77 research outputs found

    Entering the Economic Models of Game Console Manufacturers

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    This paper deals with the video game console market. We are not interested here in portable consoles nor in PC games. Our work focuses on the role of core competencies in console wars, analyzing the way these competencies are activated within the firms' business models. The home console market also exhibits crossed network externalities, which requires console manufacturers the ability to conciliate the interests of both developers and gamers. From a strategic point of view, core competencies are closely related with market performance. Today, Sony's and Microsoft's business models are quite similar. However, Microsoft and Sony remain far behind Nintendo and its Wii, which suggests that core competencies do not discriminate on performance as much as the positioning choices made upstream when the strategy is crafted. The link between core competencies, economic model and strategy is at the heart of this study.video game console, business model, core competencies, two-sided market, platform.

    Community of Practice and Organizational Design

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    In this paper, we pointed out how the form and management of an organization shapes its levels of knowledge transfer and learning. We document the lessons from an ongoing knowledge management program within a major French banking company at its early beginnings. Basically, the purpose of this program is to understand how knowledge sharing and learning can be supported in professionallyoriented communities to reduce business process and improve organizational performance. Through this business case, we illustrated that promoting management initiatives without taking into account organizational structures is a nonsense. Corporate success in today’s economy comes from being able to acquire, codify, and transfer knowledge more effectively within the whole organization. From this point of view, organizational design is about enabling a group of people to combine, coordinate, and control resources and activities in order to produce value i.e. organizational knowledge. Too many knowledge initiatives undertaken today are disconnected from organizational design. As a result, many executives are unsure of how to translate the goal of becoming a “learning organization” into strategic course of action. Thus, creating the appropriate organizational design can enhance the organization ability to create and exploit knowledge

    Entering the black box of platform orchestration : a metaphoric co-evolutionary framework for platform-based ecosystems

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    International audienceSince the first empirical definition of business ecosystems (BEs), its central orchestration dynamic has been defined as co-evolutive. If the nature of the associated mechanisms is still debated, the co-evolutionary nature of inter-organizational innovation processes has been largely demonstrated. Platform-based ecosystems are characterized by a flexible and scalable architecture of cooperation designed to leverage collective intelligence. In such a context, platforms serve as a backbone for inter-organizational collaboration and facilitate interactions. But for a platform-based ecosystem to flourish inter-organizational coevolutionary processes have to be triggered. To better understand how platform-based ecosystems achieve such goal, an empirical and theoretical characterization of the associated co-evolutionary processes is of utmost importance. However, current analogical transpositions of co-evolutionary mechanisms from biology to strategic management are still disparate and partial. To leverage our understanding of co-evolutionary mechanisms involved in biological complex adaptive systems, the application of a metaphorical transposition is necessary. The metaphorical transposition of coevolutionary mechanisms in organizational sciences enables the distinction between several mechanisms: mimicry, co-adaptation, and 3 different forms of co-evolutive mutualisms. This distinction allows a better understanding of platforms coordination processes, thus opening the way for the empirical identification of specific generative mechanisms and their related triggering factors

    Étude de cas d'une grande banque française : analyse des savoir-faire métier dans le secteur bancaire

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    Etude de 2007, parue dans le recueil « Etudes de cas, Club gestion des connaissances » 2010. Etude du corpus de connaissance dans le métier des crédits

    Benveniste : sémantique sans sémiotique

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    En trois mots, dans son article de 1969, « Sémiologie de la langue », Benveniste invente un problème : l'art, dans le langage, dans le discontinu du signe, met la théorie du langage en crise, par le conflit qu'il expose entre les œuvres d'art particulières, qui sont toujours du sémantique sans sémiotique, et la langue qui est à la fois sémantique et sémiotique. c'est dans ce conflit même que travaille la poétique pour inventer une conceptualité du continu.In three words, in his 1969 essay on the « Semiology of Language », Benveniste works out a problem : art, in language, in the discontinuous of the sign, sets the theory of language into a crisis, through the conflict between the particular pieces of work, which are semantic without semiotics, and the language, which is both semantic and semiotic. It is in this very conflict that poetics has to work out concepts for the continuous

    Les techniques de référencement et de promotion d'un site Web

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    Currently, business-to-consumer (B to C) electronic commerce is growing at an unprecedented pace, and the web is becoming a real marketing and advertising support. The idea of B to C is to attract the attention of potential customers, and encourage them to spend time and money at the site. In this connection, the ability to conduct transactions or make purchases is a strategic asset and one of the major components of media company revenue streams. However, one of the biggest problems that hot web sites deal with is the "visibility" on the web. Successful web sites have developped a specific strategy for branding, promoting, and selling products and services. From this point of view, marking its web sites kwown is a real challenge for all companies involved in B to C. In this context, Webmarketing is an emerging concept. It involves a strategic approach to ensure the promotion of a merchant site. This concept is based on four elements : referencing, netlinking, electronic mailing, and adwertising. The discussion will focus on those ingredients in light of their impact on business activities, especially from the "visibility" point of view.Aujourd'hui, le commerce électronique business-to-consumer (B to C) est plein essor et le web est devenu un véritable outil de vente et de promotion. Le principe du "B to C" est d'inciter l'internaute à visiter des sites web marchands, et d'y effectuer des transactions. Cependant, si la capacité à développer des transactions commerciales est un facteur déterminant de développement, une entreprise ne peut tirer d'avantages de sa présence sur Internet que si son site est connu et visité par de nombreux internautes. Sortir de l'anonymat constitue donc un véritable défi pour les entreprises présentes sur le Web. C'est dans ce contexte qu'est né le Webmarketing. Ce concept relativement récent a pour objectif principal d'établir une stratégie visant à faire connaître une entreprise et son site web. Il s'articule autour de 4 éléments : le référencement, le netlinking, le mailing électronique, et la publicité. Nous expliquerons dans cet article ce que recouvrent ces éléments et leurs rôles dans la promotion d'un site commerciale

    Le rôle des web services en e-commerce

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    Les Amazon Web Services ou la naissance d'un écosystème d'affaires

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    International audienceAmazon.com a désormais deux visages : celui du E- Retailer que nous connaissons tous, et celui moins connu, d'Application Service Provider (ASP). L'activité d'ASP d'Amazon est récente et marque une nouvelle phase de développement de l'entreprise au cours de laquelle elle a constitué un véritable écosystème d'affaires composé de très nombreux partenaires. Lobjectif de cet article est d'analyser, à partir d'une étude de cas de la société (Isckia & Petit, 2005 ; Isckia, 2006), le développement de cet écosystème, en soulignant la contribution des Amazon Web Services (AWS) dans l'expansion de ce réseau de valeur. La 1ère partie de cet article sera l'occasion de présenter le concept d'écosystème d'affaires (Moore, 1993 ; Moore, 2006 ; Iansiti & Levien, 2004, Iansiti & Richards, 2006) et ses implications stratégiques. Dans la 2ème partie, nous présenterons succinctement la technologie des web services et nous mettrons en exergue leur rôle dans le développement de la plateforme et de l'écosystème d'Amazon. Nous conclurons cette communication en évoquant les enjeux liés au pilotage et à l'évolution de cet écosystème d'affaires et les futures pistes de recherches

    Le développement d'un écosystème d'affaires : le cas d'Amazon.com

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