Design of a model of marketing a product of detection and identification with technology of positioning in interiors based on RFID

El texto completo de este trabajo no está disponible en el Repositorio Académico UPC por restricciones de la casa editorial donde ha sido publicado.Currently, one of the main problems is that “time” is becoming more important, which will cause people to perform multiple tasks every day because of a hectic lifestyle, and with it the issue of lost articles. and poorly placed also increases significantly. Although there have been initiatives by some small companies to offer solutions characterized by the use of positioning technologies, these have not achieved the desired success. That is why, in this research, a scheme for the design, evaluation and implementation and marketing of a product with RFID technology with location and alert functions in the absence of proximity to solve the aforementioned problem has been proposed. The scheme and the product were validated through focus tools, surveys and scenario analysis. Likewise, the components of the business model of the scheme allow to reach the demand