A Non-Hypothetical and Incentive Compatible Method for Estimating Consumer Willingness-to-Pay for a Novel Functional Food: The Case of Pomegranates

A preference and valuation mechanism that compared results of an experimental auction and nonhypothetical preference rankings was developed and used to elicit preferences for pomegranate products from a representative sample of shoppers in Texas. Familiarity with pomegranate products increased willingness-to-pay (WTP) for pomegranates, as did tasting and providing additional information on the health benefits of the products. Ready-to-eat and juice products were preferred to whole fruit products. Subjects did not indicate an increased WTP for Texas varieties over California Wonderful pomegranate based on auction bids but indicated a preference for one Texas variety in the nonhypothetical ranking procedure; thus, the auction results and nonhypothetical preference ranking procedures were divergent. Further, there were interaction effects of the information treatments with the product characteristics.willingness-to-pay, pomegranate, experimental auction, ranking, health, novel product, Food Consumption/Nutrition/Food Safety, Marketing, D12, Q13,

Children\u27s Consumption of Fruits and Vegetables: Do School Environment and Policies Affect Choices at School and Away from School?

School environment and policies may affect children\u27s ability to make healthy food choices both at and away from school. Using data from the third School Nutrition Dietary Assessment Study conducted in 2005 we estimate the effect of environment and policies on children\u27s fruit and vegetable intakes. We use an instrumental variable approach to control for the endogeneity of participation in the National School Lunch Program (NSLP). On an average school day, school lunch participants consume more fruits and vegetables, including relatively more at school and less away from school compared to nonparticipants. Meal policies had little effect on NSLP participation itself. Policies that restrict high fat milks or desserts and restrict the sale of competitive foods are associated with greater fruit and/or vegetable intake at school; some policies affected consumption at home as well

Did Revisions to the WIC Program Affect Household Expenditures on Whole Grains?

The food packages provided by the Supplemental Nutrition Program for Women, Infants, and Children (WIC) program changed in 2009. This article examines purchases of whole grain products before and after the change. Nielsen Homescan panel data from 2008 to 2010 provide information on households’ food purchases, demographics, and self-reported WIC participation status. We estimate the effect of WIC participation and the 2009 package change on whole grains purchases using a difference-in-difference method, and find that participation in the WIC program was associated with more whole grain purchases during the observed period; the package change in 2009 roughly doubled the associated effect of WIC participation on the purchases of whole grain products. These results are consistent with recommendations in the Dietary Guidelines for Americans and suggest that moderate innovations in the design of food assistance programs can lead to beneficial dietary choices

A Non-Hypothetical and Incentive Compatible Method for Estimating Consumer Willingness-to-Pay for a Novel Functional Food: The Case of Pomegranates

A preference and valuation mechanism that compared results of an experimental auction and nonhypothetical preference rankings was developed and used to elicit preferences for pomegranate products from a representative sample of shoppers in Texas. Familiarity with pomegranate products increased willingness-to-pay (WTP) for pomegranates, as did tasting and providing additional information on the health benefits of the products. Ready-to-eat and juice products were preferred to whole fruit products. Subjects did not indicate an increased WTP for Texas varieties over California Wonderful pomegranate based on auction bids but indicated a preference for one Texas variety in the nonhypothetical ranking procedure; thus, the auction results and nonhypothetical preference ranking procedures were divergent. Further, there were interaction effects of the information treatments with the product characteristics

Dynamics of Macroeconomic Shocks on Food Assistance Programs in the United States

Monthly national and state-level U.S. data for the period 1997-2012 associated with macroeconomic shocks and participation in food assistance programs were used to model dynamics using polynomial distributed lags and vector autoregression approaches. Contemporaneous causal flows of macroeconomic shocks and participation in food assistance programs were modeled using directed acyclic graphs. With a more accurate set of predictions associated with participation rates in food assistance programs based on macroeconomic drivers or shocks, policy makers will be in better position to assess program costs and to minimize errors in the budgetary process

A Nonhypothetical Ranking and Auction Mechanism for Novel Products

Preferences for pomegranates, including some novel pomegranate varieties, were evaluated using an experimental auction and nonhypothetical preference ranking mechanism. Additional information on the taste and health benefits of the products was provided to mimic the information-gathering process on novel products. Product familiarity, product information, and reference prices were key factors in explaining willingness to pay for the included novel products. Results from the auction and nonhypothetical preference ranking procedures were divergent. Furthermore, interactions were detected between information treatments and product characteristics

PRODUCT DIFFERENTIATION AND SEGREGATION IN AGRICULTURAL SYSTEMS: NON-GENETICALLY MODIFIED AND SPECIALTY CORN AND SOYBEAN CROPS IN IOWA

An important dimension of product differentiation and segregation for specialty crops is the added handling and transaction costs incurred. Some forms of business organization may realize lower costs of providing such services, and if specialty crop production is growing relative to commodity production, these two factors may have implications for industry structure. We use data from an Iowa grain handling survey to test hypotheses developed in the non-empirical transaction-costs literature with respect to organizational and financial governance of cooperatives and private and corporate firms. Preliminary results are discussed with respect to business organizations, added costs, investments, crops, and contracting