Drama and Communication in Television Advertising: A Study of MTN's"Sunrise" and Indomie Noodle's "Make the World a Better Place"

The paper examines audience perception of the effectiveness of drama in television advertisements/commercials and how this aids audience recall, retention and its impact on patronage. From the results, 78.5% of the respondents agree that "Sunrise" actually communicates MTN's message of love while 87.5% of the respondents said that Indomie Noodle's message of sharing was well understood. Despite these positive responses, 75% of the respondents state that "Sunrise " did not endear them to MTN products while 68% said that the "Make the World a Better Place" did not also influence them to buy Indomie noodles. These responses contradict the position of MTN and Indomie firms' position that more profits accrued to them during the period of running both adverts (commercials)

Reportage of Maternal Mortality in Selected Nigeria Newspapers

This study evaluates the reportage of "Maternal Mortality " in Nigerian newspapers within the year 2009. The major f ocus of this study is to assess the role of the Nigerian press in creating awareness of and/or enlightening the Nigerian public on the subject matter. Content analysis was the study design employed for objective, systematic, and quantitative description of the manifest content of the print media in this study. A total of 47 reports on maternal health issues were harvested from three newspapers~ The Guardian, The Punch and Nigerian Tribune- chosen for the study. Data in this study were presented in tables and percentages were used for analysis. The units of analysis for the study comprised editorials, features, opinions, news, pictures, illustrations, advertorials and interviews. Most of the reports on maternal mortality in the selected Nigerian newspapers, within the study period, had a favourable coverage but were not projected in forms i.e. editorials and interviews that would enhance the salience of the subject matter- maternal mortality

Media Preference of Nigerian Undergraduates for the Promotion of Quality Moral Education

Nigeria's projection as a morally depraved economy on national and international borders is no longer news. There would be no debate on the presence or absence of corruption in various societies if each society had no set of moral to uphold. ...

Reportage of Global Economic-Meltdown issues in Selected Nigerian Newspapers.

The media has been described by Marshall A1cLuhan as "extensions of man" meaning that the media is capable of extending the ability of individuals to communicate, to speak to distant relations, to hear messages. and to view images made available on~v with the media. They also facilitate various effects- shortterm, intermediate-term, and long-term effects- on audiences. The short-term objectives include the exposure of audiences to global economic meltdown issues, the creation of knowledge and awareness, etc. The aforementioned plus attitude and behaviour changes as well as social norm perceptions fall under intermediateterm objectives. All of the tasks above including the concentrated restructuring of perceived social norms and maintenance of behaviour change are incorporated into long-term objectives. Journalists can only report financial crisis issues ji-om an informed perspective when there is a connection between them and financial institutions/establishments. where complex meltdown issues are broken down. Nigerians, in the absence of qccurate theoretical framings resulting from insufficient economic research by the print media, may have their understanding/knowledge of economic issues constrained (and thereby distorted). It has become a necessity to study financial reports in the media critically because of the double-edged Sl'vordform the media take, disseminating both harmless and harmful messages. This paper highlights the reportage ofglobal economic meltdown issues in selected Nigerian newspapers. Global economic meltdown issues were 16.8% (i.e. 162) of the 967 news items analyzed in the Guardian while they were 22.1% (i.e. 274) of the 1242 news items analyzed in the Punch. Global economic meltdown issues were least reported as at May (9. 9%) and June (6. 9%) in the Guardian and the Punch respectively whereas both newspapers had the highest coverage of financial crisis issues in Janumy (22.2%) and March (24 .5%) respective. i'vfost of the reports in the Guardian came from unidentified source

Public Perception of the Cultural Relevance of BBA 11 Reality TV Show: A Study of Covenant University Staff and Students

This study set out to investigate the public perception of the cultural relevance of BBA II reality TV show amongst Covenant University staff and students. A sample size of 300 respondents was chosen for the study. Majority of the respondents, which amount to 105 (50. 7%), also perceived BBA II as a contradiction of Nigerian moral values in particular and those of Africa in general. Asides respondents that were not sure of the opinions to give, majority of the respondents represented by 91 (44%) believe the Nigerian should be discouraged from transmitting such a programme unlike the 3 5 (I 6. 9%) that believe the media should be encouraged to transmit such reality TV shows. The study recommended that the National Broadcasting Commission (NBC) be more alert towards checking the activities of the Nigerian media especially the broadcast media so that the media does not fail to recognize and preserve such cultural values

A comparative analysis of Channels TV and CNN's coverage of World News

This study did an analysis of the Western and Third world coverage of World News using the broadcast stations (CNN and Channels TV) as case study. In other words, the study sought to examine if the Western and Third World nations are still guilty of imbalance, bias and distortion in their treatment of news. The findings showed that both the North and South nations are guilty of bias and imbalance in their coverage of World News and that each nation seeks to promote their interest rather than a true world interest or the interest of their counterpart nations. The study further revealed that the Third World media still depend heavily on Western media sources for its news albeit their standpoint on the News Flow debate. About 50% of the entire World News stories on Channels TV were sourced 'outside', while about 40% were unidentified. Only 10% were from the in-house personnel. It was also observed that about 55 and 67% of World News coverage by Channels TV and CNN, respectively, were focused on 'bad news'; an age-long controversy that has bedeviled news coverage globally. In view of the foregoing, it has been recommended that there is need for the acceptance of 'imbalance' as a major feature of all media systems as well as a re-evaluation of the standards and values of news evaluation. The rapid industrialization of Third World economies will also go a long way to stop the one-way traffic in international communication which is what encourages media dependence

A Comparative Analysis of Movie Preference among Undergraduates of Christian and Secular Universities

Movie has become an integral part of the entertainment industry and a powerful medium of communication in the 21st century. Movie generally is not the exclusive preserve of a particular segment of people in the society. Everyone- young and old- watch movies. This study is an attempt to determine if university setting - whether secular or Christian - actually influences the choice of movies among undergraduates. It revealed 48% of CU students as against 46% of OOU students agreed to the fact that their university influences their choice of movies. Also, this study revealed that 82.7% ofCU respondents and 50% of OOU respondents prefer westem movies to locally made movies. The implication of this is that our youths are daily bombarded with alien values they know nothing about and which are capable of eroding our rich indigenous cultural values