EUFEMISME DALAM TEKS DRAMA JALAN LURUS DAN MANDI ANGIN KARYA WISRAN HADI

Penulisan tesis ini bertujuan untuk mendeskripsikan bentuk penggunaan eufemisme yang terdapat dalam teks drama Jalan Lurus dan Mandi Angin karya Wisran Hadi, menganalisis makna penggunaan eufemisme yang terdapat dalam teks drama Jalan Lurus dan Mandi Angin karya Wisran Hadi, serta menganalisis fungsi penggunaan eufemisme yang terdapat dalam teks drama Jalan Lurus dan Mandi Angin karya Wisran Hadi. Jenis penelitian ini bersifat deskriptif kualitatif. Data diperoleh dari teks drama Jalan Lurus dan Mandi Angin. Data penelitian ini dikumpulkan dengan menggunakan metode simak. Metode ini dilanjutkan dengan teknik Simak Bebas Libat Cakap (SBLC). Pengumpulan data juga didukung dengan teknik catat. Metode analisis data yang digunakan adalah metode agih dan metode padan referensial. Metode agih digunakan untuk menganalisis bentuk dan makna eufemisme, sedangkan metode padan referensial digunakan untuk menganalisis fungsi. Hasil analisis terhadap penggunaan eufemisme pada teks drama Jalan Lurus dan Mandi Angin karya Wisran Hadi menunjukkan bahwa bentuk eufemisme terdiri dari kata, frase, dan kalimat. Namun, yang paling banyak ditemukan adalah dalam bentuk kata, kerena bentuk kata mudah mengalami inovasi dan bisa digantikan dengan kata yang memiliki kemiripan dan kedekatan makna. Hasil analisis dalam makna eufemisme cenderung bertujuan untuk menyelamatkan muka negatif seseorang dari fikiran yang jahat dan kotor. Selain itu, penggunaannya disesuaikan dengan informasi dan peristiwa yang ingin disampaikan oleh pengarang. Hasil analisis terhadap fungsi menunjukkan bahwa terdapat lima fungsi eufemisme yang ditemukan, yakni fungsi perlindungan, fungsi kecurangan, fungsi penyemangat, fungsi profokasi, dan fungsi kepaduan. Fungsi perlindungan merupakan fungsi yang paling dominan ditemukan dalam teks drama Jalan Lurus dan Mandi Angin karya Wisran Hadi karena banyak ditemukan pada fungsi alat tubuh, seks, dan hal-hal yang pribadi. Kata Kunci : eufemisme, teks, bentuk, fungsi, dan makn

Pengaruh Celebrity Endorser dan Daya Tarik Iklan terhadap Minat Beli Ulang Shampo Pantene (Studi Kasus Kecamatan Padang Panjang Barat)

This study aims to analyze the effect of celebrity endorsements and attractiveness of advertisements on consumers of Pantene shampoo in Padang Panjang Barat sub-district. The type of research used is quantitative associative research. The sample in this study were 100 respondents. The data analysis technique used is multiple linear regression. The results showed that 1) Celebrity endorsers had a significant positive effect on repurchase interest and 2) Ad attractiveness had a significant positive effect on repurchase interest. Based on the analysis that has been tested, the celebrity endorser and the attractiveness of advertising together affect the repurchase interest of Pantene shampoo consumers in West Padang Panjang District. The value of R2 is 0.563, so it can be concluded that the contribution of celebrity endorser influence and advertising attractiveness to repurchase interest is 56.3%

SOCIAL MEDIA MARKETING ACTIVITIES ON REPURCHASE INTENTION: MEDIATION BY PERCEIVED VALUE, E-WOM, AND TRUST

This study proposes a model in which SMMA influences repurchase intention which is mediated by perceived value, e-wom, and trust. The sample in this study amounted to 155 people. The results of the study reveal that SMMA has a positive and significant effect on perceived value, repurchase intention, e-WOM, and trust. Perceived value and trust have a positive and significant effect on repurchase intention. e-WOM has no significant effect on repurchase intention. SMMA has a positive and significant effect on repurchase intention which is mediated by perceived value and trust. SMMA has no significant effect on repurchase intention mediated by e-WOM

PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI KANTOR DINAS PENDIDIKAN KOTA PADANG

This study aims to identify and analyze transformational leadership on performance. Office of Education Office of Padang City and to find out and increase assistance for the Office of Education Office of Padang City. The type of research conducted is an associative quantitative research. The sample in this study amounted to 159 respondents, namely employees of Education Office of Padang. The data were collected in the form of questionnaire and analysis with the help of SPSS ver software. 22.0. The results in this study indicate that the variable transformational leadership positive and significant with regression coefficient value of 0.726 to the performance of the Education Office of the city of Padang. The variable of positive and significant work motivation with regression coefficient value equal to 0,164 to performance of Education Office office of Padang. The value of R2 is 0.768. This can be interpreted that transformational leadership and work motivation is a factor capable of performance with percentage of 76.8%, while the remaining 23.2% by factors not used in this study, environmental factors, and organizational commitment factors

Analysis of E-Marketing, Social Media Marketing, and E-Wom on Consumer Purchase Decisions in E-Commerce in Indonesia Post Pandemi Covid-19

The purpose of this study is to examine the effect of E-marketing and social media marketing toward consumer purchase decisions during the post Covid-19 pandemic with E-WOM as the mediating variable. The sample in this study were 238 respondents who shopped online at Ecommerce during the post Covid-19 pandemic. The sampling technique used of the reserach was non probability sampling through purposive sampling technique. Technique of data analysis was using SmartPLS. The results of the study show that the direct effect of social media marketing on purchase decisions is not significant, the direct effect of social media marketing on E-WOM is positive and significant. The direct effect of E-marketing on purchase decisions has a positive and significant effect, the direct effect of E-marketing on E-WOM has a positive and significant effect. The direct effect of E-WOM on purchase decisions is positive and significant. The effect of social media marketing and E-marketing through E-WOM is not significant for consumer purchase decisions during the post Covid-19 pandemic. It can be said that the consumer purchasing decisions during the post Covid-19 pandemic are influenced by E-marketing, social media marketing, and E-WOM

ANALYSIS OF E-MARKETING, SOCIAL MEDIA MARKETING, AND E-WOM ON CONSUMER PURCHASE DECISIONS

The purpose of this study is to examine the effect of E-marketing and social media marketing toward consumer purchase decisions during the post Covid-19 pandemic with E-WOM as the mediating variable. The sample in this study were 238 respondents who shopped online at Ecommerce during the post Covid-19 pandemic. The sampling technique used of the reserach was non probability sampling through purposive sampling technique. Technique of data analysis was using SmartPLS. The results of the study show that the direct effect of social media marketing on purchase decisions is not significant, the direct effect of social media marketing on E-WOM is positive and significant. The direct effect of E-marketing on purchase decisions has a positive and significant effect, the direct effect of E-marketing on E-WOM has a positive and significant effect. The direct effect of                 E-WOM on purchase decisions is positive and significant. The effect of social media marketing and E-marketing through E-WOM is not significant for consumer purchase decisions during the post Covid-19 pandemic. It can be said that the consumer purchasing decisions during the post Covid-19 pandemic are influenced by E-marketing, social media marketing, and E-WOM