Customer strategy definition in elderly care: understanding customer-focused care expectation and managing resource allocation

With an aging global population, it is important that clinicians empower their patients. Empowering the patient-physician interaction leads to a more positive health outcome. This chapter discusses the potential of adopting Customer Relationship Management (CRM) as a way of guiding non-critical care services (i.e. linking the problems of customer-focused care expectation and resource allocation management). Implementation of CRM solutions would create value for patients by supporting trust and service creation; however, the chapter highlights a need for a common and systematic way to implement CRM solutions in the healthcare domain

TESTING THE IRON HYPOTHESIS IN ECOSYSTEMS OF THE EQUATORIAL PACIFIC-OCEAN

The idea that iron might limit phytoplankton growth in large regions of the ocean has been tested by enriching an area of 64 km(2) in the open equatorial Pacific Ocean with iron. This resulted in a doubling of plant biomass, a threefold increase In chlorophyll and a fourfold increase in plant production. Similar increases were found in a chlorophyll-rich plume downstream of the Galapagos Islands, which was naturally enriched in iron. These findings indicate that iron limitation can control rates of phytoplankton productivity and biomass in the ocean.X11968Nsciescopu