National and local party election agendas

In the saliency theory of elections parties are seen as monolithic. Each party emphasises the issues they own to gain electoral advantage. There are no rival agendas generated by different factions within the party or its territorial subdivisions. We test this assumption in the 2005 UK general election, comparing national party communications with those of local parties in the South West of England. We found consistency in the issue emphases of Labour's national and local campaigns. But there were divergences in priotities between the national and local campaigns of the Conservatives and Liberal Democrats. We seek to account for these differences in emphasis. © 2008 McDougall Trust, London

Danse Macabre: politicians, journalists, and the complicated rumba of relationships

This study aimed to explore the ways politicians characterize and think about the relationships they sustain with journalists, using a case study approach that focuses on the views and attitudes of New Zealand MPs towards members of the Press Gallery and, to a lesser extent, their local and regional news media. Undertaken over a twenty-four-month period, with two fieldwork phases, 62 of 121 MPs were interviewed. The broad findings suggest that MPs are relatively sanguine about their media relationships, recognizing their symbiotic nature, but clear differences emerged in terms of the complexity and friendliness of these relationships. Those differences can be accounted for primarily by way of personal style and preferences, on one hand, and party status and position, on the other: factors such as gender (either of the politician or the journalist) were not significant as determinants of difference, although women were more likely to characterize their relationships as “friendly” compared with men, who tended to use more neutral language such as “collegial.