Bagaimana Generasi Milenial Membeli Makanan Halal? Peran Religious Belief, Subjective Norm, dan Halal Awareness

Halal is a recommendation for Muslim consumers. If the Muslim population increases, the awareness to consume halal food also increases. This research aims to analyze and discuss the influence of religious belief, subjective norm, and halal awareness with purchase intention halal food. The sampling technique used is non-probability sampling with a judgemental sampling method. The sampling used is 250, which has two criteria: Muslim and age 20-40 years. Data were analyzed using multiple linear regression analysis with the SPSS program. This study shows the relationship between religious belief and purchase intention, subjective norm and purchase intention, halal awareness, and purchase intention are significant. This research contributes to the halal food literature study, which also received special attention from young people. Even though young people tend to like to try new things, they still consider the halal products they consume. This finding also has important implications for marketers in Muslim countries

Consumer Response to Different Advertising Appeals: the Role of Brand Value and the Perceptual Fit of an Extended Brand for High-involvement Products

Brand extension is a topic that has been widely discussed by academics and practitioners in various studies. Unfortunately, there are only a few that address the role of product involvement, advertising appeals, and value dimensions in the extension acceptance as their main issue. Therefore, this study aims to mixed three controlling factors which are product involvement, advertising appeals, and brand value dimensions in determining how consumers respond to the parent brand and extended brand. This study was designed to test the possible interaction in a 2x2x2 full-factorial between advertising appeals (informational vs. emotional), brand extension perceived fit (high vs. low), and value dimension (symbolic vs. functional) for high involvement products. This study confirmed that there were significant differences in the main effects for both consumers' evaluation toward brand extension and the parent brand in the case of a symbolic brand and the high fit of extensions. Emotional appeals play important role in enhancing this degree because of the high level of its brand associations. As symbolic brand often referred as premium brand, the more positive the level of quality perception, the higher level of consumers' evaluation toward brand and brand loyalty will be. Thus, the more loyal consumer to the parent brand, the more positive evaluations of the extension will be

Adapting Business Model with Covid-19 Pandemic Using Business Strategic Cards

The Covid-19 pandemic crisis has dealt a severe blow to the Indonesian economy, especially the informal sector that driven by small and medium enterprises (SMEs). The implementation of physical and social distancing as part of a health protocol to overcome the pandemic forces food and beverage SMEs to adjust its product quality and service provision based on these standards and become more consumer-oriented. It is relevant to changing consumer lifestyles, which prioritize hygiene and product benefits for health. To adapt to this situation, SMEs are also required to adjust business models that support work flexibility, collaborative teamwork, and organize workplaces with incremental and iterative work sequences to achieve constant developing changes and help them to achieve their goals more effectively. Therefore, this study aims to analyze the process of adaptation of business models in food and beverage SMEs in Surabaya to the Covid-19 pandemic crisis