The impact of supplier satisfaction on relationship growth : an exploratory study

Over the past decades there has been a move towards cooperative purchasing practices as companies become more dependent on their suppliers. At the same time, most companies do not assess how satisfied their suppliers are with their business relationship. We develop an instrument to measure supplier satisfaction and apply it to a manufacturer of electronic components and its suppliers. Moreover, we show that supplier satisfaction has a significant impact on relationship growth

Key account management in business markets : an empirical test of common assumptions

International audiencePurpose – The concept of key account management (KAM) has received considerable attention from practitioners and scholars for well over 20 years now. However, numerous articles build on a set of tacit assumptions for which we lack empirical evidence. This paper seeks to propose an empirical test of several of these assumptions. - Design/methodology/approach – The contribution draws on a study conducted among 297 purchasing managers in two industries (packaging goods, market research data). - Findings – The findings indicate that parts of the foundations of KAM are not as solid as they may appear at first sight. - Practical implications – This paper invites managers of KAM programs to carefully consider the objectives they assign to such programs by integrating the idea of value created both for key customers and for suppliers implementing such programs. - Originality/value – The paper extends knowledge of key account management in the business field by providing new – and, in the light of the extant literature, sometimes rather counter-intuitive – insights in this important management phenomenon. It does this by systematically comparing key account relationships and non-key account relationships. // Keywords: Transaction costs, Buyer-seller relationships, Resource management<br/

Passage à l'Euro et psychologie des prix. Fondements théoriques et résultats empiriques

International audienceCet article traite des effets anticipés lors du passage à l'Euro, concernant l'intérêt pour les prix, leur perception ainsi que leur évaluation. Il présente les résultats d'une expérience en laboratoire où trois groupes de consommateurs ont été confrontés à une situation d'achat identique. Seule la présentation des prix (en D-Mark/en Euro/avec double affichage D-Mark et Euro) a été modifiée. Les résultats révèlent une attention accrue pour les prix, d'importantes variations de parts de marché pour certaines marques ainsi que d'intéressants déplacements et déformations de seuils de prix