Identification of Critical Factors in Large Crisis Decision Making Processes using Computational Tools: The case of ATHENA

Crises are a constant element of modern day life. Earthquakes, floods, terrorist acts are major examples of crises that occur in different areas under different frequencies. Crisis situations are always dynamic and they are characterised by unpredictable consequences that societies cannot always handle. The dynamics of crisis situations are such that societies have to re-evaluate and re-design their policies. This paper aims to present a Social Media-based system that coordinates the responses of the authorities in a large crisis. The paper performs extensive review of literature in order to identify decision making approaches in crisis situations and the different factors that affect these approaches. It also presents the ATHENA Crisis Management system which is based on a platform that makes combined use of data mining algorithms for the purpose of analysing large amounts of data received through the Social Media during and after a large crisis. A number of conclusions are drawn on the identification of different types of factors that impact large crisis decision making

Social and Strategic Partnership in Marketing Contexts: The Case Study of Help2kids

Social and strategic marketing seeks to develop systematic marketing concepts with several approaches to influence behaviours that benefit individuals and society for the greater social good. Social marketing practice is guided by ethical issues. It seeks to integrate approach, best practice, theory, audience, and partnership insight to inform the delivery of competition-sensitive and segmented social change programmes that are effective, efficient, equitable, and sustainable. This case study concerns help2kids as a young and dynamic non-profit organization operating in Africa. The case study consists of reflection and discussion of the several practices, marketing strategies, social entrepreneurship topics, and multiple projects inherent to help2kids. Help2kids strives to allow children the pursuit of a better and more sustainable future. The authors intend to present different social marketing campaigns to promote behavioural change for the benefit of society and the strategies that have been followed to achieve the desired idea or behaviour