Investigating Factors Affecting Brand Awareness of Virtual Advertising
- Authors
- Ashforth B.E.
- Bennett G.
- Brand Strategy
- Brandweek
- Cacioppo J.T.
- Celsi R.L.
- Cianfrone B.
- Danaher P.J.
- Drèze X.
- du Plessis E.
- Fisher R.J.
- Greenwald A.G.
- Grohs R.
- Hill B.
- Hong W.
- Iwasaki Y.
- Johar G.V.
- Johar G.V.
- Johnston W.A.
- Keller K.L.
- Keller K.L.
- Knoke D.
- Krugman H.E.
- Lardinoit T.
- Lascu D.
- Leigh J.H.
- Leigh J.H.
- Leigh J.H.
- Levin A.M.
- Li H.
- Lynch J.G.
- Macdonald E.
- MacInnis D.J.
- Madrigal R.
- Madrigal R.
- Meenaghan T.
- Mitchell A.A.
- Nebenzahl I.
- Nedungadi P.
- Nelson M.R.
- Pechmann C.
- Pechmann C.
- Pham M.T.
- Pham M.T.
- Pham M.T.
- Rajaram S.
- Ray M.L.
- Reicher G.M.
- Richins M.L.
- Rosbergen E.
- Roy D.P.
- Sandler D.M.
- Sawyer A.G.
- Shank M.D.
- Shimp T.A.
- Singh S.N.
- Singh S.N.
- Singh S.N.
- Singh S.N.
- Singh S.N.
- Sutton W.A.
- Tavassoli N.T.
- Till B.D.
- Trail G.T.
- Turner P.
- Wann D.L.
- Wertheim L.J.
- Zaichkowsky J.L.
- Zaichkowsky J.L.
- Zinkhan G.M.
- Publication date
- Publisher
- 'Human Kinetics'
- Doi