Ethnic entrepreneurs and online home-based businesses: an exploratory study

This exploratory, qualitative study considers how online home-based businesses offer opportunities for ethnic entrepreneurs to ‘break out’ of traditional highly competitive and low margin sectors. Previous studies have found a positive association between ethnic minorities’ high levels of entrepreneurship and home computer use in ethnic groups. Despite these associations, previous studies have overlooked the particular opportunities offered by home-based online businesses to ethnic entrepreneurs. The study adopts mixed embeddedness as a theoretical lens to guide interviews with 22 ethnic entrepreneurs who have started online home-based businesses in the UK. We find online home-based businesses offer ethnic entrepreneurs novel opportunities to draw on their ethnic advantages and address the constraints they face. The unique affordances of this type of business allow entrepreneurs to develop the necessary IT skills by self-learning and experimentation and to sub-contract more difficult or time consuming aspects to others. The findings also show that, consistent with the theory of mixed embeddedness, whilst the entrepreneurs are influenced by social, economic and institutional forces, online businesses allow them to exert their own agency and provide opportunities to uniquely shape these forces

Knowledge Boundary Spanning Mechanisms in a Shared Services Centre Context

This study focuses on the roles of knowledge boundary spanning mechanisms and intellectual capital (human, structural, and relational) in managing knowledge sharing in an IT-specialized shared services centre (IT-SSC) context. Although the literature stresses the growing utilization of the SSC as an outsourcing model, there is a lack of studies that examine the dynamic process of knowledge sharing across the organizational boundaries in this specific business model. Drawing on the literatures on SSC and on cross-boundary knowledge sharing we propose a conceptual framework based on four research propositions that were validated with primary and secondary data. The results suggest that IT-SSCs present high human capital, but encounter challenges developing relational and structural capitals. It also appears that IT-SSC management tends to prefer the utilization of boundary spanners and boundary objects instead of boundary discourses and boundary practices as mechanisms for efficient boundary spanning

Knowledge Transfer in Software Maintenance Outsourcing: The Key Roles of Software Knowledge and Guided Learning Tasks

Software maintenance eats up the lion’s share of corporate software expenses, and many organizations attempt to reduce these costs through outsourcing and offshoring. A key challenge in these initiatives is to transfer knowledge to the new service delivery unit (a vendor or a captive center). Even though knowledge transfer plays a key role across theoretical perspectives in sourcing research (such as transaction cost economics, knowledge-based perspectives, and social perspectives), we know surprisingly little about what knowledge is most critical and through what mechanisms this knowledge is transferred in software maintenance outsourcing and offshoring. Insights from a multiple-case study of five knowledge transfers at a Swiss bank suggest that the most critical knowledge is software knowledge and that software knowledge is transferred through guided learning tasks. Software knowledge (i.e., knowledge about the application software, including its structure, functionality and behavior) is most critical because it allows engineers to cope with the cognitive burden imposed by enormous amounts of code, data, and documents. While engineers in settings of low knowledge specificity may possess sufficient software knowledge from the beginning, engineers in settings of high knowledge specificity acquire this knowledge through a series of guided learning tasks, i.e., by working on real or realistic maintenance tasks while receiving direction and task-specific information from experts. Our study adds to the emerging literature on transitions and offers important implications for the discourses on transaction cost economics and on knowledge-based perspectives in sourcing research

The role of customer retention in business outcomes of online service providers

Despite great business outcomes that some service providers achieve on crowdsourcing marketplaces, many are unable to find customers, transact on a regular basis and survive. Previous research on the customer–provider relationship development in these marketplaces has shown the impact of provider profiles on customers’ decision-making and highlighted the role of prior relationship between the two parties as a major determinant of provider selection decisions of customers. However, little is known about the role of prior relationship and customer retention on the business outcomes of providers. This study theorizes a mediating impact versus a moderating impact of customer retention on the association between profile information and business outcomes of providers, building on the integrated information response model (IIRM). This study investigates two competing theoretical models using archival data from a leading crowdsourcing marketplace. The results show that a provider’s profile information is significantly associated with the provider’s business outcomes, while customer retention partially mediates this relationship for the self-provided information on the profile. Moreover, customer retention negatively moderates the positive impact of the customer-provided information on the provider’s business outcomes, implying the important role of new customers in achieving better business outcomes on crowdsourcing marketplaces