Marketing Endorsement Activities on the Level of Sales and the Existence of Online Shop Tokikubytata

Nowadays, social media is quite famous for promotional media. Social media is now a business land for someone to promote and sell products, goods or services to social media users known as an online shop. The use of endorsements is one of the creative strategies in advertising that online shop sellers often use to introduce and disseminate product information that is owned widely and quickly. This research will focus on the influence of using endorsements on the sale of online shop businesses. This study examines the usefulness of endorsements to increase online shop sales for Tokikubytata. The research method used is descriptive with a qualitative data approach obtained from consumers and online shop owners through written interviews with questionnaires. The research process has several stages, starting from reading books about marketing endorsements, literature and research supporting references, understanding research backgrounds, collecting data, conducting a series of qualitative data analysis processes, and conducting written interviews and field observations. The result of this study show that endorsement is very influential in increasing the number of followers and buyers for Tokikubytata. Endorsement will help in increasing consumer confidence in the products marketed by Tokikubytata. Phenomenological studies in this study are a method used to explore that the phenomenon of endorsement can increase the number of followers for online shop. Keywords: endorsement, Tokikubytata, online sho

Women Politicians in Participation and Participation of Women's Voices in Election 2019

Female voters outnumber male voters. However, until now, many female politicians who had failed to compete in the general election with male politicians. However, what factors make women’s voices in the 2019 general election whitewash, remains a questionable. The informants were taken from residents of DKI Jakarta, who represented Central Jakarta, Jakarta, South Jakarta, West Jakarta, North Jakarta, and East Jakarta that female voters chose female politicians based on attractive visuals, the party where the female politician joined, the vision and mission. There are also who choose based on advice from friends and some even choose on their own without a good reason. In addition, mass media and social media also play a role in influencing the election of female politicians. Framing carried out by the mass media or imaging in the media will greatly affect female voters in determining their choice. Meanwhile, for the mass media, it is clear that they are not in favor of women politicians. The framing given often focuses on the sexuality of female politicians rather than on their performance or intelligence. In social media, many politicians are highlighted by netizens from the point of view of their beauty. This has a negative impact that affects female voters in determining their choice in the 2019 election. Keywords: female voters, female politicians, 2019 electio

Phenomenon of Early Marriage on Girls in The Cintapuri Village in Banjarmasin City (Phenomenological Study)

In this modern era, child marriage still remains a practice in some regions. This phenomenon damages the normal life of families and negatively affects the human capitals of Indonesia. Higher number of child marriages would lead to increase in the divorce rates than normal, as those involved in this marriage have not developed the necessary emotional control for solving problems that might arise during these marriages. This led many to the path of divorce. The goal of this research is to understand the factors that led to child marriage in Cintapuri Village, Banjar Regency, Banjarmasin. This research uses the qualitative descriptive method with phenomenological model. Subjects in this research were teenage girls married in the age of 14-16 with Junior High School (SMP) being their last education level, parents, and village governance apparatus in Cintapuri Village, Banjar Regency, Banjarmasin. The data from this research was collected through careful observations and interviews with people related to the research’s objective. The result of this research shows there are several factors leading to the rampant cases of child marriage, such as economical, educational, and cultural factors. Looked through from an economical point-of-view, many parents are marrying their children off to alleviate their economic burden. From an educational point-of-view, many parents are not aware of the adverse effects of child marriage and the laws that regulate the minimum age of marriage, because of the lack of education. From a cultural point-of-view, parents are feeling nervous and ashamed for the fact that their daughter do not have a partner yet, leading them in search of a suitable partner for their daughter even though their daughter do not always approve of the parent’s suitable partner. Keywords: child marriage, divorce, economy, education, cultur

Intercultural Communication Interaction of Multicultural Society in West Kalimantan Province: Ethnographic Studies

Indonesia has a society with various cultures, due to which there are many ethnic groups with their respective cultural structures and living side by side, which is called multicultural. West Kalimantan Province is one of the regions in Indonesia where multicultural societies live side by side, known as TIDAYU, namely the Tionghua or Chinese, Dayaknese and Melayu or Malays, which are the three largest tribes in West Kalimantan and divided in various places in West Kalimantan. In fact, one of the cities in West Kalimantan, namely Singkawang City was rewarded as the number one most tolerant city in 2018 based on the assessment of the SETARA Institute in collaboration with the Indonesian Ministry of Home Affairs and the Pancasila Ideology Development Agency, and was again ranked number one in 2021. Based on the research results using ethnology-based qualitative method, people in West Kalimantan have been accustomed to cultural diversity from an early age; therefore, the life of the multicultural society in West Kalimantan has a high level of tolerance and intercultural communication in West Kalimantan runs in harmony and respects each other. Keywords: intercultural communication, interaction, multicultural society, toleranc

STRATEGI KOMUNIKASI PEMASARAN 10 DESTINASI PARIWISATA PRIORITAS “BALI BARU” DI KEMENTERIAN PARIWISATA REPUBLIK INDONESIA

Penelitian ini dilakukan dengan tujuan untuk mengetahui strategi komunikasi pemasaran Kementerian Pariwisata Republik Indonesia terkait dalam mempromosikan 10 Destinasi Pariwisata Prioritas, berdasarkan teori strategi humas Elvinaro Ardianto dan strategi komunikasi pemasaran pariwisata Burhan Bungin. Penelitian ini menggunakan penelitian deskriptif kualitatif dengan metode penelitian studi kasus, dilengkapi dengan wawancara mendalam kepada narasumber menggunakan teknik triangulasi sumber. Hasil penelitian ini membahas menganai strategi komunikasi pemasaran Kementerian Pariwisata Republik Indonesia dalam mempromosikan 10 Destinasi Pariwisata Prioritas kepada wisatawan mancanegara dari strategi humas yaitu Publikasi, Event, dan News. Selain itu juga ada strategi pull dimana strategi ini menggunakan kampanye Explore Futher Wonderful Indonesia  melalui media elektronik, cetak, dan media sosial, untuk strategi push  dimana strategi ini Kementerian Pariwisata menerbitkan brosur, booklet, leaflet, dan calendar of event. Dari hasil penelitian, bahwa pelaksanaan Asisten Deputi Strategi dan Komunikasi Pemasaran 1 dalam mempromosikan 10 Destinasi Pariwisata Prioritas sudah cukup baik, namun harus di tingkatkan