The Implementation of Emi (English Medium Instruction) in Indonesian Universities: Its Opportunities, Its Threats, Its Problems, and Its Possible Solutions

In this paper, I attempt to find out whether EMI (English Medium Instruction) can be an effective means of enhancing students\u27 and teachers\u27 language proficiency at university (bilingualism) and whether bilingualism necessarily leads to biliteracy. In addition, I would like to propose a model on which a smooth transition to a full EMI implementation can be achieved, should it be adopted. From literature reviews, I conclude that EMI (using English to teach content subjects) can be a better means of solving learners\u27 language problems than teaching English as a subject, because it allows learners more exposure to the language (comprehensible input) and more opportunity to use it (comprehensible output). However, due to its classroom-based nature, EMI is not likely to develop the four language skills (listening, reading, speaking, & writing) equally for both students and teachers. On the other hand, the assumption that EMI will automatically result in biliteracy is unsupported, because only bilinguals competent in both languages can take a full advantage of their bilingualism. Students or teachers who are not adequately developed in the language are likely to suffer academically, socially, and psychologically instead. Since research has found that total/full immersion is not the right method for language-incompetent students, the writer believes that both a bridging program and a partial EMI program are necessary at least at the initial stage of EMI implementation. The bridging program should be based on students\u27 and teachers\u27 academic and linguistic needs (EAP); the partial EMI program may be based on limitations on three factors: the participants, the scope of use, and the settings. Finally, in order for the program to run smoothly, mixed-mode teaching in the classroom should be discouraged and a conducive atmosphere for second language acquisition should be established both in the classroom and outside the classroo

A Sociolinguistic Study of Compliment Responses Among Americans and Indonesians and Its Implications for Teaching English

The writers in this study would like to find out whether there is any difference between Indonesians and Americans in responding to compliments. This study also attempts to discover whether both the Americans and Indonesians in this study show a preference for certain types of compliment responses. Lastly, it also tries to see if a certain variable like status can play a role in determining the types of compliment responses chosen. To collect the data, the writers use the elicitation method. They use two sets of role-play consisting of four situations made as close as possible to the real-life situations. The first is for the Indonesian respondents; the other for the Americans. The respondents are asked to respond to the situations and their responses are then recorded on the tape for further analysis. The data are then analyzed using Herbert\u27s Twelve Types of Compliment Responses. The research finds that both the Indonesians and Americans show differences in responding to Compliments. They are different in terms of both the types of Compliment Responses chosen and the frequencies made. The findings also reveal that status is an important variable affecting the choice of a particular response

Promoting Rhema Tours and Travel's Holyland Tours Using a Marketing Booklet

Rhema Tours and Travel is a travel agency located in Jalan Jemursari 234A that specializes in Christian pilgrimage trips. It offers tours to Israel, Jordan, Egypt, and Europe. There were only a few people who know about Rhema Tours and Travel. This is probably due to ineffective promotional tools. Rhema Tours and Travel had brochures and company profiles to promote their Holy-land tours. However, those promotional tools are not very effective since they did not highlight the uniqueness of Rhema's Holy Land Tours. Therefore, I made a marketing booklet to serve as an effective promotional tool that can promote Rhema's Holy Land tours to customers by highlighting its uniqueness

A Website for PT. Goldfindo Intikayu Pratama: a Way to Promote the Company's Products to Increase Its Customers

PT. Goldfindo Intikayu Pratama is located at Jl. Kepatihan Industri 7, Menganti, Gresik. It is a manufacturer and exporter of many kinds of products like desks, drawers, cupboards, chairs, and tables. This company mostly exports its products to importers or wholesalers in the United States. The problem of this company is the decreasing sales volume from its current customers. To solve this problem, this company needs a promotional tool, a website. This can be a good solution for the company to be known by many people in the world, because a website can be reached globally. The parts of the website are Home, About Us, Processing, Products, Clients, and Contact Us. By having a website, PT Goldfindo will be able to deliver information about the company itself and its products, to reach broader target markets, and to build its professional image

Promoting the Products of Speed Electronics Using a Commercial Website

Speed Electronics is a home industry which producing electronic spare-parts for electronic goods. Since this company is still developing, it has to deal with several promotion problems. To solve this problem, Speed Electronics really needs to have a media which can promote its products and attract prospective customers. Thus, a commercial website will be suitable for Speed Electronics. It will consist of “Home”, “About Us”, “Our Products”, “Our Service”, “Our Distributors/Stores” and “How to Contact Us” parts. I believe only by seeing the pictures and the descriptions inside the website, the customers will be updated with the newest information about the spare-parts that Speed Electronics sell. Moreover, when they want to order the spare-parts, they can directly look at this website to avoid miscommunication. Besides, Speed Electronics will expectedly be able to widen its market or even get a chance to export its products to other countrie

A Marketing Booklet: a Way to Promote Swk 95 Hotel to Its Prospects and Customers

SWK 95 Hotel is a new budget hotel located near Petra Christian University. As a new hotel, SWK 95 is only known by a few people in certain areas. Moreover, there are two other hotels which are older and bigger than SWK 95 Hotel. Therefore, it is better for SWK 95 Hotel to start targeting companies and travel agencies. To accomplish this goal, a marketing booklet is the best solution to solve the problem of SWK 95 Hotel. There are five parts in this marketing booklet: table of contents, company overview (“About SWK 95”), products (“Room Types”), Facilities (“Facilities”), and contact information. By having these information, the marketing booklet will be able to help SWK 95 in introducing its hotel, reaching and getting more customers, increasing its income, developing its hotel, and becoming a big hote

A Marketing Booklet for the Alana Hotel Surabaya: the Best Way to Emphasize the Uniqueness of Its Products in Promoting Itself to Institutions and Companies

The Alana is a four-star hotel located in the South of Surabaya. It was built in 2013, which means that it is still a new hotel. Since it is new, it lacks the necessary promotion tool to reach the institutions and companies. In fact, The Alana does not have the promotion tool which emphasizes its excellence and uniqueness of the products. To solve the problem, The Alana needs a marketing booklet, which can help them to show their strengths. This marketing booklet consists of table of contents, company overview (about The Alana), product descriptions (hotel rooms, room types, hotel facilities, and meeting rooms), and contact information (contact us). By having this information, a marketing booklet will become the best tool for The Alana to show the strengths of their products and help them to reach their target marke