Marketing Efficiency between Traditional and Modern Supply Chains of Fruits and Vegetables

The upcoming modern retail store for fruits and vegetables have a very pronounced impact on its market and have led to the emergence of new supply chains all across the country. The present study was undertaken in Hisar and Karnal district of Haryana to compare the marketing efficiency of fruits and vegetables supply chain. For the present study a sample size of 200 respondents and two supply chains for fruits and vegetables were chosen purposefully. The findings of the study revealed that the modern supply chain (MSC) for fruits and vegetables was more efficient than the traditional supply chain (TSC) for both the fruits and vegetables. The percentage of physical losses at traditional supply chain was found to be 20.6 per cent while in the modern supply chain it was only 6.66 per cent. The index of marketing efficiency was found to be 1.06 in MSC of vegetables as against the 0.77 in TSC, whereas for fruits the marketing efficiency index was found to be 2.49 in MSC as compared to 1.99 in TSC. The share of the producer in consumer’s rupee was found to be 52 and 43 per cent in MSC and TSC respectively for vegetables. However, producers share in consumer’s rupee was found to be 70 and 66 per cent in MSC and TSC of fruits. The major factors contributing to the efficiency of MSC were found to be a short length of the supply chain, packaging and less physical loss in the MSC

Marketing Efficiency between Traditional and Modern Supply Chains of Fruits and Vegetables

The upcoming modern retail store for fruits and vegetables have a very pronounced impact on its market and have led to the emergence of new supply chains all across the country. The present study was undertaken in Hisar and Karnal district of Haryana to compare the marketing efficiency of fruits and vegetables supply chain. For the present study a sample size of 200 respondents and two supply chains for fruits and vegetables were chosen purposefully. The findings of the study revealed that the modern supply chain (MSC) for fruits and vegetables was more efficient than the traditional supply chain (TSC) for both the fruits and vegetables. The percentage of physical losses at traditional supply chain was found to be 20.6 per cent while in the modern supply chain it was only 6.66 per cent. The index of marketing efficiency was found to be 1.06 in MSC of vegetables as against the 0.77 in TSC, whereas for fruits the marketing efficiency index was found to be 2.49 in MSC as compared to 1.99 in TSC. The share of the producer in consumer’s rupee was found to be 52 and 43 per cent in MSC and TSC respectively for vegetables. However, producers share in consumer’s rupee was found to be 70 and 66 per cent in MSC and TSC of fruits. The major factors contributing to the efficiency of MSC were found to be a short length of the supply chain, packaging and less physical loss in the MSC

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Not AvailableAgricultural infrastructure can transform existing conventional agriculture into a modern, profitable and vibrant enterprise with remunerative profits. This study empirically investigated the relationship between rural infrastructure and agricultural productivity in the state of Assam. Rural infrastructure development indices were constructed by using regression analysis for availability and utilization indicators. The study results indicated that the availability of infrastructure in rural areas is contributing positively and significantly to agricultural productivity in the state. Infrastructure index, fertilizer consumption and technology also turn out to be positive determinants of agricultural productivity. Even though, availability of data limited the variables that could be considered, the study throws up evidence in support of huge investment in infrastructures in rural areas while at the same time call for measures to maximize the utilization of existing resources.Not Availabl

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Not AvailableThis study aimed at assessing the economic impact of Pusa Rudhira variety using an economic surplus approach during 2014-15 in Haryana. Primary data were collected from Panipat, Sonepat and Fatehabad districts purposively on account of a large area under vegetable cultivation and the total sample was 120 farmers. The results revealed that there was an economic surplus of (sic)100.84 crores generated out of this technology. Of this total surplus, the share of producers' and consumers' gains was around 66 and 34 percent respectively. It implied that such benefits came from investment in research of this crop production technology. Financial viability analysis of returns to investment in research of developing the Pusa Rudhira variety showed that the project was economically viable since benefit-cost ratio (BCR) and internal rate of return (IRR) was 447 and 138 percent respectively. Sensitivity analysis was conducted, four scenarios were developed keeping both supply and demand elasticity at a different level. While keeping inelastic demand and supply elastic, the economic surplus was (sic)59.4 crores.Not Availabl

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