"Positiv denkende, natur- und kulturbegeisterte NR sucht passende SIE" : Partizip I und II in Kontaktanzeigen

Partizipien und Adjektive gehören zu Sprachmitteln, die bei der Personendarstellung zur Beschreibung des Äußeren, der Interessen und der geistigen Welt in spezifischen Textsorten (hier: in Kontaktanzeigen lesbischer Frauen im Alter über 50 Jahre) verwendet werden. Im Vergleich zum Adjektiv kann das Partizip die zeitliche Dimension einer Eigenschaft oder der Lebenserfahrung ausdrücken; auf diese Weise können Sprechende den Wert der jeweiligen Eigenschaft oder Lebenserfahrung hervorheben. Das Partizip wird in bestimmten Kontexten bevorzugt, denn es kann die persuasive und appellative Funktion des Textes intensivieren. Die Autorin dieses Beitrags analysiert Motive und Strategien des Partizip-Usus' aus pragmalinguistischer Perspektive in 100 Kontaktanzeigen in der deutschen Frauenzeitschrift 'EMMA'

Czech gender linguistics: Topics, attitudes, perspectives

The aim of the present article is to analyse the existing publications dealing with Czech gender linguistics, and attitudes of their authors. Firstly, the authors of the article present an overview of the development of the discipline, beginning with its rejection to today’s acceptance. They then deal with the various ways to label people with regard to gender, and consider the formation of nouns labelling women as one of the strategies to make women visible in the language. The authors also inform readers about the psycholinguistic testing of the “generic” masculine in the Czech language and about the possibilities of Czech gender-fair language. The authors discuss the proper names of persons from the perspective of gender and personal identities, while they briefly mention translatology publications which reflect the gender perspective. Additionally, the authors present a call for further research in certain areas

Stereotypy a klišé v mediální projekci genderu

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O výzkumu genderu a identity ve slovanských jazycích

Book Review of Scheller-Boltz, D. (ed.). New Approaches to Gender and Queer Research in Slavonic Studies

Gender-fair language use in online job advertisements - relations to job status and gender equality

Purpose Gender fair language use in job advertisements has been shown to impact the outcome of personnel selections. It is thus important to assess, to what extent gender fair language is used in job advertisements and with which factors it is associated, e.g., language, culture, status, and gender typicality of profession. Design/Methodology In the present research we investigated gender fair language use in job advertisements published online in four European countries with different socio-economic rankings of gender equality (World Economic Forum, 2011), namely Austria (rank 34), Czech Republic (75), Poland (42), and Switzerland (10). From four lines of business with different percentages of female employees – steels/metals, science, restaurants/food services, and health care –we randomly selected 100 job advertisements, summing up to 1600 job advertisements in total. Results A first analysis of the Swiss data indicates that the phrasing of job advertisements is closely related to a profession’s gender typicality (e.g., merely masculine forms are used in steels and metals, gender-fair forms in healthcare). Feminine forms however are almost never used. Cross-cultural comparisons will be presented. Limitations We analyzed job advertisements of four specific lines of business in four European countries. To what extend results can be generalized remains an open question. Research/Practical Implications The present data provide a sound basis for future studies on gender fair language use in job advertisements. Furthermore it sheds a light on how companies comply with national guidelines of gender equality. Originality/Value This is the first time that gender fair language use in job advertisements is investigated (a) across different countries and languages and (b) considering status and gender typicality of professions