ASP Effects in the Small Size Enterprise: A Case of Bizmeka of Korea Telecom

An application service provider (ASP) is a business model providing information technology (IT) enabled solutions to customers over the Internet. Utilizing an ASP model, small and medium-sized enterprises (SMEs) can acquire affordable IT solutions. Korea Telecom (KT), a leading IT company in Korea, provides an ASP service called Bizmeka to SMEs. In this study, we identify factors influencing the perceived benefits of Bizmeka usage. We also examine the relationship between the perceived benefits of Bizmeka usage and customer satisfaction. Based on the results of our survey, we found the following factors to be important in determining customer satisfaction with ASPs: cost and time impact of the ASP, maintenance impact of ASP, and the security risks involved with the ASP are important factors affecting customer satisfaction

A cross cultural study of corporate blogs in the U.S. and in Korea

Corporate blogging is now world wide due to the potential benefits of blogging. The purpose of this study is to investigate corporate blogging in the U.S. and Korea. The framework to compare corporate blogging in two countries is corporate blogging strategies developed by Lee et al. (2006). Comparing corporate blogging strategies in the U.S., top-down corporate blogging strategy IV (promotion) is mostly adopted in Korea, and most companies use their blogs at the third party site. Promotion blogs have gained popularity and high readership in Korea unlike U.S

Strategic Implications of the Open-Market Paradigm Under Digital Convergence: The Case of Small Business C2C

This article presents the open-market paradigm in the context of digital convergence and proposes strategic directions for open-market participants. Although not a new phenomenon, open market has become the most popular e-business model, linking millions of buyer and seller individuals (Customer to Customer: C2C). This article examines the drivers of digital convergence that enable the open-market paradigm and conducts industry and Blue Ocean analyses for open-market business. Finally, a real-world application – the Cyworld market of Korea – is presented as an illustrative example

Mobile internet service: Assessment of quality and satisfaction from the customer\u27s perspective

With the development of mobile technologies, the use of mobile internet service has spread rapidly. The mobile internet can be considered from different perspective. Specifically, this dissertation studied mobile internet service from the customers\u27 perspective. To conduct this research in the specific context of service operations management (SOM), literature on service, quality, risk, satisfaction, and continuance intention as SOM research domains was reviewed. Moreover, six attributes of mobile internet service were identified; ubiquity, localization, personalization, reachability, convenience, and instant connectivity. To examine research hypotheses, 400 questionnaires were distributed to Korean students attending universities in the Republic of Korea due to the highest national percentage of mobile internet service usage in the world. 367 questionnaires out of 400 were returned and the respond rate reached approximately 92 percent. Of 367 questionnaires, 316 data were usable. Based on the results of this study, among attributes of mobile internet service, three attributes—ubiquity, reachability, and instant connectivity—were found to have significant effects on mobile internet service quality. As many previous studies have found, mobile internet service quality influenced customer satisfaction, which in turn affected continuance intention. Moreover mobile internet service quality also had a direct effect on continuance intention. Mobile internet risk did not affect mobile internet service quality, and also did not affect mobile internet service satisfaction and continuance intention, respectively. One of the main contributions of this study is that the roles of mobile internet service quality and mobile internet service satisfaction are important factors in customers\u27 continuance intention with regards to mobile internet service. Service operations managers should consider mobile internet as a service rather than a technology. Moreover, they must understand mobile internet service quality and satisfaction from the customers\u27 perspective

Virtual World Affordances: Enhancing Brand Value

Virtual worlds are three-dimensional, computer-generated worlds that are a natural extension of the existing Internet. Although many businesses are jumping on the bandwagon to maintain a presence in virtual worlds, there is no well-established knowledge or theory to guide businesses in their involvement in these environments. In this paper, we identify affordances in the virtual worlds that can be used to increase the state of flow experienced in a business virtual site, which in turn may enhance brand equity, or the perceived added value of a brand to customers. We present a conceptual model that can be used to guide future research and industry practice on business implications of the virtual worlds

ASP effects in the small-sized enterprise: the case of the Bizmeka service from Korea Telecom

Application service provider (ASP), Perceived benefits, Customer satisfaction,