48 research outputs found
Divergence in Variety Seeking: An Exploratory Study Among International Travelers in Asia
No full textO Uso da técnica de modelagem em equações estruturais na área de marketing: um estudo comparativo entre publicações no Brasil e no exterior
No full textTo What Extent Do Consumer Ethical Beliefs Differ Across Countries? A Cross-Country Investigation Using Best-Worst Scaling Methodology
No full textA Structural Equation Modelling Approach for Assessing the Dimensions of the Optimum Stimulation Level
No full textHome country bias in product evaluation: the complementary roles of economic and socio-psychological motives
No full textConsumers often are positively biased in their evaluations of domestic products vs foreign alternatives. This study establishes economic and socio-psychological motives for this home country bias. Building on social identity theory, this paper shows that home country bias is in part driven by a need for self-enhancement. This influence is stronger for consumers who identify more strongly with their own country, and is complementary to the effect of consumer ethnocentrism, which provides an economic motivation for home country bias. The framework is supported in empirical studies conducted in the Netherlands and in the USA. Journal of International Business Studies (2007) 38, 361–373. doi:10.1057/palgrave.jibs.8400269
The Effect and Moderation of Gender Identity Congruity: Utilizing 'Real Women' Advertising Images
No full textThe Influence of Chinese Consumer Characteristics on Emotion, Satisfaction and Re-visit Intention to Korean Restaurants
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