Business Image and Strategies in Romanian Agritourism

Business image is a paramount when it comes to improve a company’s desirability as a borrower, client, customer, employer, supplier, etc. The most important strategies to build up business image are creating a website, creating straightforward, easy-to-understand pricing, designing the business image, doing a referral exchange, encouraging personal recommendations, listing creatively and widely, maintaining a customer database, maintaining good employee relations, making a marketing plan, making the business look good, naming and branding, and using the press. The paper presents the most important strategies illustrated by three Romanian agritourism guesthouses. &nbsp

Business image and strategies in Romanian agritourism

Business image is a paramount when it comes to improve a company’s desirability as a borrower, client, customer, employer, supplier, etc. The most important strategies to build up business image are creating a website, creating straightforward, easy-to-understand pricing, designing the business image, doing a referral exchange, encouraging personal recommendations, listing creatively and widely, maintaining a customer database, maintaining good employee relations, making a marketing plan, making the business look good, naming and branding, and using the press. The paper presents the most important strategies illustrated by three Romanian agritourism guesthouses

Humour in food advertising

Humour is known to help relational outcomes. In business, business sectors (product-based vs service-based) and humour styles (constructive vs offensive) play a defining role. This study aims to identify how humour impacts the selling of food products. This study is based on studies about humour effects in business, management, marketing, and psychology. Food advertisements are analysed in an attempt to identify the ways in which humour determines consumers to buy one food product or another. Constructive humour has positive effects on business performance and work relationship quality no matter the business sector. The only limitation of the research concerns the cultural context (only Romanian advertisements are analysed). This study allows strategic insights into how to use humour in an advertising context. To the best of the author’s knowledge, no previous Romanian study has until now examined the impact of humour on the selling of food products due to advertisements

Aspects regarding the role of investments and the business environment in economic development

The paper presents an analysis of investments as the safest prospect for economic growth. In Romania, investments are needed to recover the economic gaps as compared to the European Union countries, but also to reduce the differences between regions. Sustainable development of the country must solve the challenges of the transition from the industrial to the digital economy, of adapting and confronting climate change, of demographic change, to which the corrections of economic imbalances due to the consumption-based growth model must be added. Investments can be made by the business environment (large companies, consortia, multinationals) operating in Romania. Investments can also be made through projects that are funded from the European Union budget. Investment stimulates job-creating economic sectors that will generate economic growth. First of all, the investments must be financed by allocating funds through domestic possibilities, to which the attraction of foreign direct investments is added. An important role in this regard belongs to the legislative framework, which determines the removal of barriers for investment, but also to the attraction of Romania's economy which is different from one economic sector to another. In the article, the authors presented the main aspects of investments and aimed to highlight the effect of investments on the business environment