DIRECT MARKETING IN THE 1990S: TENNESSEE'S NEW FARMERS' MARKETS

Marketing,

SUPERMARKET PATRONAGE: AN ANALYSIS OF CUSTOMER COUNTS AMONG OUTLETS WITHIN A GEOGRAPHIC AREA

As new supermarket management tools are introduced, the need for an improved understanding of store patronage is growing. Weekly customer counts for five supermarkets located in a Southeastern metropolitan area covering 261 weeks are analyzed. Descriptive statistics indicate that food shopper patterns vary by outlet. Regression equations are estimated for each location. Results point to store specific relationships. They indicate that evaluation of television and radio ads and double couponing can be quite involved.Consumer/Household Economics,

LOCATION AND OTHER MARKET ATTRIBUTES AFFECTING FARMER'S MARKET PATRONAGE: THE CASE OF TENNESSEE

Consumer/Household Economics,

FORECASTING ITEM MOVEMENT WITH SCAN DATA: BOX-JENKINS RESULTS

Preliminary forecasts using the Box-Jenkins methodology for supermarket scan data for ground beef and roast item movement are described. The functional form and the accuracy of the forecasts vary by product. Results suggest that further analyses incorporating price and advertising may increase the accuracy of the forecasts.Food Consumption/Nutrition/Food Safety, Marketing,

FRESH VEGETABLE PRICE LINKAGE BETWEEN GROWER/SHIPPERS, WHOLESALERS AND RETAILERS

This study focused on the transmission of price adjustments between grower/shippers and wholesalers and between wholesale handlers and retailers of nine fresh vegetables (only the results associated with bell peppers are reported in this paper). Results among the nine vegetable products were not consistent with respect to the magnitude of adjustments or the time periods involved in the adjustments. In response to wholesale price changes, upward price adjustments at the retail level occur more quickly than do downward price adjustments. Price transmission relationships also varied among the vegetable products between the wholesaler and grower. Overall, the results indicate that factors in addition to changes in upstream prices are impacting retailers' and wholesalers' pricing decisions.Demand and Price Analysis,

Do Situational and Personality Factors Interact to Produce Boredom?

Boredom can be caused by personality characteristics such as the tendency to become frequently bored. Situational factors such as being in a boring situation can also cause boredom. However, situational and personality factors do not work together in producing boredom. Lastly, some individuals experience boredom more often because of an aspect of their personality, regardless of the environment they are in.Knowledge Mobilization at York - York University’s Knowledge Mobilization Unit provides services for faculty, graduate students, community and government seeking to maximize the impact of academic research and expertise on public policy, social programming, and professional practice. This summary has been supported by the Office of the Vice-President Research and Innovation at York and project funding from SSHRC and CIHR. [email protected] www.researchimpact.c

FRESH VEGETABLE PRICE RELATIONSHIPS AT SHIPPING POINT, WHOLESALE TERMINAL MARKETS, AND RETAIL OUTLETS: A CASE STUDY IN TENNESSEE

Demand and Price Analysis,

Culture and state boredom: A comparison between European Canadians and Chinese

The primary goal of the present research was to examine cross-cultural validity of the Multidimensional State Boredom Scale (MSBS) by comparing a European Canadian sample and a Chinese sample. The secondary goal was to explore cross-cultural differences in the actual experience of boredom between European Canadian and Chinese participants when they completed a psychological survey. After establishing cross-cultural validity of the MSBS by eliminating items that functioned differentially across the two cultural groups, we found that European Canadians scored higher on the MSBS than did Chinese. Results are consistent with the literature on cultural differences in ideal affect, such that European North Americans (vs. East Asians) tend to value high-arousal positive affects (e.g., excitement) more, and low-arousal positive affect less (Tsai, Knutson, & Fung, 2006)

Exploring the utility of the Multidimensional State Boredom Scale.

Background: State boredom–the experience of boredom in the moment – is related to a number of psychosocial issues. Until the recent creation of the Multidimensional State Boredom Scale (MSBS), research was constrained by the lack of a comprehensive, validated measure. However, the MSBS could benefit from further evaluation. Aim: To more thoroughly validate the MSBS. Methods: In two studies, participants were induced into a state of either boredom or non-boredom, and then completed the MSBS. Results: Discriminant analysis showed that the full MSBS was able to correctly classify 68.1% (Study 2) – 84.1% (Study 1) of participants into their experimental condition. Based on 14 further DA analysis, a subset of eight items (a potential short form) is proposed. Differential item functioning (Study 1) found only one item to which responding differed by gender. Discussion: Use of the MSBS, including the full scale versus the short form, is discussed. Which experiential components of boredom may be particularly important for classifying bored individuals, and the issue of variability across boredom manipulations, are also considered

Boredom and Attention: How Are They Related?

The tendency to feel bored and in-the-moment feelings of boredom had different relationships with the ability to sustain attention. The tendency to feel bored may reflect a motivation or ability to sustain attention over time. In contrast, in-the-moment boredom may be the result of difficulties sustaining attention. Finally, experimental tasks used to measure attention may unintentionally invoke negative emotions and this may complicate the interpretation of results from those tasks.Knowledge Mobilization at York - York University’s Knowledge Mobilization Unit provides services for faculty, graduate students, community and government seeking to maximize the impact of academic research and expertise on public policy, social programming, and professional practice. This summary has been supported by the Office of the Vice-President Research and Innovation at York and project funding from SSHRC and CIHR. [email protected] www.researchimpact.c