Pengaruh Work-life Balance Dan Lingkungan Kerja Terhadap Kepuasan Kerja Karyawan (Studi Pada Perawat RS Lavalette Malang Tahun 2016)

This aims to know and explain the influence among the variables in this study. These variables include work-life balance, physical work environment, non-physical work environment, and job satisfaction. This research uses explanatory research using quantitative approach. Samples taken as many as 63 data analysis using descriptive statistical analysis and inferential statistical analysis include the classical assumption test, multiple linear regression analysis, and hypothesis testing. Based on the results of multiple linear regression analysis showed that work-life balance variable, physical work environment, and non-physical work environment have significant effect on job satisfaction which can be seen from significance value of F <α that is 0,000 <0,05 and adjusted R square value is 0,805 . This shows that the work-life balance, physical work environment, and non-physical work environment have an effect of 80.5% on employee job satisfaction and the remaining 19.5% is influenced by other variables not included in this research. Partially work-life balance variable has a significant effect on job satisfaction of 0.307, physical work environment variables significantly affect job satisfaction of 0.416, non-physical work environment variables significantly affect job satisfaction of 1.346. Keywords : Work-Life Balance, Physical Work Environment, Non Physical Work Environment, And Employee Job Satisfaction. АBSTRАK Penelitian memiliki tujuan untuk mengetahui dan menjelaskan pengaruh antara variabel-variabel yang diteliti dalam penelitian. Variabel-variabel tersebut antara lain work-life balance, lingkungan kerja fisik, lingkungan kerja non fisik, dan kepuasan kerja. Jenis penelitian menggunakan explanatory research dengan menggunakan pendekatan kuantitatif. Sampel yang diambil sebanyak 63 analisis data menggunakan analisis statistik deskriptif dan analisis statistik inferensial meliputi uji asumsi klasik, analisis regresi linear berganda, dan uji hipotesis. Berdasarkan hasil analisis regresi linear berganda menunjukkan bahwa variabel work-life balance, lingkungan kerja fisik, dan lingkungan kerja non fisik berpengaruh signifikan terhadap job satisfaction yang dapat dilihat dari nilai signifikansi F < α yaitu 0,000 < 0,05 dan nilai adjusted R square sebesar 0,805. Hal ini menunjukkan bahwa work-life balance, lingkungan kerja fisik, dan lingkungan kerja non fisik berpengaruh sebesar 80,5% terhadap kepuasan kerja karyawan dan sisanya 19,5% dipengaruhi oleh variabel-variabel lain yang tidak termasuk dalam penelitian ini. Secara parsial variabel work-life balance berpengaruh signifikan terhadap kepuasan kerja sebesar 0,307, variabel lingkungan kerja fisik berpengaruh signifikan terhadap kepuasan kerja sebesar 0,416, variabel lingkungan kerja non fisik berpengaruh signifikan terhadap kepuasan kerja sebesar 1.346. Kаtа kunci : Work-Life Balance, Lingkungan Kerja Fisik, Lingkungan Kerja Non Fisik, dan Kepuasan Kerja Karyawan

Pengaruh Celebrity Endorser Terhadap Brand Image (Survei Pada Konsumen Kosmetik Wardah Di Counter Wardah Kota Malang)

This research aims to determine and describe the influance of variables in Celebrity Endorser which consist of Trustworthiness, Expertise, Attractiveness, Respect, and Similarity that owned by Wardah's celebrities toward Brand Image of Wardah cosmetics. The type of this research is explanatory research with quantitative approach. The population in this research is the consumer of Wardah cosmetics at Wardah's counter in Matahari Department Store Malang Town Square and Raya Shop Malang whom ever seen Wardah's ads, ever buying and using Wardah cosmetics. The sample in this research are108 respondents chosen with accidental sampling and data collection method using questionnaires. Analysis of data use descriptive analysis and multiple linear regression analysis. The result of multiple linear regression analysis jointly show that variables in Celebrity Endorser which consist of Trustworthiness, Expertise, Attractiveness, Respect, and Similarity have significant influance toward Brand Image. Partially, the five variables in Celebrity Endorser have significant effect on Brand Image. Respect is variable which has a dominant influence with the largest value of the coefficient B 0.527

PENGARUH BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN (Survei Pada Konsumen Pembeli Dan Pengguna Kartu Perdana SimPATI Telkomsel Di Lingkungan Mahasiswa Jurusan Administrasi Bisnis Angkatan 2012 & 2013 Fakultas Ilmu Administrasi Universitas Brawijaya Malang)

This research aims to determine : The influence of Brand Equity on Purchasing Decision. This resarch method used in this study is explanatory research with quantitative approach. Two hypotheses are formulated related to the research objectives. Independent variables used in this study are Brand Awareness, Brand Associations, Perceived Quality, Brand Loyalty and dependent variable is Purchase Decision. The sampling technique used is accidental sampling. Data collected by using a questionnaire with total sample 106 respondents who are buyer and user simPATI Telkomsel sim card. Analysis of the data used is descriptive analysis and multiple linear regression analysis which is processed using SPSS version 22.00. The result of this research shows that : simultaneously brand equity has significant influence on purchasing decision, partially the variables of brand equity showed significantly result on purchasing decision except brand awareness, it also found that brand associations have dominant influence. Based on this research it is suggested on Telkomsel company to maintain and improve brand equity about simPATI sim card especially from brand associations

Pengaruh Green Marketing Terhadap Citra Merek Dan Keputusan Pembelian (Survei Pada Pengguna Produk Ramah Lingkungan Lampu Philips Led Di Perum Kepanjen Permai 1, Rw 4, Desa Talangagung, Kec. Kepanjen, Malang, Jawa Timur)

This research aims to examine the Influence of green marketing on brand image and structure of purchase decision environmentally friendly product Philips LED lighting. Data obtained by spreading questionnaires to respondens who are the consumers Philips LED Lighting product in citizens housing Kepanjen Permai 1, RW 4, Talangagung Village, Kepanjen Districts, Malang, East Java. Number of samples use 102 respondents using non probability sampling techniques with used purposive sampling. Data analysis uses descriptive analysis and path analysis. The research proves that green marketing has influence significantly on brand image, green marketing has influence significantly on purchase decision and brand image has influence on purchase decision. This research recommended that Philips Company could provide new innovations to Philips LED lighting to be more affordable without compromising quality, and green marketing improve application not only on product and price but also place and promotion

Analisis Implementasi Pengawasan Ekspor Impor Barang Pada Kppbc Tipe Madya Pabean Juanda

Indonesia one of the countries do export, import activities. In exporting / importing goods activity required controling. Institution that possesses of this is KPPBC Tipe Madya Pabean Juanda. The kind of research is descriptive qualitative approach. The result of this research shows implementation of controls export import of goods on KPPBC Tipe Madya Pabean Juanda are compliance with laws and customs regulations. Factors inhibiting the implementation of export controls of imported goods is an imbalance in the workload to be borne by the officer carrying out surveillance in the field, Factors inhibiting the implementation of controls export import of goods coming from service users (exporters,importers, PPJK) is if there are exporters or PPJK are still new and do not understand about customs procedures and is the uncertainty regarding the specifications listed in the customs documents. Factors supporting the implementation of export controls of imported goods originating from KPPBC Tipe Madya Pabean Juanda is conducive working environment, adequate infrastructure, and this agreement by KPPBC Tipe Madya Pabean Juanda while factors supporting the implementation of export import goods control from community is the lack of information related to indications of violations of customs of society

Pengaruh Relationship Marketing Dan Brand Image Terhadap Kepuasan Dan Loyalitas Pelanggan (Survei Terhadap Pelanggan Indihome PT. Telkom, Tbk. Sto Klojen Malang)

The purpose of this study is to analyze and explain: the influence of Relationship Marketing on Customer Satisfaction; the influence of Brand Image on Customer Satisfaction; the influence of Customer Satisfaction on Customer Loyalty; the influence of Relationship Marketing on Customer Loyalty; the influence of Brand image on Customer Loyalty. This research applies the explanatory type with quantitative approach. The sample that used for this research are 94 respondents from PT. Telkom, Tbk. STO Klojen customers which chosed by Purposive Sampling method. The data collection that used in this research is survey. The result is analyzed by descriptive analysis and path analysis. The result of this research shows that: Relationship Marketing has significant and positive influence on Customer Satisfaction, Brand Image has significant and positive Influence on Customer Satisfaction, Customer Satisfaction has significant and positive influence on Customer Loyalty, Relationship Marketing has insignificant and negative influence on Customer Loyalty, but indirect effect through customer satisfaction has significant and positive influence, Brand Image has significant and positive influence either directly or indirectly through Customer Satisfaction

Penerapan Green Marketing Pada Upaya Membentuk Brand Image Dalam Menciptakan Corporate Image Go Green (Studi Pada PT. Cabot Indonesia, Jakarta)

This research uses descriptive research with qualitative approach, with two formulation of the problem, namely; How does the process of implementing green marketing PT Cabot Indonesia as an effort to build the brand image?; How does the brand image of green marketing PT Cabot Indonesia in creating a corporate image go green? These results indicate that; Process of green marketing according to Peattie divided into 7 implementation of internal and 7 implementation of external and 4 indicators of the success of the implementation of green marketing, just not listed policies that support the implementation of green marketing in the implementation of internal run by PT Cabot Indonesia, but the policy goes into the process of the activities that are environmentally friendly because PT Cabot Indonesia believe the policy is a part that is inside every process of business activities conducted by PT Cabot Indonesia; factors forming the brand image of PT Cabot Indonesia of the implementation of green marketing, among others: portfolio Cabot, Cabot logo development, identity, verbal and visual identity. Then the creation of corporate image PT Cabot Indonesia through awards, increased revenue, increased stock, reduced production costs, and achieving the goals of environmentally friendly industries