Mood disorders among people with obesity

Obesity is a growing public health concern in modern societies. This is a major health concern. It has been implicated as a risk factor for several physical illnesses, functional limitations and poor quality of life. However, while the physical consequences of obesity are well established, the relationship between obesity and mental health is still unclear. The question this study aimed to answer was whether the associations between obesity and mood disorders are occurring in the sanatorium patients population. The results found a significant association between obesity and mood disorders. It is still unclear whether the relationship between obesity and depression is causal, and if so, whether obesity causes depression or depression causes obesity. Implications for health care providers and suggestions for future research are discussed

How Does Personality Affect Perception of Advertising Messages? The Big Five Model and Advertising Responses: A Meta-Analysis

To identify personality traits (Big Five model) sensitive to advertising appeals a meta-analysis of 15 studies (308 correlations) was performed. Variables of brand familiarity, types of advertising appeals and types of responses to advertisements were used as moderators of responses to advertisements. The overall correlation effect between personality traits and response to advertisement was positive and significant, with Agreeableness, Extraversion and Openness to Experience responsible for this effect. Moderating effect of brand familiarity was positive and significant for both familiar and unfamiliar brands. Moderating effect of advertising appeals was positive and significant for value-expressive appeals but not utilitarian appeals. The moderation effect of a type of advertising response showed that the relationship between advertising response and personality is mostly shaped by advertising attitude (AAd) and brand attitude (ABrand). Interaction effects between personality traits and moderators were also analyzed. Results are discussed in the context of micro-targeting

How Does Personality Affect Perception of Advertising Messages? The Big Five Model and Advertising Responses: A Meta-Analysis

To identify personality traits (Big Five model) sensitive to advertising appeals a meta- analysis of 14 studies (288 correlations) was performed. Variables of brand familiarity and types of advertising appeals were used as moderators of responses to advertisements. Moderation effects of a type of advertising response showed that the overall relationship between advertising response and personality is mostly shaped by emotional and behavioral aspects of advertising response. Relationship between individual personality traits and response to advertising was also examined. Positive relationship was established for Extraversion and Openness: extraverts and individuals open to experience respond positively to advertisements that are tailored to Extraversion and Openness, respectively; and they respond more positively to unfamiliar brands than to the familiar ones. The results are in line with literature emphasizing the role of personality in regulation of perception, information processing and behavior. Results are discussed in the context of micro-targeting