Socionym "Yuppie" in Mass Media: Sociocultural and Linguistic Transformations

В статье рассматривается специфика функционирования соционима "yuppie" в медийных текстах.The article presents some results of a research project that studies the semantics of unity and animosity in Russian lexis and phraseology. Taking a semasiological approach, the authors explore the socionym'yuppie', which belongs to social vocabulary and performs a nominative function for a social group of yuppies - young urban professionals. This category is viewed as a linguocultural type which emerged in the USA in the 1980s. The authors aim at revealing how the socionym 'yuppie' and its derivatives function in mass media texts