The relationship between market orientation and marketing information systems effectiveness: an empirical investigation

A growing body of literature has stressed the importance of market orientation in explaining and understanding different aspects of companies’ practices. However, little research has been done regarding the relationship between market orientation and marketing information systems effectiveness. The findings would seem to suggest that market orientation has a significant impact on the effectiveness of marketing information systems. Furthermore, the results suggest that external dimensions of market orientation, such as customer orientation and competitor orientation related to the external dimensions of marketing information systems effectiveness such as productivity, efficiency. Similarly, the internal market orientation dimension such as interfunctional coordination are significantly and positively related to internal dimensions of marketing information systems effectiveness such as information management, internal communications. At the end, study limitations and future research directions are discussed

The impact of design characteristics and support services on the effectiveness of marketing information systems: an empirical investigation

Based on empirical data, the impact of five specific variables, namely: a) system quality; b) information quality, c) quality of the Marketing Information System (MrKIS) technical support, d) the MrkIS compatibility, and lastly (e) the MrkIS flexibility, on the effectiveness of MrkIS were investigated. The effectiveness measurement is based on the Competing Value Model (CVM) model which allows the definition of effectiveness on four basic dimensions. The results define the positive impact of these factors on the several dimensions of the effectiveness. Implications for practice, study limitations, and directions for future research are discussed

Πολυ-κριτηριακή βελτιστοποίηση της δυναμικής συμπεριφοράς φρεγάτας ως προς την άνεση του πληρώματος και την επιχειρησιακή υποστήριξη ελικοπτέρου

121 σ.Μεταπτυχιακή εργασία -- Εθνικό Μετσόβιο Πολυτεχνείο. Διατμηματικό Πρόγραμμα Μεταπτυχιακών Σπουδών "Ναυτική και Θαλάσσια Τεχνολογία και Επιστήμη"Σκοπός της μεταπτυχιακής διπλωματικής εργασίας είναι η βελτιστοποίηση της συμπεριφοράς φρεγάτας ως προς τις συνθήκες θαλάσσης , λαμβάνοντας υπόψη την άνεση του πληρώματος και την επιχειρησιακή υποστήριξη ελικοπτέρου.The purpose of the bookwork is the optimization of a frigate depend on sea condition, considering crew comfort and helicopter arm operation.Εμμανουήλ Κ. Χατζηπαναγιώτο