When nothing is what it seems. A Digital Marketing Research Agenda

Digital breakthroughs continue to challenge prevailing understandings of markets and marketing practices, bringing exciting opportunities to reimagine our offerings. Looking through the lens of digital surrealism, we identify key trends emerging in the field: (1) Is AR (Augmented Reality) for real?; (2) There is no better PR than GDPR (General Data Protection Regulation); (3) A persona is not a persona; (4) Min(e)d your language, and; (4 ¾) Raise your voice. Maybe. Based on these trends we develop an agenda for future research that enables the realization of the opportunities that the digital space offers

A Methodology for Constructing a Design

Design reuse in mature engineering disciplines is helped by the presence of Design Handbooks. These handbooks help in organizing design knowledge in a format suitable for systematic reuse. This paper attempts to provide a methodology to construct a design handbook to help reuse in building object oriented systems. The handbook attempts to provide a formal basis for design decisions in the context of object oriented software development. A specific case of choosing a design pattern is illustrated to demonstrate the practical utility of the methodology proposed

Not Available

Not AvailableNot AvailableNot Availabl