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Single-Cell RNA-seq Reveals Profound Alterations in Mechanosensitive Dorsal Root Ganglion Neurons with Vitamin E Deficiency.
Ninety percent of Americans consume less than the estimated average requirements of dietary vitamin E (vitE). Severe vitE deficiency due to genetic mutations in the tocopherol transfer protein (TTPA) in humans results in ataxia with vitE deficiency (AVED), with proprioceptive deficits and somatosensory degeneration arising from dorsal root ganglia neurons (DRGNs). Single-cell RNA-sequencing of DRGNs was performed in Ttpa-/- mice, an established model of AVED. In stark contrast to expected changes in proprioceptive neurons, Ttpa-/- DRGNs showed marked upregulation of voltage-gated Ca2+ and K+ channels in mechanosensitive, tyrosine-hydroxylase positive (TH+) DRGNs. The ensuing significant conductance changes resulted in reduced excitability in mechanosensitive Ttpa-/- DRGNs. A highly supplemented vitE diet (600 mg dl-α-tocopheryl acetate/kg diet) prevented the cellular and molecular alterations and improved mechanosensation. VitE deficiency profoundly alters the molecular signature and functional properties of mechanosensitive TH+ DRGN, representing an intriguing shift of the prevailing paradigm from proprioception to mechanical sensation
Developing new products for emerging markets: a competency based approach
Emerging markets as represented by BRIC (Brazil, Russia, India and China) countries signify an enormous growth opportunity and a must win market for MNCs (multinational companies). It is estimated that by 2013, the middle class in BRIC countries will be larger than the population of Western Europe, USA and Japan combined. For companies focusing on developing new products, emerging markets represent a large and potentially attractive new customer base. Unfortunately, MNCs are strategically disadvantaged in developing new products for the emerging markets. Compared to developed markets, emerging markets have significant geographical, economic, social, culture, infrastructure and governmental differences. The problem is exacerbated as MNCs continue to rely on predictable business models that have been built on years of experience in developed markets. To become a market leader, MNCs must seriously challenge their existing business model and strategic framework to address the nuances of emerging markets. BRIC should be viewed through a different lens and the deeply embedded values, processes and resources modified to win in emerging markets
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