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12 research outputs found
What Drives Ambush Marketer Misidentification?
Author
Astous A.
Breuer C.
+47 more
Burton N.
Carrillat F.A.
Carrillat F.A.
Collins A.M.
Copley N.
Cornwell T.B.
Cornwell T.B.
Cornwell T.B.
Cornwell T.B.
Crompton J.L.
Crow D.
Farrelly F.
Grohs R.
Grohs R.
Gwinner K.
Gwinner K.P.
Humphreys M.S.
Johar G.V.
Johar G.V.
John D.R.
Kelly S.J.
Kunkel T.
Lardinoit T.
Laurent G.
Levin A.M.
Lyberger M.R.
Mazodier M.
McKelvey S.M.
McKelvey S.M.
Meenaghan T.
Meenaghan T.
Moorman A.M.
Nufer G.
Parker K.
Payne M.
Pham M.T.
Pitt L.
Portlock A.
Sandler D.M.
Scassa T.
Shani D.
Shani D.
Simmons C.J.
Tripodi J.A.
Tripodi J.A.
Wake
Wann D.L.
Publication venue
'Human Kinetics'
Publication date
Field of study
No full text
Crossref
Market Reactions to Corporate Sponsorships of European Football Kits: The Moderating Effects of Firm Congruence
Author
Barone M.J.
Becker-Olsen K.
+27 more
Bergkvist L.
Brown S.
Chadwick S.
Clark J.M.
Cobbs J.
Cornwell T.B.
Dalakas V.
Dalakas V.
Davies F.
Dodd P.
Elberse A.
Fama E.F.
Filis G.N.
Grohs R.
Gwinner K.
Janney J.J.
Johar G.V.
Koo G.
McWilliams A.
Meenaghan J.
Olson E.L.
Pham M.T.
Pruitt S.W.
Rossiter J.
Rosson P.
Vincent J.
Wang M.C.H.
Publication venue
'Human Kinetics'
Publication date
Field of study
No full text
Crossref
The Viewer’s Reception and Processing of Sponsorship Information in Sport Telecasts
Author
Alexandris K.
Christianson
+28 more
Cornwell T.B.
Cornwell T.B.
Cornwell T.B.
Crompton J.L.
Dees W.
Ehrenberg A.S.C.
Ha L.
Harvey B.
Hoek J.
Humphreys M.S.
Johar G.V.
Keller K.L.
Lardinoit T.
Lardinoit T.
Meenaghan J.A.
O'Reilly N.
Olson E.L.
Olson E.L.
Pham M.T.
Pham M.T.
Pieters R.
Quester P.
Rayner K.
Rosbergen E.
Schram A.
Tripodi J.A.
Wake
Wedel M.
Publication venue
'Human Kinetics'
Publication date
Field of study
No full text
Crossref
The Matching Effect of Brand and Sporting Event Personality: Sponsorship Implications
Author
Aaker J.L.
Astous A.
+42 more
Biel A.L.
Blackston M.
Bloxham M.
Caprara G.V.
Churchill G.A.
Cornwell T.B.
Cornwell T.B.
Cornwell T.B.
Crimmins J.
Cunningham M.
Dean D.H.
Doll J.
Ferrand A.
Fournier S.
Gerbing D.
Gwinner K.P.
Gwinner K.P.
Hair J.F.
Javalgi R.G.
Johar G.V.
Keller K.L.
Kinney L.
Lardinoit T.
Levy S.J.
Madrigal R.
Madrigal R.
Martineau P.
McCracken G.
McDaniel S.R.
McDonald C.
Meenaghan J.A.
Meenaghan T.
Meenaghan T.
Meenaghan T.
Park B.
Rifon N.J.
Roy D.P.
Sirgy M.J.
Speed R.
Srull T.K.
Stipp H.
Sweeney J.
Publication venue
'Human Kinetics'
Publication date
Field of study
No full text
Crossref
Investigating Factors Affecting Brand Awareness of Virtual Advertising
Author
Ashforth B.E.
Bennett G.
+68 more
Brand Strategy
Brandweek
Cacioppo J.T.
Celsi R.L.
Cianfrone B.
Danaher P.J.
Drèze X.
du Plessis E.
Fisher R.J.
Greenwald A.G.
Grohs R.
Hill B.
Hong W.
Iwasaki Y.
Johar G.V.
Johar G.V.
Johnston W.A.
Keller K.L.
Keller K.L.
Knoke D.
Krugman H.E.
Lardinoit T.
Lascu D.
Leigh J.H.
Leigh J.H.
Leigh J.H.
Levin A.M.
Li H.
Lynch J.G.
Macdonald E.
MacInnis D.J.
Madrigal R.
Madrigal R.
Meenaghan T.
Mitchell A.A.
Nebenzahl I.
Nedungadi P.
Nelson M.R.
Pechmann C.
Pechmann C.
Pham M.T.
Pham M.T.
Pham M.T.
Rajaram S.
Ray M.L.
Reicher G.M.
Richins M.L.
Rosbergen E.
Roy D.P.
Sandler D.M.
Sawyer A.G.
Shank M.D.
Shimp T.A.
Singh S.N.
Singh S.N.
Singh S.N.
Singh S.N.
Singh S.N.
Sutton W.A.
Tavassoli N.T.
Till B.D.
Trail G.T.
Turner P.
Wann D.L.
Wertheim L.J.
Zaichkowsky J.L.
Zaichkowsky J.L.
Zinkhan G.M.
Publication venue
'Human Kinetics'
Publication date
Field of study
No full text
Crossref
The effect of employee behavior on brand personality impressions and brand attitudes
Author
AA Grandey
C Sedikides
+35 more
C. Yoon
Daniel Wentzel
DT Gilbert
E Cowley
EP Thompson
F.R. Kardes
G.V. Johar
I. Altman
J.L. Aaker
J.L. Aaker
J.L. Hilton
JB Ruscher
JL Hilton
L.A. Crosby
L.L. Price
LA Bettencourt
LL Berry
M Rothbart
M. T. Crawford
M.J. Bitner
N. Bendapudi
NL Collins
O. Klein
P. Aggarwal
R Harré
R. Ahluwalia
RL Hess Jr
RM Baron
S. Matta
S.T. Fiske
SL Neuberg
VY Yzerbyt
Z Kunda
Z Kunda
Z Kunda
Publication venue
'Springer Science and Business Media LLC'
Publication date
Field of study
No full text
Crossref
How Creative are We? The Teaching of Creativity Theory and Training
Author
Albert R.S.
Barnes B.E.
+44 more
Beard F.K.
Beard F.K.
Besemer S.
Bleakley A.
Collins E.L.
Cropley A.J.
Csikszentmihalyi M.
Csikszentmihalyi M.
Drazin R.
Duke L.
Earle L.
Ford C.M.
Gilbert F W.
Griffin W.G.
Guilford J.P.
Harrington D.
Johar G.V.
Koslow S.
Lubart T.I.
Ma H.-H.
Mandell M.
Mooney R.
Osborn A.F.
Piirto J.
Ramocki S.P.
Reid L.N.
Richards J.I.
Robbs
Ross B.I.
Runco M.A.
Shipp S.
Sternberg R.J.
Stokes P.D.
Stuhlfaut M.
Taylor C.W.
Vance D.
VandenBergh B.
Wallas G.
White A.
Wimmer R.D.
Wince-Smith
Xu F.
Young J.W.
Zinkhan G.M.
Publication venue
'SAGE Publications'
Publication date
Field of study
No full text
Crossref
Narrative Analyse von Alkoholgeschichten bei Studenten mit der Frye-Kategorisierung
Author
Andreasen A.R.
Ariel Mitev
+48 more
Barthes R.
Bauer A.
Bauman Z.
Belk R.W.
Berman R.
Brown S.
Bruner J.
Bruner J.
Bush A.J.
Davis F.
Derrida J.
Ehmann B.
Fisher W.
Fowler A.
Frazer J.G.
Freud S.
Frye N.
Gergen K.J.
Gibbs G.R.
Guba E.G.
Hirschman E.C.
Hirschman E.C.
Hofmeister-Tóth Á.
Johar G.V.
Jung C.G.
Levi-Strauss C.
Levy S.J.
Leymore V.L.
László J.
MacIntyre A.
McCracken G.
Mick D.
Parker B.J.
Pikó B.
Pikó B.
Péley B.
Randazzo S.
Ricoeur P.
Rokeach M.
Rook D.
Sarbin T.R.
Sherry J.F.
Simányi L.
Steel J.
Stern B.B.
Stern B.B.
Wallendorf M.
Wolburg J.M.
Publication venue
'Akademiai Kiado Zrt.'
Publication date
Field of study
No full text
Crossref
Evolutionary preference/utility functions: A dynamic perspective
Author
A. Gelman
A. Pole
+51 more
B. Bhattacharjee
B. Fischhoff
C. Cargnoni
D. Kahneman
D.A. Moore
D.E. Berlyne
D.E. Berlyne
D.T. Cook
D.T. Gilbert
D.T. Gilbert
Duncan K. H. Fong
E.J. Johnson
F.R. Kardes
F.W. Young
G.G. Bechtel
G.V. Johar
H. Huynh
H. Jeffreys
I. Simonson
J. Huber
J.B. Kruskal
J.D. Carroll
J.E. Hair
J.G. March
J.J. Louviere
J.M. Bernardo
J.T. Cacioppo
Jennifer Chang Coupland
John Liechty
M. West
N.H. Anderson
N.H. Anderson
O. Aguilar
P. Brickman
P. Slovic
P.E. Green
P.E. Green
P.E. Green
P.M. Herr
R. Kass
R. Prado
R.B. Zajonc
R.B. Zajonc
R.D. Luce
R.J. Meyer
R.M. Johnson
S. Addelman
S. Fruhwirth-Schnatter
S.F. Tonellato
W.S. Torgerson
Wayne S. DeSarbo
Publication venue
Publication date
Field of study
No full text
preference analysis, dynamic models, bayesian analysis, sequential measurement,
Crossref
Research Papers in Economics
Should They Play? Market Value of Corporate Partnerships With Professional Sport Leagues
Author
Adler L.
Agrawal J.
+49 more
Amis J.
Amos C.
Barclay M.J.
Bennett J.
Burton R.
Chan K.
Chaney P.K.
Clark J.M.
Clark J.M.
Cornwell T.B.
Cornwell T.B.
Cornwell T.B.
Cornwell T.B.
Cornwell T.B.
Crimmins J.
Cunningham S.
Dean D.H.
Fahey J.
Farrell K.A.
Ghosh C.
Horsky D.
Jarque C.M.
Jarque C.M.
Jarrell G.A.
Javalgi R.
Jensen M.C.
Jensen M.C.
Jensen M.C.
Johar G.V.
Kim J.
Lane V.
Mackinlay A.C.
Mathur L.K.
McDaniel S.R.
McNaughton R.B.
Meenaghan T.
Meenaghan T.
Mishra D.P.
Miyazaki A.D.
Mohr J.
Morck R.
Nieroth A.
Pruitt S.W.
Srivastava R.K.
The World's Sponsorship Monitor
The World's Sponsorship Monitor
Varadarajan P.
Webster F.E.
White H.
Publication venue
'Human Kinetics'
Publication date
Field of study
No full text
Crossref
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