Application of Circular Economy for Sustainable Resource Management in Kuwait

Circular economy is an alternative to traditional industrialsystem based on producing and consuming as much as possible. Contrary to produce and dispose model, circular economy emphasizes resource efficiency in both consumption and production cycle. This research aims to reveal potential role of circular economy with specific applications to small and medium sized enterprises in Kuwait. It is proposed that by applying circular economy concepts, GulfCooperationCouncil countries, particularly Kuwait, can achieve a competitive edge in global economy while minimizing the impact of industrial activities to the environment. Is it also proposed that small and medium sized enterprises tend to be the least efficient enterprises. Therefore, they have the highest potential for circular economy applications that lead to innovation, sustainability and resource efficiency

Transformation of marketing with technology: Case approach for artificial intelligence

Marketing lives as a living organism with its competitive environment and several internal conditions. Marketing functions should adapt to the world they are bound to and develop their activities by taking into account the changes and developments in micro and macro factors. With the increase in technology and the spread of social media, transformation in marketing has become inevitable. Advances in business applications have better results about understanding customer and markets. As previous studies examine artificial intelligence concept with different contexts, there is lack of integrated study which examine marketing and artificial intelligence together. This study proposes three-steps plan for implementing AI with marketing while it includes nine scenarios from different marketing goals. Study also has suggestions for implementing AI methodologies into business processes