Mean responses following moral versus pragmatic evaluations in Experiment 1.

<p>Means are provided for raw reaction times (RT; in milliseconds) and extremity of responses for each block. Excludes all trials with reaction times >10,000 ms. Overall scores may not reflect mean Block scores due to rounding errors and missing trials. Pooled standard errors in parentheses.</p

The mean pragmatic and moral ratings (with standard errors) for each action in Experiment 1.

<p>The actions have been rank ordered on the Y-axis from the highest (left) to lowest (right) mean rating. The X-axis reflects the rating scale (range 1–7). Pragmatic ratings are relatively linear whereas moral ratings are curvilinear, reflecting differences in extremity.</p

Mean responses following moral versus pragmatic evaluations in Experiment 2.

<p>Means are provided for raw reaction times (RT; in milliseconds) and extremity of responses for each block. Excludes all trials with reaction times >10,000 ms. Overall scores may not reflect mean Block scores due to rounding errors and missing trials. Pooled standard errors in parentheses.</p

Mean responses following moral versus pragmatic and moral versus hedonic evaluations in Experiment 3.

<p>Means are provided for raw reaction times (RT; in milliseconds) and extremity of responses for each block. Excludes all trials with reaction times >10,000 ms. Overall scores may not reflect mean Block scores due to rounding errors and missing trials. Pooled standard errors in parentheses.</p

A visual representation of the moral and pragmatic evaluation trials presented in Experiment 1.

<p>On each trial, a fixation cross appeared for 1,000 ms before participants made a moral or pragmatic evaluation followed by a universality judgment. We recorded reaction times on the moral/pragmatic evaluation and university judgment. The trials were presented in four blocks. In each block, participants made moral and universality evaluations for 13 actions before switching to pragmatic and universality evaluations for 13 different actions.</p