Marketing Strategies for Chery Automobile Corporation

A marketing strategy is a road map for the marketing activities of an organization for future period of time. It always helps the organization to understand clearly about the questions like these: what are we now? Where do we want to go? How do we allocate our resources to get to where we want to go? How do we convert our plans into actions? How do our results compare our plans, and do deviations require new plans and actions? The paper tries to formulate a marketing strategy for Chery Automobile Corporation which is a Chinese local car manufacturer with short history. Chery’s business mission is to improve living standards of Chinese people and people around the world by providing automobiles with reliable quality but affordable price. PEST analysis and SWOT analysis are conducted to help Chery to know its external business environment as well as internal environment well. And then marketing strategies as well as detailed marketing mix including product, price, placement and promotion actions are recommended for Chery, finally, suitable organization structure and effective control mechanism are also stated

Research on Chinese Born Global Firms’ International Entrepreneurial Mechanism and Development Mode

Some small to medium enterprises have successfully expanded into overseas market after firms’ establishment or in a short period after inception, which can not be fully explained by traditional international business theories. The paper tries to explore Chinese born global firms’ entrepreneurial mechanism and development mode from multi-theoretical perspectives supported by several representative case studies from China. the paper argues that for Chinese born global firms, overseas market opportunity’s recognition and exploitation is the starting point and catalyst for Chinese born global firms’ establishment and growth, global resources integration is growing mode for Chinese born global firms, overseas market knowledge and organization learning is the basis for Chinese born global firms to cultivate and maintain sustainable competitive advantages after they enter into international markets. Key words: Born global firms; Overseas market opportunity recognition; Organization learnin

Sustainable financial inclusion as a source of green environment? Evidence from selected regional comprehensive economic partnership countries

The role of sustainable financial inclusion is considered crucial for attaining energy efficiency. It is vital for acquiring low carbon energy sources for an economy. This study attempt to integrate financial inclusions as a major defining factor of efficient energy combined with the role of economic growth, environment-related technologies, and the human capital index for RCEP countries from 2004 to 2019. The Westerlund error correction cointegration test is adopted for co-integration purposes, while the augmented mean group (AMG) method is carried for short-run and long-run analysis, and the dynamic ordinary least square (DOLS) test is used to ensure the robustness of the model. The outcomes indicate that financial inclusion induces a positive impact on renewable energy efficiency and ensures low energy sources for RCEP economies. Further, the role of economic growth, environmentrelated innovation, and human capital is also important for achieving energy efficiency. Furthermore, in the short-run, the Dumitrescu and Hurlin (Economic Modelling, 29(4), 1450–1460, 2012) panel heterogeneous non-causality test underscores causal bi-directional relationship among these variables. Based on these findings, the policymakers ensure improvement in the financial system and promote financial inclusion to increase energy efficiency and improve their citizen’s living standards

Mechanics of Tunable Helices and Geometric Frustration in Biomimetic Seashells

Helical structures are ubiquitous in nature and engineering, ranging from DNA molecules to plant tendrils, from sea snail shells to nanoribbons. While the helical shapes in natural and engineered systems often exhibit nearly uniform radius and pitch, helical shell structures with changing radius and pitch, such as seashells and some plant tendrils, adds to the variety of this family of aesthetic beauty. Here we develop a comprehensive theoretical framework for tunable helical morphologies, and report the first biomimetic seashell-like structure resulting from mechanics of geometric frustration. In previous studies, the total potential energy is everywhere minimized when the system achieves equilibrium. In this work, however, the local energy minimization cannot be realized because of the geometric incompatibility, and hence the whole system deforms into a shape with a global energy minimum whereby the energy in each segment may not necessarily be locally optimized. This novel approach can be applied to develop materials and devices of tunable geometries with a range of applications in nano/biotechnology

The TOPSIS Analysis on Regional Disparity of Economic Development in Zhejiang Province

This paper is aimed to evaluate the regional disparity of economic development in Zhejiang Province. According the principals of the criteria and the practical situation of the 11 cities, this paper makes the analysis by TOPSIS method through ten indicators, with the data from 2007 to 2009. This evaluation shows that there exists regional disparity of economic development among the 11 cities. Further, this paper investigates the reasons behind the disparity and discusses those cities’ roles in the whole province.Key words: Regional Disparity; Economic Development; TOPSISRésumé Cet article est destiné à évaluer les disparités régionales de développement économique dans la province du Zhejiang. Selon les principes de critères et de la situation concrète des 11 villes, ce document fait l'analyse par la méthode TOPSIS travers dix indicateurs, avec les données de 2007 à 2009. Cette évaluation montre qu'il existe des disparités régionales de développement économique parmi les 11 villes. En outre, ce document examine les raisons derrière la disparité et discute des rôles de ces villes dans toute la province.Mots clés: Disparité régionale; Développement Economique; TOPSI

Development of a time-to-digital converter ASIC for the upgrade of the ATLAS Monitored Drift Tube detector

The upgrade of the ATLAS muon spectrometer for high-luminosity LHC requires new trigger and readout electronics for the various elements of the detector. We present the design of a time-to-digital converter (TDC) ASIC prototype for the ATLAS Monitored Drift Tube (MDT) detector. The chip was fabricated in a GlobalFoundries 130 nm CMOS technology. Studies indicate that its timing and power consumption characteristics meet the design specifications, with a timing bin variation of 40 ps for all 48 channels with a power consumption of about 6.5 mW per channel.Comment: 9 pages, 12 figure

Suppress vibration on robotic polishing with impedance matching

Installing force-controlled end-effectors on the end of industrial robots has become the mainstream method for robot force control. Additionally, during the polishing process, contact force stability has an important impact on polishing quality. However, due to the difference between the robot structure and the force-controlled end-effector, in the polishing operation, direct force control will have impact during the transition from noncontact to contact between the tool and the workpiece. Although impedance control can solve this problem, industrial robots still produce vibrations with high inertia and low stiffness. Therefore, this research proposes an impedance matching control strategy based on traditional direct force control and impedance control methods to improve this problem. This method's primary purpose is to avoid force vibration in the contact phase and maintain force-tracking performance during the dynamic tracking phase. Simulation and experimental results show that this method can smoothly track the contact force and reduce vibration compared with traditional force control and impedance control

Understanding or Manipulation: Rethinking Online Performance Gains of Modern Recommender Systems

Recommender systems are expected to be assistants that help human users find relevant information automatically without explicit queries. As recommender systems evolve, increasingly sophisticated learning techniques are applied and have achieved better performance in terms of user engagement metrics such as clicks and browsing time. The increase in the measured performance, however, can have two possible attributions: a better understanding of user preferences, and a more proactive ability to utilize human bounded rationality to seduce user over-consumption. A natural following question is whether current recommendation algorithms are manipulating user preferences. If so, can we measure the manipulation level? In this paper, we present a general framework for benchmarking the degree of manipulations of recommendation algorithms, in both slate recommendation and sequential recommendation scenarios. The framework consists of four stages, initial preference calculation, training data collection, algorithm training and interaction, and metrics calculation that involves two proposed metrics. We benchmark some representative recommendation algorithms in both synthetic and real-world datasets under the proposed framework. We have observed that a high online click-through rate does not necessarily mean a better understanding of user initial preference, but ends in prompting users to choose more documents they initially did not favor. Moreover, we find that the training data have notable impacts on the manipulation degrees, and algorithms with more powerful modeling abilities are more sensitive to such impacts. The experiments also verified the usefulness of the proposed metrics for measuring the degree of manipulations. We advocate that future recommendation algorithm studies should be treated as an optimization problem with constrained user preference manipulations.Comment: 33 pages, 11 figures, 4 tables, ACM Transactions on Information System