The Changing Landscape Of Marketing Research: A Study Of Marketing Consultants

The field of marketing research is undergoing dramatic change as technology of various forms penetrates its realm. This study seeks to gather a snapshot of the U.S. marketing research industry in its current state of evolution.  Specifically, this study examines the mix of data collection methods, analysis techniques, targeted research participants, and project topics emphasized by today’s working consultants.  While findings confirm a rather expected major shift toward Internet-related means of collecting data, analysis techniques remain relatively unchanged over the last twenty years.  Furthermore, findings reveal that research design decisions are to some degree formed based on consultants’ perceptions of their own Internet self-efficacy and their firms’ orientations toward either B2B or B2C clients.  Implications for both practitioner and academic researchers are discussed

The Current State of Undergraduate Nursing Education in New Mexico: Multiple Pathways, Benefits & Outcomes

The New Mexico Nursing Education Consortium (NMNEC) is celebrating their 10th year! NMNEC has successfully built a statewide coordinated system of nursing education. This poster will explain the progression of efforts including: 1. Development of a common statewide undergraduate nursing curriculum and course numbering system, 2. Funding efforts, 3. University/Community College Partnerships, 4. Curricular Integrity/Fidelity/Concept Reviews, 4. Legislative Support. We will inform participants of the current state of undergraduate nursing education in New Mexico today: the multiple pathways into nursing education, the benefits, and the outcomes

Phonological output errors in conduction aphasia

Reproduction conduction aphasia is a phonological output impairment where all phonological output modalities are impaired, errors are phonologically related and longer words are harder than short. An understanding of the way in which phonological errors are generated should therefore give us information about phonological encoding, as well suggesting appropriate remediation. 5 individuals with conduction aphasia are given a list of words for repetition on two separate occasions. Errors are transcribed and the data is analysed according to a range of theories, namely interactive accounts predicting lexical mediation, phonological processing theories and phonological encoding constraints

Senior Recital: Catherine Flinchum, flute

This recital is presented in partial fulfillment of requirements for the degree Bachelor of Music in Performance. Ms. Flinchum studies flute with Christina Smith.https://digitalcommons.kennesaw.edu/musicprograms/1510/thumbnail.jp

Paracoccus denitrificans: a genetically tractable model system for studying respiratory complex I.

Mitochondrial complex I (NADH:ubiquinone oxidoreductase) is a crucial metabolic enzyme that couples the free energy released from NADH oxidation and ubiquinone reduction to the translocation of four protons across the inner mitochondrial membrane, creating the proton motive force for ATP synthesis. The mechanism by which the energy is captured, and the mechanism and pathways of proton pumping, remain elusive despite recent advances in structural knowledge. Progress has been limited by a lack of model systems able to combine functional and structural analyses with targeted mutagenic interrogation throughout the entire complex. Here, we develop and present the α-proteobacterium Paracoccus denitrificans as a suitable bacterial model system for mitochondrial complex I. First, we develop a robust purification protocol to isolate highly active complex I by introducing a His6-tag on the Nqo5 subunit. Then, we optimize the reconstitution of the enzyme into liposomes, demonstrating its proton pumping activity. Finally, we develop a strain of P. denitrificans that is amenable to complex I mutagenesis and create a catalytically inactive variant of the enzyme. Our model provides new opportunities to disentangle the mechanism of complex I by combining mutagenesis in every subunit with established interrogative biophysical measurements on both the soluble and membrane bound enzymes

La promotion de la santé dans l’apprentissage par le service communautaire : le regard des organismes partenaires

Background: Health advocacy is a core competency for physicians, which can be developed through community-based service-learning (CBSL). This exploratory study investigated the experiences of community partner organizations (CPOs) participating in CBSL in the context of health advocacy. Methods: A qualitative study was conducted. Nine CPOs at a medical school participated in interviews on topics pertaining to CBSL and health advocacy. Interviews were recorded, transcribed, and coded. Major themes were identified. Results: CPOs perceived a positive impact from CBSL through student activities and connecting with the medical community. There was no unifying definition of health advocacy. Advocacy activities varied depending on the individual’s role (i.e., CPO, physician, and student), which encompassed providing patient care or services, raising awareness of healthcare issues, and influencing policy changes. CPOs had different perceptions of their role in CBSL from facilitating service-learning opportunities to teaching students in CBSL, while a few desired to be involved in curriculum development. Conclusion: This study provides further insight into health advocacy from the lens of CPOs, which may inform changes to health advocacy training and the CanMEDS Health Advocate Role to better align with the values of community organizations. Engaging CPOs in the broader medical education system may improve health advocacy training and ensure a positive bidirectional impact.Contexte : Compétence fondamentale pour les médecins, la participation à la promotion de la santé peut être développée dans le cadre de l’apprentissage par le service communautaire (ASC). Cette étude exploratoire examine les expériences des organismes communautaires partenaires (OCP) participant à l’ASC en ce qui concerne le volet promotion de la santé. Méthodes : Dans le cadre d’une étude qualitative, neuf OCP d’une faculté de médecine ont participé à des entretiens sur des sujets liés à l’ASC et à la promotion de la santé. Les entretiens ont été enregistrés, transcrits et codés, et les thèmes principaux en ont été extraits. Résultats : Les OCP ont perçu un effet positif de l’ASC, notamment par le biais des activités étudiantes et des liens établis avec la communauté médicale. Nous n’avons pas relevé de définition commune de la promotion de la santé. Les activités s’y rapportant varient selon le rôle de la personne (OCP, médecin ou étudiant) et comprennent la prestation de soins ou de services aux patients, la sensibilisation aux enjeux de santé et la promotion de changements d’orientations politiques. Les divers OCP avaient des perceptions différentes de leur rôle dans l’ASC, allant de l’offre de possibilités d’apprentissage par le service à l’enseignement aux étudiants en ASC, certains exprimant le désir de participer à l’élaboration des programmes d’études. Conclusion : Cette étude permet de mieux saisir le point de vue des OCP sur la promotion de la santé. Elle peut ainsi éclairer les révisions du rôle CanMEDS de promoteur de la santé et de la formation en la matière de façon à les aligner davantage sur les valeurs des organismes communautaires. L’intégration des OCP à la formation médicale au sens large pourrait contribuer à améliorer le volet promotion de la santé de cette dernière et profiter aux partenaires de part et d’autre

Drivers of unprofessional behaviour between staff in acute care hospitals:a realist review

Background: Unprofessional behaviours (UB) between healthcare staff are rife in global healthcare systems, negatively impacting staff wellbeing, patient safety and care quality. Drivers of UBs include organisational, situational, team, and leadership issues which interact in complex ways. An improved understanding of these factors and their interactions would enable future interventions to better target these drivers of UB. Methods: A realist review following RAMESES guidelines was undertaken with stakeholder input. Initial theories were formulated drawing on reports known to the study team and scoping searches. A systematic search of databases including Embase, CINAHL, MEDLINE and HMIC was performed to identify literature for theory refinement. Data were extracted from these reports, synthesised, and initial theories tested, to produce refined programme theories. Results: We included 81 reports (papers) from 2,977 deduplicated records of grey and academic reports, and 28 via Google, stakeholders, and team members, yielding a total of 109 reports. Five categories of contributor were formulated: (1) workplace disempowerment; (2) harmful workplace processes and cultures; (3) inhibited social cohesion; (4) reduced ability to speak up; and (5) lack of manager awareness and urgency. These resulted in direct increases to UB, reduced ability of staff to cope, and reduced ability to report, challenge or address UB. Twenty-three theories were developed to explain how these contributors work and interact, and how their outcomes differ across diverse staff groups. Staff most at risk of UB include women, new staff, staff with disabilities, and staff from minoritised groups. UB negatively impacted patient safety by impairing concentration, communication, ability to learn, confidence, and interpersonal trust. Conclusion: Existing research has focused primarily on individual characteristics, but these are inconsistent, difficult to address, and can be used to deflect organisational responsibility. We present a comprehensive programme theory furthering understanding of contributors to UB, how they work and why, how they interact, whom they affect, and how patient safety is impacted. More research is needed to understand how and why minoritised staff are disproportionately affected by UB. Study registration: This study was registered on the international database of prospectively registered systematic reviews in health and social care (PROSPERO): https://www.crd.york.ac.uk/prospero/display_record.php?ID=CRD42021255490