UNESCO LABEL – PROMOTER A CULTURAL TOURISM DEVELOPMENT

The uniqueness and importance of World Heritage is universally recognized throughout the world and this is causing the transformation of areas of heritage elements holding the top tourist destinations. It is essential to learn not only how to bring out the best of these elements of heritage, but also how to manage this new status could not be sensitive. The paper aims to show the relationship between culture and tourism, to highlight its role as a promoter of UNESCO World Cultural identity and analyze the importance of UNESCO criterion in developing and promoting cultural tourism

The importance planning of public relations in tourist organizations’ communication

Accomplishing efficient communication on tourist markets means efficiently developing and operating a communication system, that is designing and implementing an adequate structure of communication activities. Tourist organizations must have a communication strategy according to communication activities’ target, global objectives pursued, communication targets aimed, communication media used and contents of transmitted messages and, last but not least, resources allocated to implement communicational procedures. In order to attract consumers on a highly competitive market, there are several management-marketing instruments of which some are public relations whose role is to create a positive image of a tourist organization and, implicitly, of its products and services.communication of tourism, public-relations, planning PR

INFORMATION DOCUMENTS – PRIMORDIAL INSTRUMENTS IN TOURIST COMMUNICATION

Tourist information proved to have an important influence on the choice of holiday destinations. An important category of promotional means used tourism as a source of information is a tourist information documents in which graphical advertising has a great importance. In a harmonious combination between an informative text and a picture suggestive of its different forms (flyers, brochures, catalogs, guides and tourist maps, posters and billboards, advertisements in the press) visualize products of interest. This article highlights the importance of tourism information documents on the selection of destination, the requirements and recommendations for their design and the need arrangement advertisement to increase its impact on potential tourists. Tour operators in cooperation with advertising agency, choosing one means of communication and advertising medium itself, according to market research conducted, the production capacity or area of interest to prepare an advertising campaign, the level of tariffs and the type of benefits offered, the type of tourism product offered and the target market segment targeted.promotion, print advertising, advertisement, photo

INFORMATION DOCUMENTS – PRIMORDIAL INSTRUMENTS IN TOURIST COMMUNICATION

Tourist information proved to have an important influence on the choice of holiday destinations. An important category of promotional means used tourism as a source of information is a tourist information documents in which graphical advertising has a great importance. In a harmonious combination between an informative text and a picture suggestive of its different forms (flyers, brochures, catalogs, guides and tourist maps, posters and billboards, advertisements in the press) visualize products of interest. This article highlights the importance of tourism information documents on the selection of destination, the requirements and recommendations for their design and the need arrangement advertisement to increase its impact on potential tourists. Tour operators in cooperation with advertising agency, choosing one means of communication and advertising medium itself, according to market research conducted, the production capacity or area of interest to prepare an advertising campaign, the level of tariffs and the type of benefits offered, the type of tourism product offered and the target market segment targeted

Harmonized definition of occupational burnout : A systematic review, semantic analysis, and Delphi consensus in 29 countries

Funding Information: This study was supported by the University of Lausanne and European Cooperation in Science and Technology, Action CA 16216 "Network on the Coordination and Harmonisation of European Occupational Cohorts” (OMEGA-NET). Publisher Copyright: © 2021, Nordic Association of Occupational Safety and Health. All rights reserved.Objective A consensual definition of occupational burnout is currently lacking. We aimed to harmonize the definition of occupational burnout as a health outcome in medical research and reach a consensus on this definition within the Network on the Coordination and Harmonisation of European Occupational Cohorts (OMEGA-NET). Methods First, we performed a systematic review in MEDLINE, PsycINFO and Embase (January 1990 to August 2018) and a semantic analysis of the available definitions. We used the definitions of burnout and burnout-related concepts from the Systematized Nomenclature of Medicine Clinical Terms (SNOMED-CT) to formulate a consistent harmonized definition of the concept. Second, we sought to obtain the Delphi consensus on the proposed definition. Results We identified 88 unique definitions of burnout and assigned each of them to 1 of the 11 original definitions. The semantic analysis yielded a first proposal, further reformulated according to SNOMED-CT and the panelists` comments as follows: "In a worker, occupational burnout or occupational physical AND emotional exhaustion state is an exhaustion due to prolonged exposure to work-related problems". A panel of 50 experts (researchers and healthcare professionals with an interest for occupational burnout) reached consensus on this proposal at the second round of the Delphi, with 82% of experts agreeing on it. Conclusion This study resulted in a harmonized definition of occupational burnout approved by experts from 29 countries within OMEGA-NET. Future research should address the reproducibility of the Delphi consensus in a larger panel of experts, representing more countries, and examine the practicability of the definition.Peer reviewe

CUSTOMER LOYALTY - THE GUARANTEED SUCCESS OF AN ORGANIZATION ON THE MARKET

Managing customer value by offering qualitative services is considered a critical component of the marketing strategies. Customer value ensures the loyalty buiding. Orientation towards the customer, keeping in contact with customers, and a commitment to live up to customer expectations are the new rules of strategic management of customer relationships. Consumers have become more willing than ever to pick the sides of those organizations perceived as offering quality. The satisfaction and loyalty of customers, ensured by high quality products and services that offer value for money, are essential for long-term survival, let alone the longterm success. This article aims to address the importance of relationship marketing in ensuring the loyalty of clients, the types of loyalty, the need for an organized database of customers as well as means to ensure customer loyalty

COORDINATES OF THE DEVELOPMENT OF TOURISM IN URBAN AREA

Internationally, urban tourism began to develop gradually from the '80s, nowadays being a distinct form of tourism whose importance is increasing. Thus, there were concerns about specific facilities for different categories of visitors and their harmonization with the demands of caring for the smooth functioning of urban settlements. By adding tourism to the local economy inventory activities of an urban area, it can be considered a catalyst and a reviving factor for strengthening urban cities especially because it represents an important source of income and it is responsible for creating thousands of jobs. Given the need to adapt to the demands of tourists, this paper attempts to clarify some issues related to content, characteristics and influencing factors of urban tourism, but also the adoption of policies for exploitation through tourism of the specific elements of urban space and urban tourism prospects

CULTURAL – FOLKLORE EVENTS – PROMOTERS OF THE CULTURAL TOURISM

In an era of overcalling output and of removing state borders, it is very important to know and to be able to identify ourselves. Cultural folklore holidays/festivals represent one of the most extensive and complex elements of the immaterial popular culture, acting as an icon because they integrate social, ethic, aesthetic, cultural values specific to a nation. Most tourists have looked for and will continue to look for this icon and to discover it during their holidays and journeys, wishing to know, to explore and to experiment other peoples’ culture and way of living

Relational Marketing – the Prerequisite to Implement Tourist Companies’ Marketing Strategies

By means of enterprisers’ complex efforts to be oriented towards and take permanent steps to customers’ benefits, relational marketing actually and essentially argues rendering customers loyal by the persuasive qualities of the products supplied, the conditions they are offered in, and a more favourable quality-price ratio than the competitors’.Within relational marketing, marketing managers must set up and implement efficient strategies and programmes in order to attract and keep their customers. In case of losing their customers, it is necessary they explore the causes and try to emotionally or rationally regain them, especially if customers’ strategic value is high to suppliers. The balance between attracting new customers and keeping the current ones has a dynamic feature proved by the change in priorities of the two main concerns during enterprisers’ and products’ progress on the market.The business environment where enterprisers in the Romanian tourism develop their activities is complex and continuously changing. This imposes an increase in the concerns of tourism managers that should take account of the motivations and demands of current and potential tourists, which would be the best way to attract customers and make them loyal

CULTURAL – FOLKLORE EVENTS – PROMOTERS OF THE CULTURAL TOURISM

In an era of overcalling output and of removing state borders, it is very important to know and to be able to identify ourselves. Cultural folklore holidays/festivals represent one of the most extensive and complex elements of the immaterial popular culture, acting as an icon because they integrate social, ethic, aesthetic, cultural values specific to a nation. Most tourists have looked for and will continue to look for this icon and to discover it during their holidays and journeys, wishing to know, to explore and to experiment other peoples' culture and way of living.culture, cultural tourism, cultural-folklore events, impact, promotion.