EUROPEAN CRISIS’ EFFECTS UPON THE ROMANIAN ECONOMY Ionela Gavrila-Paven, “1 Decembrie 1918 University†Alba Iulia

European Union is facing severe challenges from the financial crisis andthe deep recession. The recession of the global economy affected the commercial andfinancial relations between European economies and between Europe and the rest of theworld. European Commission has indicated how it intends to apply state aid rules tostate support schemes and individual assistance for financial institutions; has providedguidance on the treatment of asset relief and impaired assets; and has presentedproposals for establishing regulatory and supervisory standards for alternativeinvestment fund managers. In this condition European Union has two major challenges:one to continue its Agenda on the integration phenomenon, and the other to applymeasures to recover the crisis.financial crisis, recession, state aid rules, state support schemes, gross domesticproduct

ARRANGEMENTS IN FAVOR OF INCREASING THE ENTREPRENEURIAL CAPACITIES IN THE CENTRAL REGION

Local entrepreneurial potential remains an untapped resource in the economy of Romania,firstly because of the deficient access to information for the majority of the population, and secondly thefear of daring action and taking some risks. Therefore the European Union, through its structuralinstruments, wishes to contribute to the development and promotion of entrepreneurial potential in allMember States, hence the suggestive slogan of the fund: "Invest into people."One of the positive effects of economic crisis that has affected and continues to affect a great deal of the EUMember States' economies is that some have been "cleansed" of inefficient, nonproductive companies,because they could not survive this period, alternatively strengthening the companies that focus on laborproductivity growth, quality products and services, including maintaining a relationship based on trust withtheir primary customers. Thus, after this 'cleaning', due to the needs of today, a number of uncoveredactivity sectors remained and new ones have emerged.entrepreneurial potential, sustainable development, uncovered activity sectors.

NEW METHODOLOGIES AND TENDENCIES IN QUALITATIVE MARKETING RESEARCH

ABSTRACT : In this paper we will approach another qualitative marketing research type based ona new relation ââ¬â from laboratory to reality . In fact believe and do not research is an oldsaying stepped out of the marketing specialists’ vocabulary. The increased competition and thequick rhythm of the technologies’ evolution and together with them of the products and services areengines that are pushing and imposing a permanent adjustment of the offer to the higher exigenciesof the consumers. Romanian consumer entered later in the crazy race of the consumption society.He was, at the beginning, confronted with the diversity alternatives and he was surprised that hedid not have to wait like before. Such as accommodating with good is not very difficult, we, theRomanians, skip of stages and we adjusted to the new stile.qualitative marketing research, consumers, tendencies, competition

VALORIZING ENTREPRENEURIAL POTENTIAL OF THE CENTRALREGION - PARTNERSHIP BETWEEN UNIVERSITY AND BUSINESS ENVIRONMENT AS SUPPORTING ELEMENT OF THE ENTREPRENEURIAL CULTURE

The core of the economic growth is the nation entrepreneurial potential and itsforce of creation and qualities. The enthusiasm and imagination of the entrepreneurs that arecapable of accomplishing their dreams is the key element that leads a business to successbecoming in this way model of success for the future generations. Building the reliance between desire and reality, beginner entrepreneurs have to relyon solid basis such as business plan well elaborated, good practices and IT instruments. Onceestablished and adopted these elements, entrepreneurs and managers can apply their ownabilities in increasing a business and lead it towards success. So, leader entrepreneurs build success companies that are generating economicchanges and create working places but they are contributing to the improvement of theircommunities. Dynamic, flexibility, innovation spirit, orientation capacity towards the clientsneed or the quick reaction in market adaption represents the definitely characteristics of thesecompanies. Although the small and medium enterprises sector is one of the most affected by theeffects of the economic crisis, present situation can be considered as an opportunity for smalland medium companies in identifying and quick response to the market changes in findingflexible and innovative ways of developing activities.entrepreneurial potential, partnership, entrepreneurial culture

INVOLVEMENT WITHIN THE SUSTAINABLE DEVELOPMENT – STRATEGIC OBJECTIVE FOR BANKS FROM ROMANIA

Nowadays, an important aspect for the global economic development with implications also in the economy of Romania is represented by the providing of balance between the economical growth and the natural environment in sense of its protection and who are the main players to assume this responsibility. In this article, we have developed the importance of assuming responsibility within the implementation of this concept “sustainable development” by the banks from Romania, with all that this involves: costs, but also advantages.decision, environmental protection, information, investments, resources, sustainable development.

IMPROVING COLLABORATION BETWEEN UNIVERSITIES AND INDUSTRY, A MAJOR CHALLENGE FOR ROMANIA

The new economic and technological trajectories, derived from knowledge economy, added new functions („ Third mission”) to those universities have had for a long time and have called them to interact with industry, for reviving and multiplying their creative and innovation forces, for a better addressing to economic and social challenges, and, also, for multiplying their support from business sector. Consequently, different type of direct and indirect, personal and non-personal interactions between universities and business, for reciprocal and mutual benefit, has been set up. The university-industry collaboration is, also, an important element of the strategies and policies at the national and EU levels, contributing to the strengthening of European Research Area and also, to accomplishment of Europe 2020 Strategy goals. Romania has a relative small experience in this area, despite in different strategies have been inserted objectives of increasing intensity of relations between universities and industry. Considering the literature review focused on theoretical and methodological issues and the best European practices, present paper aims to offer a picture of university-industry relations in Romania, the drivers and barriers of their future developing, as well as to depict the main challenges faced to Romanian innovation system in order to accomplish the requirements of EU convergence in research and development

WHY WOULD YOUNG STUDENTS CHOOSE ENTREPRENEURSHIP?

The entrepreneurship is widely considered as a solution for economic problems. The number of young people who start a new business is in increasing. The students’ motivation for choosing entrepreneurship is the research purpose of this paper. A survey developed in Alba Iulia, on a number of 100 students’ points out the relevant motivation why young people choose entrepreneurial alternative. The results showed that most of the actual students would choose to be entrepreneurs because they want to improve their life standards, to explore new business opportunities and to have a social status. In conclusion, the teachers, the governmental authorities and all the others interested in stimulating the entrepreneurial motivation should their words and actions affect potential entrepreneurs’ perceptions of entrepreneurial feasibility and net desirability

INTEGRATION PHENOMENON – ECONOMIC TRANSFORMATION FOR THE MEMBER STATES’ ECONOMIES

Basis of the economical integration were set through the Treaty from Rome,closed in 1957. The realization of the economical and monetary union asked by theeconomical integration, are the most important success of the European project. For therealization of the economical integration were necessary an entire series of political economymeasures, of the transformations of the economical, socials and institutional structures whichexist at the moment.The economies generated by the production on large series: is the result of a biggerefficiency, based on an optimal dimension of the enterprise, which permits medium costssmaller and, through this, the possibility of increasing the competition on the internationalmarket. The scale economies are possible in some economical branches only when theproduction is realized in units with large dimensions and of large series, sustained, in thesane time, by a great technological advantage. On the other hand, only the biggestenterprises, which generate the scale economies, could be marked out on the national andinternational markets.One of the anti-arguments, which can be said, is the fact that by the scale economies obtainedin the integration areas benefits, at least in the initial phases, the large transnationalenterprises. For the European Union, these enterprises are north-Americans or Japanese,which take advantage of the large dimensions of the integrated market. To eliminate thisinconveniences it must exists a monetary union, with the same juridical cadre and a unitedvalues market, with a total mobility of the funds. The funds will be directed towards thosefinancial centers in which the settlements are favorable to the investors, the costs of the risksmanagement are reduced at minimum, the costs with assuring and reassuring polices are, aswell, very reduced for the investors, so they can enjoy the financial comfort and prosperity.European Union, globalization, integration phenomenon, economic transformations