Understanding Social Norms, Enjoyment, and the Moderating Effect of Gender on E-Commerce Adoption

Understanding e-commerce system adoption is an important topic for e-commerce designers and electronic customer relationship managers. Even though there are a lot of research endeavors to explain e-commerce adoption, one of the main questions to be answered is regarding the normative and affective factors based on the theory of reasoned action and the selfdetermination theory. In this paper, the relationships among the social norms, perceived enjoyment, and their relationships to intention to adopt e-commerce system are tested (n = 322). Furthermore, the moderating effects of gender are tested based on the socio-linguistic literature. As expected, the influence of social norms is stronger in the female group while the influence of enjoyment is stronger in the male group. Interestingly, a female is more influenced by her friends while a male is more influenced by his family and media. Theoretical and practical implications of these findings are discussed in the paper

Towards the Development of an Integrative Framework for Technology Mediated Learning

As mandatory involvement requirements may not intrinsically motivate learners to achieve high quality learning, social factors under affective commitment are especially important determinants of TML success. This paper investigates an individual’s social and self identities as important determinants in developing affective commitment (identification) and intrinsic motivation (perceived enjoyment) to share knowledge by email in the TML environment. Furthermore, given the recent emphasis on gender in system adoption and socio-linguistic literature, this study investigates gender as a moderating variable in the proposed model. The integrative framework of e-learning in this study will help us understand the antecedents of effective knowledge sharing intervention in the TML environment, based on the integrated model of social identity theory, social influence theory, self determination theory, and socio-linguistic literature. Furthermore, IS practitioners will be able to understand the different roles of identity and gender in developing and designing TML and KM systems

Investigating the Factors for Adopting Enterprise Systems: A Cross-Cultural Study

Enterprise systems are gaining interests from both practitioners and researchers because of their potential linkages to organizational and individual user’s productivity. However, there are few papers that investigate enterprise systems management and implementation issues based on the end users’ perspective with the cross-cultural mechanisms, although currently the enterprise systems involves end-users with the different cultural backgrounds. Thus, this research-in-progress paper applies enterprise systems adoption issue to the cross-cultural end user perspectives based on the innovation diffusion theory, self-determinant theory, and Hofstede’s cultural dimensions

An Empirical Investigation of Normative, Affective, and Gender Influence on E-Commerce Systems Adoption

Electronic commerce (e-commerce) systems adoption factors and the moderating effects of gender are important topics for ecommerce designers and human-computer interaction researchers. Even though there are a lot of research endeavors to explain e-commerce systems adoption, one of the main questions to be answered is regarding the normative and affective factors based on the theory of reasoned action and the self-determination theory. In this paper, the relationships among the social norms, perceived enjoyment, and their relationships to intention to adopt e-commerce system are tested (n = 322). Furthermore, the moderating effects of gender are tested based on the socio-linguistic literature. As expected, the influence of social norms is stronger in the female group while the influence of enjoyment is stronger in the male group. Theoretical and practical implications of these findings are discussed in the paper

The Impact of Culture on the Enterprise Systems Adoption in Japan and the U.S.

Although enterprise systems are gaining interests from both practitioners and researchers because of their potential linkagesto organizational and individual user’s productivity, there are few papers that investigate enterprise systems management andimplementation issues based on the end users’ perspective with the cross-cultural mechanisms. This issue is importantbecause currently the enterprise systems involve end-users with the different cultural backgrounds. Thus, this paper appliesenterprise systems adoption issue to the cross-cultural end user perspectives in Japan and the U.S. based on the personalinnovativeness in IT, intrinsic motivation, and the moderating effects of Hofstede’s cultural difference. Innovation diffusiontheory and self determination theory are the theoretical foundations for developing the model in this study. The paperproposes research model and the implications to the IS community

A Preliminary Examination of the Factors for Knowledge Sharing in Technology Mediated Learning

Affective commitment and intrinsic motivation to share knowledge are important issues in developing successful technology-mediated learning (TML) and knowledge management (KM) systems. This paper investigates an individual’s social/self identities and affective commitment as important identity factors for perceived enjoyment to share knowledge by email and knowledge sharing attitude in the TML environment. An empirical test of the proposed model was conducted in the pilot test (n = 155) as well as the main test (n = 411). Identity factors (social/self identities and affective commitment) influence perceived enjoyment (R² = 0.52), and perceived enjoyment influences knowledge sharing attitude (R² = 0.51) in TML. The results of this study will help us understand the antecedents of effective knowledge sharing intervention in the TML environment, based on the integrated model of social identity theory, social influence theory, and self determination theory. Furthermore, information systems practitioners and educators will be able to understand the roles of identity factors in developing and designing TML and KM systems

The effects of security and traceability of blockchain on digital affordance

© 2020, Emerald Publishing Limited. Purpose: This study takes an affordance approach to explain how users perceive the affordance of user action within blockchain and examines how it influences the subsequent user experience. Focusing on the effect of trust on cognitive processes, the authors analyze how affordances in blockchains affect the user experience. Design/methodology/approach: The blockchain affordances are examined through a two-stage process. The authors employ a qualitative analysis based on insights gained from the current literature and interviews. The authors then apply a quantitative survey to examine the role of trust in interactions with blockchain services. A structural user model was tested in which their appreciation of affordances of blockchain predicted the trust and satisfaction. Findings: Users\u27 appreciation for transparency and reliability explained to what extent they trust and are satisfied, thereby suggesting the heuristic roles of trust in blockchains. The study findings indicate a heuristic role for trust regarding underlying links to technological and affective affordances. A user\u27s cognitive heuristics affect their attitudes toward blockchain, in which technological features are processed through users\u27 perceptions and experience. Research limitations/implications: The model contributes to the conceptualization of security, privacy and traceability along with trust, which is then linked to transparency and reliability. The findings show how the frame of affordances gains explanatory power by being linked to the concepts of affect and emotion. The heuristics of direct perception of security–traceability–privacy (STP) can be used to understand the trajectory of heuristics and ongoing choices of blockchain. Practical implications: The study results offer a lens through which to address the technology\u27s most common problems by pairing user experience principles and heuristics to blockchain technologies. This study offers insights into the understanding of user actions related to blockchains and into practical implications for developing trust-based services. The results guide the application and tailoring of motivational affordances in blockchain. Originality/value: While blockchain technology has gained popularity and momentum, there has been little research on how specific features of blockchain technology create value. This study contributes to the research gap by highlighting the role and dimension of trust in relation to STP in blockchains and provides meaningful implications for theory and practice