.D.
Ong B.S.
Puto C.P.
Recording Industry Association of America
Russell C.A.
Schwartz S.H.
Taejun (David) Lee
The National Assembly of the Republic of Korea
Yongjun Sung
Publication venue
'Emerald'
Publication date
Field of study
No full text
Crossref
Adolescent brand consciousness and product placements: awareness, liking and perceived effects on self and others
Author
Avery R.J.
Babin L.A.
+37 more
Balasubramanian S.K.
Brand J.E.
Chunovic L.
d'Astous A.
d'Astous A.
De Graaf J.
DeLorme D.E.
Devanathan N.
Eveland W.P.
Gentry J.W.
Gould S.J.
Gupta P.B.
Henriksen L.
Kapferer J.N.
Karrh J.A.
Klein N.
Lackey W.B.
LaPastina A.C.
McKechnie S.A.
McNeal J.U.
Meyer D.J.C.
Morton C.R.
Moschis G.P.
Nebenzahl I.D.
Nelson M.R.
Perloff R.
Quart A.
Rose G.M.
Sapolsky B.S.
Schor J.B.
Shim S.
Solomon M.R.
Tapscott D.
Turow J.
Wakefield M.
Wasko J.
Wilson J.D.
Publication venue
'Wiley'
Publication date
Field of study
No full text
Crossref
Sport-related branded entertainment: the Red Bull phenomenon
Author
Aaker D. A.
Aaker D. A.
+81 more
Alexander N.
BCMA
Benigni V. L.
Bennett G.
Berke S.
brand equity in Division I College Athletics
Branded Entertainment
Chan-Olmsted S. M.
Complicated Than Ever
Cornwell B.
Demir R.
Donlan L.
Du Plessis C.
Duttenhöfer M.
Gantz W.
Gladden J.
Gladden J.
Gorse S.
Harad K. C.
Hardin M.
Hartmann T.
Henseler J.
Hoek J.
Horky T.
Huber F.
Hudson S.
Image
Informationsgesellschaft
Johnston J. L.
Karrh J.A.
Katz
Keller K. L.
Keller K. L.
Kellow A.
Kim Y.
Knowles D.
Krebs I.
Kunz R.
Kunz R.
Lehu J. M.
Lipsey M. N.
Marketing
Mazodier M.
Milne G. R.
Mortimer R.
Motion J.
Name
Olmsted S.
Oxford Brookes University
Pope N. K.
Process
Pulizzi J.
Pw C
Quarterman J.
Raney A. A.
Raney A. A.
Red Bull Media House
Red Bull Media House
Red Bull Stratos
Regier S.
Richelieu A.
Santomier J.
Schramm H.
Shank M. D.
Siegert G.
Sports A
Sportsbusiness
Stein L.
Ströbel
Söderman S.
Toffler A.
Trail G. T.
Tsvetkova K.
Vargo S. L.
Vargo S. L.
Vargo S. L.
Vargo S. L.
Vorderer P.
Weeks C. S.
Woratschek H.
Yin R. K.
Publication venue
'Emerald'
Publication date
Field of study
No full text
Crossref