Linguistic Landscape of Religious Signboards in Ado Ekiti, Nigeria: Culture, Identity and Globalisation

This paper focuses on the linguistic landscape (LL) of religious signboards in select areas of Ado Ekiti, Nigeria with a view of establishing the relationship between the languages used on these signboards and the implication for identity, globalisation and culture. Fifty-three LL items were photographed for the study. The areas selected were based on activity level and the number of religious signboards they featured. The data were analysed both quantitatively and qualitatively. The findings revealed the dominance and the pervasiveness of the English language over and across the other languages in the public space. The use of Yoruba texts across the items revealed religio-cultural and loyalist reasons while the use of Arabic confirmed the inherent attachment of the language to Islamic religion, and fostered a religion-based collective identity between the sign writer and the sign reader