The Role of Supply Chain Strategy and Affiliate Marketing in Increasing the Demand for E-Commerce – Social Media POV

Abstract- The study examined the most influential affiliate marketing and supply chain strategies that are most beneficial and usable through social media websites which can increase the demand on e-commerce. Through employing the quantitative approach; the researchers distributed total of (95) questionnaires on marketing managers within cosmetics companies in Jordan- Amman during the fiscal year (2018-2019). Results of study indicated a high level of awareness and dependency of cosmetics companies on marketing through social media websites as a form of endorsement. In addition to that, it appeared that among the chosen affiliate marketing strategies CPC/PPC was the most influential and usable strategy through social media as a form of endorsement and marketin

The Impact of Website Quality on Online Purchase Intention: The Mediating Effect of e-WOM, Jordan Context

Purpose: The objective of the study is to investigate how the quality of a website impacts the intent to purchase, as assessed by factors such as usability, quality of information, service interaction quality, eWOM, trust, and satisfaction.   Theoretical framework: This research has provided empirical evidence of the factors that influence the online shopping behavior of consumers.   Design/methodology/approach: The research was conducted using a quantitative approach, with SPSS statistical methods applied. An online survey was administered to 303 customers in Amman, the capital of Jordan.   Findings: The results suggest that website quality, customer trust, and satisfaction significantly and positively impact eWOM, thereby increasing the intent to purchase among consumers in Jordan's e-commerce sector.   Research, Practical & Social implications: This research offers valuable managerial principles to assist e-commerce businesses in improving their performance. It also provides valuable insights into the evaluation of eWOM and purchases intent in Jordan, serving as a foundation for future research in this area in Jordan and other countries.   Originality/value: this study provides a foundation for future research to investigate the complex and multifaceted nature of online customer behaviour in the e-commerce contex

The effect of mobile-wallet service dimensions on customer satisfaction and loyalty: An empirical study

AbstractElectronic payment options have mostly superseded traditional cash payment methods. The growth of digital wallets, e-commerce, mobile payments, and other unusual payment methods has moved the global economy one step closer to a cashless society. Therefore, this study aims to understand how mobile-wallet service quality dimensions affect customer satisfaction and loyalty, as well as to explore users’ experiences with these wallets. The dimensions of the mobile wallet adopted were service quality, ease of use, usefulness, cost, and security. A quantitative approach was used, and a questionnaire was utilized and distributed based on a convenience sample of 557 respondents who were located in Jordan. The statistical techniques of AMOS and SPSS have been applied. The analysis results supported all the main hypotheses, arguing that mobile-wallet service quality leads to customer satisfaction and loyalty. Additionally, mobile wallet service dimensions have an impact on customer loyalty through customer satisfaction. Furthermore, it found that the perceived ease of use, perceived usefulness, and perceived security dimensions have no impact on customer satisfaction. Moreover, perceived ease of use and perceived security dimensions have no impact on customer loyalty. The study recommended the need for m-wallet providers to support m-wallets and other electronic services to enhance the possibility of good control over their technological tools to improve service quality, reduce costs, improve security, develop the relationship between the organization and its customers, and learn more about their desires and aspirations

The Impact of Marketing Financial Services on Value Behaviors Through Loyality and Satisfaction of Customer of Arab Bank in Jordan

The study aimed to know the relationship between marketing of financial services in public sector banks with special reference to Arab bank in Jordan. The analysis of the data acquired from the customers of the Arab bank in Jordan provides meaningful insights into Perceived financial service quality, Perceived financial service orientation, marketing mix strategy, customer satisfaction, customer loyalty and Value in behavior. Further, the research investigates the direct and indirect association among the study variables. The preliminary analysis discloses that the means of all the study variables. It was found that the Perceived financial service Quality and Marketing mix strategy has a significant positive association with Value in behavior. Further, Perceived Financial service quality has a positive significant association with customer satisfaction and customer loyalty in the Arab bank in Jordan. Additionally, Perceived financial service orientation has a positive significant relationship with customer satisfaction and customer loyalty. Further, a Marketing mix strategy has a positive significant relationship with customer satisfaction and customer loyalty. At last, customer satisfaction and customer loyalty have a positive significant relationship with Value in behavior. Further, it was found that perceived financial service orientation has a negative significant relationship with Value in behavior. Besides, Customer satisfaction and Customer loyalty partially mediate the relationship between Perceived financial service quality and Value in behavior. Likewise, Customer satisfaction and customer loyalty cannot mediate the relationship between Perceived financial service orientation and Value in behavior because hypothesis is rejected. Therefore. Finally, Customer satisfaction and Customer loyalty partially mediate the relationship between Marketing mix strategy and Value in behavior were partially supported

Are Customers Behaving Differently in the Post-COVID-19 Era, and How is this Affecting Worker Satisfaction?

A coronavirus (COVID-19) outbreak began in December 2019 in Wuhan, China. Since then, it has rapidly spread over the world, resulting in one of the deadliest pandemics in recent history in terms of infections and deaths. As a result, the objective of the present study is to investigate how the behavior of customers affects the psychological, physical, financial, and satisfaction levels of workers in small businesses post-COVID-19. To fulfill the objective of this study, a self-administered questionnaire was developed to measure the study’s variables. The questionnaire has been distributed by hand and online to 465 workers in small businesses in Jordan. The PLS-SEM of AMOS is applied to examine the hypotheses. The findings show that the behavior of customers has a direct positive impact on the psychological, health, and financial risks of workers who work in small businesses. Also, the findings show that psychological, health, and financial risks have a direct positive effect on the satisfaction of workers. Furthermore, it was discovered that customer behavior has an indirect positive impact on worker satisfaction via psychological, health, and financial risks. This study suggests that workers and customers should take action to safeguard themselves against future health crises. Customers and workers are advised to use masks, sanitizer, and social distancing when necessary. Workers and customers need to remember that their behaviors protect them as well as those who come into contact with them

An Assessment of Healthcare Services in Jordanian Public Hospitals from the Perspective of COVID-19 Patients in the Aftermath of COVID-19

Hospitals faced many challenges during the COVID-19 pandemic when it came to providing healthcare to patients. These obstacles included limited bed availability, shortages of medical equipment and staff, insufficient drug supply, inadequate physical facilities, and a lack of healthy environments. As the pandemic continues into its third year, it has become clear that viruses could remain a permanent part of our lives, leading to a rise in the demand for healthcare services. With this in mind, a study was conducted to investigate the impact of different healthcare service dimensions provided by public hospitals in Jordan on patient satisfaction. The research revealed that reliability, assurance, and responsiveness are the most critical dimensions for patient satisfaction, followed by tangibility and empathy. In addition, the study discovered healthcare service characteristics positively affected patient satisfaction according to the patient's age, gender, and place of treatment. In addition, the study discovered healthcare service dimensions positively affected patient satisfaction according to the patient's age, gender, and place of treatment. In order to improve and manage the healthcare services offered to patients, the study advises public hospital administrators to identify the significance of healthcare service dimensions. Administrators should pay close attention to the dimensions of tangibility and empathy, which are strong yet good, and take into account patient demographic disparities