62 research outputs found
A holistic framework of corporate website favourability
This paper extends the current knowledge of corporate website favourability (CWF) by developing a comprehensive conceptual model of its influence on corporate image, corporate reputation, loyalty and identification. The paper reviews previous studies on corporate websites from the perspectives of marketing, management, corporate identity and corporate visual identity in order to inform our understanding of the antecedents and consequences of CWF. The propositions and the conceptual framework present an approach by which a corporation can design and manage a favourable corporate website. A number of important contributions are offered: First, the paper adds to the understanding of CWF; second, it discusses the antecedents of CWF by drawing upon the existing literature; third, it is beneficial for practitioners in shaping CWF strategies, and fourth, it offers possible consequences of CWF and provides a framework for future testing
Health Information Seeking Behaviors and Source Preferences between Chinese and U.S. Populations
Assessing the Efficacy of Armed-Forces Recruitment Advertising: A Reasoned-Action Approach
Experiential Marketing and Marketing Experience: An Empirical Study of the Influence of Summer Boot Camp on Military Propensity
Uses and gratifications of smart speakers: modelling the effectiveness of smart speaker advertising
A Study of Influencing Factors in Internet Shopping of the Consumer's Purchase Intention
Tweeting Politics - An exploratory study to examine the motivations for Twitter use among politically interested Internet users in South Korea
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