“Unmatter,” as a new form of matter, and its related “un-particle,” “un-atom,” “un-molecule”

Unmatter is formed by matter and antimatter that bind together. The building blocks (most elementary particles known today) are 6 quarks and 6 leptons; their 12 antiparticles also exist. Then unmatter will be formed by at least a building block and at least an antibuilding block which can bind together

How to Cope with Resistance to Persuasion?

The main goal of this study is to develop a conceptual framework meant (a) to present the essential traits of persuasion, (b) to explain resistance to persuasion (mainly when the persuader tries to shape, reinforce, or change an attitudinal response), and (c) to provide a feasible strategy to overcome the coping behaviors associated with resistance to persuasion. Defined as the communication process in which “someone makes other people believe or decide to do something, especially by giving them reasons why they should do it, or asking them many times to do it”, persuasion ensures a noncoercive social control by shaping, reinforcing, or changing target audience’s cognitions, feelings, attitudes, beliefs, and behaviors. Persuasion involves volitional behaviors (that are inextricably intertwined with spontaneous, impulsive, mindless, or compulsive behaviors) and a significant cognitive load. Even if persuasion does not elicit negative feelings like various shortcuts to compliance (coercion, bribery, deception, manipulation of the dominant instincts, etc.), it generates ipso facto resistance to persuasion. Public relations specialists and other communication professionals can reduce or cope with resistance to persuasion by creating a low-pressure persuasion context, using evidential reasons, and following evidential rules

ANALYSIS OF PROFITABILITY RATES IN BANK CREDITING

ABSTRACT. This paper aims to analyze rates of return for the diagnosis of an economicentity aiming to be credited. The methodology used consists in reporting some impact on workor certain balance sheets. The main results of research lead to the conclusion that on the onehand, rates of return analysis should be correlated with other indicators of economic activityat the trader level in order to reflect a more complete picture of the activity, and on the otherhand, that the role of profit should not be fetishized.economic profitability, financial profitability, commercial profitability, real return onequity

NEW FRONTIERS IN CREDIT RISK ANALYSIS

The emergence of credit risks in recent years has burned the world economy leading to the onset of one of the toughest global economic crisis. Superficiality and incompetence demonstrated by the banking system in credit risk analysis has seen the highest peaks. Banks had as main objective winning new markets at any cost and risk management and banking marketing have known the most serious contradiction. On the one hand, sales of banking products at any price, on the other hand mitigation of banking risks. The paper aims to demonstrate that a new approach is needed in credit risk analysis.credit risk, risk management, banking marketing, financial risk, performance indicators

CONSIDERATIONS CONCERNING THE REORGANIZATION OF A UNIVERSITY: LUCIAN BLAGA UNIVERSITY OF SIBIU

The world is in crisis. The academic system, its core, too. It has to reorganise, to reform itself. Several steps were taken by developed countries but also the emerging ones or the new comers. In Romania, a new Education Low has settled a deep reform for universities. Observing the academic autonomy, each university has to find its new way according to the principles of the Education Low. Our case study refers on a middle seize university of regional vocation. The paper investigate the main factors to be considered on general context, national context and the university’s one in the process of reforming and restructuring the university.academic reform, universities’ ranking, reorganization of universities

LIBERALIZAREA TRANSPORTULUI PE CALEA FERATA IN UNIUNEA EUROPEANA

The International Economic Community, represented by the International Chamber of Commerce, has emphasized the increasing role of the transport sector in trade in economic development. Globalization and growth of international trade has determined the modification of consumer exigencies, that is, the clients wants their merchandise shipped in time, without delays. The International Chamber of Commerce takes the credit for the re-launch of the liberalization process in the EU, by starting its project “Railway Package” back in 2000. This project is the first phase on directing the railways toward a more market driven attitude. The International Chamber of Commerce makes an appeal to all Member States to enforce the European policy concerning the liberalization of transports. The increasing competition in the railway transport of goods will represent a guarantee for a better quality of services, for an expanding of demand leading to new investments. In a competitive market, the railway can play an essential role, acting as a connector in the chain of inter-network transport system, contributing to the economic development.railway transportation, network of transport

THE UNINTENDED PERVERTED EFFECTS OF THE RANKING OF UNIVERSITIES WITHIN THE POLITICAL ENVIRONMENTS WITHIN COUNTRIES IN TRANSITION. CASE STUDY: ROMANIA

Ranking has arrived to be compulsory for all countries as a tool to compete in the global world. The ranking’s rules are settled by some couples of global rankers. When their practices are implemented into national environments, mainly in countries under transition, some perverted effects might appear. The paper focuses on effects on politic environments and their follow up on academic communities, students and parents, and civil society as an effect of mass media involvement. The theoretical issues are illustrated by the outcomes in Romania particularly as a consequence of the application of the Educational Law since January 2011.academic reform in Romania, universities’ ranking, reorganization of universities