Eazidi women's practices of empowerment and capital formation following enslavement by ISIS

This chapter begins by surveying the historical context of rape in Iraq through the narrative of Eazidi women who escaped enslavement by ISIS. It then discusses the theology of rape in Islam, which has motivated ISIS to commit rape and legitimized the rape of Eazidi women. The chapter then theorizes the social capital of Middle Eastern women. The chapter argues that, for the first time, the Eazidi community in Iraq is altering the social consequences of rape by developing empowerment methods that amount to a social revolution within the Eazidi community. This empowerment not only protects Eazidi women survivors from experiencing common post-rape consequences but also increases their capital, in all its Bourdieusian forms

Brand Experiences, Retail Scenarios, and Brand Images in the Fashion Industry

Postmodern consumers experience fashion brands within numerous in-store and out-of-store contexts, and they tend to focus on their holistic experience with the brands across various retail scenarios. In a fashion brand context, the interaction of multiple retail environments greatly affects consumer behavior towards the brands. The objective of this chapter is to provide a review of the main issues related to brand management and customer experience management in a co-creation perspective. By overviewing the literature on brand management, retailing, and consumer behavior, the authors provide relevant insights for academics and practitioners to arrive at a more comprehensive understanding of the fashion brand experience and fashion brand image