22 research outputs found

    Information seeking and online learning behaviours – A global study among respiratory physicians

    No full text
    Abstract: Objectives: Web-based learning encompasses a wide range of activities. Our purpose is to assess the needs and expectations of respiratory physicians with regard to technology and web offerings in their information seeking and online learning behaviours. Methods: Two surveys were conducted in early 2010 by the European Respiratory Society (ERS) with the aim of understanding the needs and expectations of respiratory physicians with regard to technology and the Internet for learning and teaching purposes. The first survey consisted of 250 telephone interviews. The second survey was conducted online using SurveyMonkey.com platform. Both surveys were analysed separately and results were then collated in an overall analysis. Results: Respondents from all world regions were surveyed. One-third of participants required CME credits for their work and two-thirds were involved in teaching others. Access to journal articles, PowerPoint (PPT) slides and guidelines were considered most important. Further needs and expectations included access to enhanced guideline-related materials, additional videos of medical procedures and quality pictures, X-rays, photos, animations and sounds as well as clinical case studies. Overall, 39% of the online survey respondents reported using Facebook and 37% used Medscape as a tool for medical social networking. Finally, fewer than 25% of respondents reported owning a smartphone and just two-thirds of them used this equipment for professional reasons. Conclusions: Use of educational websites was split between a need to keep knowledge up-to-date and assistance in preparing lectures. With regard to the content offered, the most popular features were journal articles and PPT slides, and the most frequently requested features were guideline-related materials: teaching PPT kits and teaching videos. This is a clear indication that even if today's technology allows the creation of many different formats and features, established forms of accessing information and learning are still crucial to both learners and teachers

    The impact of animal welfare advertising on opposition to the Canadian seal hunt and willingness to boycott the Canadian seafood industry.

    No full text
    The purpose of this research was to measure and compare the initial and carryover effects of a video advertisement developed by an animal welfare organization, namely Harpseals.org. The ad was designed to educate the public about an egregious act against wildlife (i.e., the Canadian seal hunt), increase opposition to this act, and recruit participation to boycott the industry (i.e., the Canadian seafood industry). After initial opposition to the egregious act had been measured, respondents were exposed to the ad, and subsequently asked again about their opposition to the seal hunt as well as their willingness to join the Canadian Seafood Boycott. About two months later, a follow-up study investigated whether the respondents\u27 opposition to the seal hunt and their participation in the Canadian Seafood Boycott were still affected by the advertisement to which they had been exposed during the first contact. The results show that respondents\u27 level of opposition to the seal hunt—even though it had somewhat leveled off in two months—was still significantly higher (42% higher) than before respondents had been exposed to the advertisement. The results further show that the single exposure to the ad increased boycott participation from 3.1% (as measured in December 2010) to 13.8% (as reported in February∕March 2011), an increase of 350%
    corecore