17 research outputs found
Conjoint Model with Artificial and Real Stimuli: A Comparative Assessment of Within and Cross-Domain Generalizability and Choice Prediction
The effects of extrinsic cues and product involvement toward willingness to buy non-deceptive counterfeit branded products: The case study of Indonesian consumers
The current study investigates Indonesian consumersâ willingness to buy counterfeit products. Two predictors have been utilised in this regard are product involvement and extrinsic cues (brand, store, and price). The sample of the study is postgraduate students in the field of business and management. The research found that hypothesis 1 has been clarified as being different by product, depending upon whether the category is categorised HPI (High Product Involvement) or LPI (Low Product Involvement). Other findings, the study confirmed that single direct effects of brand and retailersâ reputation significantly influenced consumersâ responses about willingness to buy a counterfeit product, no matter the product category. However, the discounted price did not significantly influence the willingness to buy a counterfeit branded product no matter their product category. Thus, consumersâ responses to hypothesis 2 and hypothesis 3 were fully supported, but not fully supported for hypothesis 4
Maximizing the Efficiency of Greenhouse Gas Related Consumer Policy
Green positioning, GHG emission, Marginal abatement costs, Marginal social costs, Consumer policy profile,