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12 research outputs found
Travel motivations of domestic travel students in Thailand
Author
O'Mahony B.
Polyorat K.
Sophonsiri S.
Yasothornsrikul P.
Publication venue
International CHRIE
Publication date
Field of study
No full text
Abstract not available
Swinburne Research Bank
Listen to my story: a comparison of the narrative to the factual format of information presentation in advertisements
Author
A. Mattila
A. Mattila
+16 more
C. Chang
D. Wentzel
J. Deighton
J. Deighton
J. E. Escalas
J. E. Escalas
K. Polyorat
L. A. Peracchio
L. Argote
M. C. Green
N. Bhatnagar
P. A. Tun
P. K. Petrova
R. Adaval
W. D. Wells
Z. Ginosar
Publication venue
'Springer Science and Business Media LLC'
Publication date
01/01/2014
Field of study
No full text
OPUS Augsburg
Crossref
Impact of brand experience on loyalty
Author
Aaker D. A.
Chin W. W.
+17 more
Cohen J. B.
Day G. S.
Dowling G. R.
Fornell C.
Garland R.
Hair J. F.
Kelloway E. K.
Kline R. B.
Malhotra N. K.
Mitchell J.
Nunnally J. C.
Ong C. H.
Polyorat K.
Ramayah T.
Reichheld F. F.
Reichheld F. F.
Walter N.
Publication venue
'Informa UK Limited'
Publication date
Field of study
No full text
Crossref
広告の物語性と情報提供性が広告態度に及ぼす影響
Author
B. B. Stern
C. Chang
+13 more
D. J. MacInnis
D. Wentzel
H. A. Laskey
J. Deighton
J. E. Escalas
J. E. Escalas
J. E. Escalas
J. E. Escalas
J. E. Escalas
J. T. Cacioppo
K. Polyorat
M. C. Green
R. Adaval
Publication venue
'Japan Marketing Academy'
Publication date
Field of study
No full text
Crossref
Individual Differences in Brand Schematicity
Author
Achenreiner Gwen Bachmann
Bartlett F.C.
+12 more
Byrne Barbara M.
Chakravarti Dipankar
Cushing Peter
Holt Douglas B.
Kant I.
Keiser Stephen K.
Keller Kevin Lane
Lastovicka John L.
Mandler Jean Matter
Minsky M.
Polyorat Kawpon
Rossiter John R.
Publication venue
'American Marketing Association (AMA)'
Publication date
Field of study
No full text
Crossref
Differential Effects of Corporate Social Responsibility(CSR) by Self-construal Level : Brand Hierarchical Structure Perspectives
Author
Aaker J. L.
Aaker J. L.
+64 more
Aaker J. L.
Agrawal N.
Ahluwalia R.
Becker-Olsen K. L.
Berens G.
Berger I. E.
Berger J.
Castaldo S.
Collins A. M.
Drumwright M. E.
Farquhar P. H.
Foreh M. R.
Hong Y. Y.
Jain S. P.
Ji L. J.
Koll O.
Koschate-Fischer N. I.
Lafferty B. A.
Lalwani A. K.
Lee E. M.
Mandel N.
Mao H.
Markus H. R.
Masuda T.
McDonald C.
Meyers-Levy J.
Monga A. B.
Monga A. B.
Moon T. W.
Ng S.
Nisbett R. E.
O’Connor A.
Peng K.
Pivato S.
Polyorat K.
Sen S.
Singelis T. M.
Triandis H. C.
W. F. Sharkey
Zhang Y.
Zhang Y.
Zhu R.
강선희
강우성
김기준
김동태
김영조
김해룡
김현철
박민영
박소윤
양윤
양윤
양재호
우석봉
유창조
윤각
이진원
전성률
조재수
최운열
최자영
한상린
허미옥
Publication venue
'Korean Academy of Commodity Science & Technology'
Publication date
Field of study
No full text
Crossref
Self-Related and Other-Related Pathways to Subjective Well-Being in Japan and the United States
Author
A Bainbridge-Frymier
A Jula
+57 more
AJ Elliot
BA Esterling
C Chen
C Kan
C Ryff
C Schwartz
D Matsumoto
D Oyserman
D Oyserman
D Wirtz
E Diener
E-M Gortner
EM Suh
EM Suh
GTY Yeung
H Markus
HC Triandis
HG Wallbott
I Fernández
Ivy F. Tso
J Cohen
JG Oetzel
JJ Gross
JM Chen
K Honkalampi
K Polyorat
KA Bollen
L Gennaro De
L Hu
L Lu
ME Sobel
MJ Bresnahan
MJ Poulin
MS Kim
N Park
NM Krause
P Kuppens
PA Thomas
PM Bentler
PM Bentler
R Goodwin
S Novin
S Oishi
S Oishi
S Oishi
Sara H. Konrath
SH Konrath
SH Konrath
Sheida Novin
SL Brown
T Raykov
TM Singelis
U Schimmack
VSY Kwan
Y Arai
Y Uchida
Y Yum
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
Advertising adaptation versus standardization effectiveness in open and closed markets
Author
A. Chattopadhyay
A. Dreher
+61 more
A. Dreher
A. M. Brumbaugh
A. M. Rugman
A. Y. Lee
A. Özsomer
B. A. S. Martin
B. D. Till
B. D. Till
C. Lee
C. P. Duncan
D. Kellner
D. L. Alden
D. Vrontis
E. Elinder
E. J. Nijssen
E. Ko
F. Fastoso
G. Hofstede
G. Ritzer
H. Kim
H. Lavine
J. Aaker
J. Aaker
J. B. Ford
J. Berger
J. Hornikx
J. L. Hsu
J. Noriega
J. S. Wilcox
K. Polyorat
L. G. Lau-Gesk
M. A. Akaka
M. A. Merz
M. Cleveland
M. Cleveland
M. M. Butt
M. R. Forehand
M. S. Roth
N. Dens
N. Papavassiliou
O. Schilke
P. De Pelsmacker
P. De Pelsmacker
P. Kumar
P. Williams
R. Bjerke
R. E. Petty
R. Holton
R. Ohanian
S. A. Westjohn
S. Koslow
S. Machida
S. Okazaki
S. Okazaki
S. Putrevu
S. Zou
T. C. Melewar
T. C. Melewar
T. Witkowski
V. Chattaraman
Y. Wei
Publication venue
'Springer Science and Business Media LLC'
Publication date
01/01/2015
Field of study
No full text
Crossref
Ghent University Academic Bibliography
Institutional Repository Universiteit Antwerpen
The moderating role of social themes in cause-related marketing advertisements
Author
A Gautier
A Pérez
+88 more
AA Mitchell
AM Eikenberry
B Arora
B Mittal
B Myers
BA Lafferty
BA Lafferty
BA Lafferty
BA Lafferty
BA Lafferty
C D’Souza
C Fornell
C-T Chang
C-T Chang
CC Chang
CJ Simmons
D Steckstor
DA Aaker
DA Small
Daniel Inbaraj Jublee
Dharun Lingam Kasilingam
E Bigne-Alcaniz
E Bigne-Alcaniz
E Nelling
F Kropp
Gladys Stephen
GTM Hult
H Pringle
HH Harman
J Hou
J Proenca
J Sengupta
JC Anderson
JE Phelps
JF Hair
JF Hair Jr
JF Hair Jr
JR Rossiter
JW Pracejus
K Jahdi
K Kota Neel Mani
K Polyorat
KL Keller
KT Kim
L Biener
L Zarantonello
M Demetriou
M Fishbein
M Sung
M Öberseder
MAA Sallam
ME Drumwright
MJ Barone
MJ Barone
MJ Polonsky
MM Hajjat
N Thamaraiselvan
N Xiaoli
NJ Rifon
OC Christina Siun
P Kotler
PA Vlachos
PR Varadarajan
PS Ellen
R Kolodinsky
R Ohanian
RB Kline
RE Goldsmith
RP Bagozzi
S Bester
S Durvasula
S Kim
S Lisa
S Menon
S Thomas
S Youn
S-I Wu
SC e Silva
SS Muller
SS Yadav
T Natarajan
Thamaraiselvan Natarajan
VS Folkes
W Smith
WD Hoyer
WD Hoyer
WG Mangold
Y-J Kim
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
State of the art of cross-cultural consumer research. An analysis of the literature from 2005 to 2010
Author
A Engelen
A Eves
+191 more
A Mathur
A Mikhailitchenko
A Nguyen
A Valenzuela
A Valenzuela
A Venkatesh
A Yaprak
AB Monga
AJ Broderick
AM Bóveda-Lambie
AM Smith
AM Soares
AS Mattila
B Yoo
BS Schaffer
C Miller
C Pornpitakpan
CL Wang
CR Taylor
CS Craig
CS Craig
CS Craig
D An
D Baum
D Kuhlmeier
D Lam
D Lam
D Luna
D Luna
D Maheswaran
D McCort
D Nilsson
DA Briley
DJ Reibstein
DS Shaw
DT Ogden
E Bauer
E Martinez
E Penz
EG Nasif
ET Hall
EW Ngai
F Kropp
F Liu
F Vijver van de
G Hofstede
GH Brodowsky
GJ Tellis
H Baumgartner
H Chan
H Chan
H Dai
H Diller
H Herk van
H-J Park
H-Y Ha
HA Chen
HC Triandis
HH Holzmüller
HH Holzmüller
IJ Rojas-Méndez
J Arndt
J Fong
J Gelissen
J Noriega
J Yu
J-BEM Steenkamp
J-BEM Steenkamp
J-BEM Steenkamp
J-C Usunier
J-C Usunier
J-F Ouellet
JA Lee
JA McCarty
JG Blodgett
JG Meng
JW Berry
JZ Sojka
K Chan
K Leung
K Leung
K Leung
K Polyorat
K Sivakumar
K Soyez
K Watchravesringkan
K Watchravesringkan
K-S Fam
KT Watchravesringkan
L Davis
L Salciuviene
LA Manrai
LE Bolton
LY Sin
M Cleveland
M Cleveland
M Garnier
M Javidan
M Javidan
M Laroche
M Mooij de
M Mooij de
M Rokeach
M Rose
M Solomon
MF Peterson
MG Jong de
MR Nelson
MT Ewing
MW Allen
N Pittard
N Singh
N Singh
N Souiden
NH Abdullah
P Brewer
P Brewer
P Chelminski
P Chelminski
P Legohérel
P Magnusson
P Sharma
P Sharma
P Shukla
P-L Chang
PG Patterson
PJ Hanges
PR Harris
PZ Wang
R Fischer
R Mai
RA Tiwsakul
RD Blackwell
RE Goldsmith
RJ House
RL Tung
Robert Mai
S Diehl
S Durvasula
S Dwyer
S Luque M de
S Müller
S Ng
S Okazaki
S Puntoni
S Rippl
S Samiee
S Schmid
S Singh
S Thelen
S Venaik
SH Schwartz
SH Schwartz
SH Schwartz
Sophia Fischer
SP Douglas
SP Douglas
SP Douglas
SP Douglas
SS Hassan
Stefan Hoffmann
T Erdem
T Foscht
T Harcar
T Hennig-Thurau
T Lenartowicz
T Salzberger
T Salzberger
T Salzberger
TB Cornwell
TB Cornwell
TP Haapaniemi
TR Harmon
U Schrader
UR Orth
Uta Schwarz
V Aalto-Setälä
V Barnier de
V Gupta
V Taras
V Taras
VW Mitchell
Y Limon
Y Sung
Y Wang
Y Wei
Y Wind
Y-K Kim
YK Choi
YK Sekhon
Z Gürhan-Canli
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
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