The Relationship Between Transformational Leadership and Public Sector Employees Job Satisfaction During COVID-19

Purpose: The study intends to assess the effect of transformational leadership on the job satisfaction of government employees in Jordan in order to further investigate this phenomenon.   Theoretical framework: Worldwide public sector companies were facing numerous operational difficulties as a result of the Corona pandemic. Among the most important steps implemented to prevent viral spread are lockdowns and social seclusion. However, strategic management and leadership can support overcoming existing difficulties.   Design/methodology/approach: Using an acceptable sample technique, the researchers chose the respondents from among human resource staffers working for public sector organizations. Additionally, regression analysis supported the suggested association between the study variables.   Findings: The findings showed a significant positive association between transformative leadership and employees' happiness with their jobs in human resources.   Research, Practical & Social implications: It has been discovered that, despite the COVID-19 epidemic, transformational leaders support their teams' productivity, which raises commitment to the organization and employee job satisfaction.   Originality/value: Regarding the function of transformative leaders, participants also expressed satisfaction and confidence. The researchers advised undertaking additional research to emphasize the importance of leadership in strategically implementing administrative procedures amid global crises at all levels

The Impact of Electronic Sales Channels on Customers Response of Convenience Products Outlets Stores

Purpose: The current study sought to determine the effect of electronic sales channels on customer response to appropriate product outlet stores.   Theoretical framework: With the development of modern means of communication and technologies that have proven effective and efficient, the online shopping system has evolved to be an important resource in the field of electronic commerce. Therefore, in recent times, the issue of customer response has become a sensitive issue for companies, especially in light of the intense competition in the business environment.   Design/methodology/approach: The study used the descriptive analytical approach, and the administrative survey was designed to access the data. The study population consisted of (10) major electronic sales outlets located in the city of Irbid, and a random sample of a total of (400) respondents was used. To analyze the data, this study used modern systems, which is the statistical program (SPSS).   Findings: The results of the study indicate the positive impact of electronic sales channels on customer response.   Research, Practical & Social implications: The study recommended the need, and most importantly, to recommend the adoption of a diversity strategy in e-mail so that companies can access more widespread applications, which increases the interest of the customer and thus is reflected in his purchase decision.   Originality/value: Despite the scientific contribution that was evident in this study, we still need more future studies related to electronic sales channels about customer response in other dimensions such as purchasing decisions, sales and marketing performance, customer trust, and customer intention in different commercial and marketing environments

The Impact of Outsourcing Model on Supply Chain Efficiency and Performance in Smes: A Case of the Hospitality Industry

Purpose: The study's main goal was to determine the impact of outsourcing models on supply chain efficiency and SMEs' performance in the hospitality industry. The qualitative research design was used to achieve the objectives.   Theoretical framework: Outsourcing model is one of the key business trends experienced in the contemporary business sector. Outsourcing is an organizational operational approach in which a corporation hires a third party to perform planned or ongoing obligations. Whatever the case may be, it entails the transfer of people and assets from one business to another. The approach is concerned with establishing answers to the whys and how’s of the research question.   Design/methodology/approach: Secondary data was entirely used to assess the research questions. Articles were obtained from the selected databases comprising Google Scholar, Science Direct, Scribed, Scopus, JSTOR, and DOAJ using the keywords. The PRISMA framework was used to appraise the articles and only 13 met the critical. Data was synthesized and analysed using the thematic approach.   Findings: Outsourcing models have contributed significantly in enhancing the efficiency of the supply chain. Additionally, SME’s have portrayed improved performance after adopting the outsourcing models. This is closely associated and reflected by complimenting resources and capabilities, access to better and qualified personnel, high quality products and services, competitive prices and cost reduction.   Research, Practical & Social implications: The incorporation of outsourcing models in hospitality industry is a mandatory exercise in the contemporary business sector Nevertheless, the strategy is instrumental in enhancing supply chain efficiency and improving the entire performance. In addition, outsourcing models are key trends in hospitality industry thus all the market should incorporate the conforming strategies to avoid stiff completion.   Originality/value: The findings suggest several consequences forth fields of Outsourcing Model on Supply Chain Efficiency and Performance in SMES.   Although outsourcing models are associated with multiple benefits, the implementation should be guided by expert depending on the model. Also, a link should be established between the research objectives, outsourcing model and strategic management