FOMO, JOMO and COVID: How Missing Out and Enjoying Life Are Impacting How We Navigate a Pandemic

This paper presents the trends of FOMO (Fear of missing out) and JOMO (Joy of missing out) and how they have remained and possibly increased in importance during a global pandemic. Both constructs are explained, and the negative consequences of FOMO are detailed. How consumers FOMO has led to increased consumption during the pandemic is explained. JOMO is presented as a cure for FOMO in general, and especially during a pandemic. JOMO is a more suitable alternative that leads to increased overall satisfaction and a more optimistic outlook

Once Upon A Time in the Fortune 500: How Storytelling Encouraged Businesses to Take a Second Look at Blogs

In the early 2000s about one third of the Fortune 500 hosted corporate blogs. By 2014, that number dropped significantly. Since then, the popularity of “storytelling” has been widely discussed by marketers. As Marketing began to use storytelling as a strategy, blogs began to mimic the structure of stories. The top companies in the 2018 Fortune 500 now have corporate blogs using this framework. Did storytelling help the Fortune 500 to rediscover blogging? This research investigates the use of storytelling as an impetus to blog and how the blogging of today has evolved away from the interactive experience first expected

On Being Social: How Social Identity Impacts Social Commerce for the Millennial Shopper

Millennials are a technologically sophisticated generation, who have the purchasing power to change the face of retailing. A significant proportion of their shopping is done online and they utilize their social networks while engaging in the shopping process- a current area of interest termed “social commerce.” No single group is better positioned to take advantage of social commerce, and yet, it’s possible that Millennials are participating in social networks and online shopping in order to better define their social identities. This study summarizes data from three years of longitudinal research into the use of social media by Millennials on three platforms: Facebook, Twitter and Pinterest. The results show that Millennials prefer to utilize the identity shaping aspects of social media and commerce. We recommend that platforms allow more identity formation in order to increase the likelihood that Millennials not only use the platform, but also make purchases through them

CRITICAL FACTORS FOR CSV IMPLEMENTATION

Summary Title: Critical factors for CSV implementation: A case study of reconceiving products within the food industry in Sweden Seminar date: 2016-05-26 Course: FEKN90, Degree Project, Master level in Business Strategy, Business Administration, 30 University Credit Points (30ECTS) Authors: Emelie Jacobsen, Fredrik Lundin & Stephanie Schramm Davholt Supervisor: Matts Kärreman Key words: Creating shared value, CSV implementation, reconceiving products, strategy, sustainability Purpose: The purpose of this thesis is to identify whether there is a difference in critical success factors when implementing CSV compared to a general strategy implementation. A chronological perspective as well as a ranking of importance of critical factors will also be investigated to form a comprehensive framework of the CSV implementation process. Methodology: This study followed a qualitative multiple-case design including six Swedish case companies within the food industry. The empirical information has been gathered through semistructured interviews, sustainability reports and with follow up questions through mail correspondence. The empirical information was analyzed through coding and then compared to previous literature. Theoretical perspective: Previous research has focused on how to implement strategy in general. We could not find as much research on CSV implementation, therefore we have proceeded from the general strategy implementation literature’s results where we identified eleven critical factors. Empirical findings: When implementing CSV our empirical findings show that eleven factors are critical for the implementation process. Out of these eleven factors we have categorized two of them as continuous, corporate culture and cooperation between departments, and we have identified two new factors, trends and timing and education. The remaining seven factors are: clear strategy formulation, management’s involvement, commitment, implementation approach, communication, control systems and follow-up and feedback. Besides these eleven factors we could also identify value based communication as crucial for the CSV implementation. Since it has a direct link to corporate culture we have chosen to include this concept within this factor. Conclusions: This thesis culminates into a three step model for CSV implementation with two continuous factors, corporate culture and cooperation between departments, which are present throughout the entire implementation process. Step 1 includes clear strategy formulation, management’s involvement, trends and timing, and commitment. Step 2 consists of implementation approach, communication and education. Step 3 consists of control systems and follow-up and feedback