An Investigation of Factors Affecting Financial Performance of Taiwanese International Tourist Hotels

This study adopts moving average regression and panel data regression to explore the factors affecting the financial performance of international tourist hotels in Taiwan. First, we use the unit root test to examine the data in moving average regression and in panel data regression and then use the Hausman test to examine whether the fixed-effects or random-effects model is suitable for panel data regression. Second, we employ the Lagrangian multiplier (LM) test to confirm that panel data regression is better. The findings show that domestic visitors, occupancy rate, operation year, and joining a chain system are the four key factors affecting financial performance

Does Cost Efficiency Lead to Better Financial Performance? A Study on Taiwan International Tourist Hotels

The purpose of this study is to conduct an investigation into the link between cost efficiency and financial performance as it pertains to the hotel industry. This study employs DEA approach to estimate cost efficiency and uses three traditional financial indicators, such as the ratio of net operating profit before taxes, the ratio of earnings before taxes, and return on assets before taxes, to measure financial performance. Data were generated from 68 hotels in the international tourist hotels in Taiwan from 1997 to 2006. The major finding indicates that cost efficiency is insignificantly associated with the financial performance, whatever three above financial performance variables. The implications of the findings are discussed and the limitations of the study as well as future research directions are addressed

A study of the relationship between online movie reviews and the intention to watch the movie

Aim/purpose – This study explores how the content feature and source of eWOM affect people’s intentions and further analyses the effectiveness of eWOM on people’s intention to watch movies. Design/methodology/approach – The study considers two dimensions of movie reviews, including the source (anonymous or acquaintance) and the content feature (concrete or abstract), adopts a 2x2 between-subject design, and then analyzes online questionnaires (N = 313) via statistics analysis methods. Findings – The findings showed that if the source is from an acquaintance and the content feature is concrete, then people will have the highest intention to watch the movie. In addition, the acting skills of the cast and the love of the movie genre also enhance the positive influence on the viewer’s experience. Research implications/limitations – The respondents were selected only in Taiwan so this paper do not explain any differences among different countries. For example, cultural differences exist between the West and the East in the content feature of eWOM. Originality/value/contribution – If a type of genre is greatly accepted by the audience and generates huge box-office revenue, then producers and movie companies might keep making movies in these kinds of genre to secure profits. Therefore, box-office movies will usually fall into these certain types of genres, and there will be an abundance of them released in the near future

The Relationships Among Brand Experience, Brand Resonance and Brand Loyalty in Experiential Marketing: Evidence from Smart phone in Taiwan

Aim/purpose - The study aims to understand the contribution of the experiential events how to influence the brand loyalty while the consumer synchronized with brand under the brand resonance. Design/methodology/approach - The study combines Schmitt's five distinct experience 'modules' with the SEM method to explore the relationship among these five experience dimensions and brand experience, and applies the Keller's CBBE model to explore whether the experiential events that consumer participated could help the company build brand resonance through the brand experience delivering in the event. The study applies convenient sampling method and collects data through online questionnaire platform from April 12 to April 26, 2015. Deleting invalid or incomplete questionnaires, the study gets 204 valid samples from the total 229 respondents. Findings - The findings indicate that these five strategic experiences dimensions are positively related to the brand experience; the positive relationships among brand experience, brand resonance, and brand loyalty also exist. Research implications/limitations - The results of the study have some strategic implications for marketing practice. The findings point out that event marketing could be considered as an effective tool to enlarge customer base and to build brand loyalty. In the real world, the more event marketing adopts; the stronger brand experience is and the higher the effect on brand loyalty will be. Nevertheless, the study cannot provide specific constructive suggestion: how to design events to stimulate and create a strong, memorable brand experience. Originality/value/contribution - Few studies examine the effect of each brand experience dimensions on brand relationship, and this study fills this gap

Baltijos jūros regiono šalių ir šalių, nepriklausančių šiam regionui, energijos vartojimo efektyvumo ir BVP ryšiai

Darbe siekiama nustatyti 27 ES šalių, 8 Baltijos regiono šalių ir 19 šalių, nepriklausančių Baltijos jūros regionui, bendrą energijos vartojimo efektyvumą. Tyrime taikytas duomenų apimties analizės modelis (angl. Data Envelopment Analysis (DEA), viena išvestis (realusis BVP) ir trys įvestys (darbas, realusis akcinis kapitalas ir energijos suvartojimas). Nustatyta, kad tarp bendro energijos vartojimo efektyvumo ir realaus BVP vienam asmeniui Baltijos regiono šalyse ir šalyse, nepriklausančiose Baltijos jūros regionui, pastebėti kylantys į viršų didėjimo, taip pat kylantys į viršų mažėjimo ryšiai. Šis tyrimo rezultatas labai skiriasi nuo anksčiau atlikto tyrimo, kuriuo nustatyta, kad taip bendro energijos vartojimo efektyvumo ir realaus BVP vienam asmeniui yra U formos ryšys, rodantis, kad energijos vartojimo efektyvumo gerinimas nesudaro kliūčių BVP augimui ES.This study employs the data envelopment analysis (DEA) approach, with a single output (real GDP) and three inputs (labour, real capital stock, and energy consumption) to estimate the totai factor energy efficiency (TFEE) of 27 EU countries: 8 in the Baltic Sea region and 19 in the non-Baitic Sea region. We find that there are an upward slope and increasing as well as an upward slope and decreasing relations between the TFEE and real GDP per capita in the Baltic Sea and non-Baltic Sea regions, respectively. This finding is very different from the past study that concluded a U-shaped relation between the TFEE and real GDP per capita and indicates that energy efficiency improvement does not hinder the GDP growth in the EU

The relationships among brand experience, brand resonance and brand loyalty in experiential marketing: Evidence from smart phone in Taiwan

Aim/purpose – The study aims to understand the contribution of the experiential events how to influence the brand loyalty while the consumer synchronized with brand under the brand resonance. Design/methodology/approach – The study combines Schmitt’s five distinct experience ‘modules’ with the SEM method to explore the relationship among these five experience dimensions and brand experience, and applies the Keller’s CBBE model to explore whether the experiential events that consumer participated could help the company build brand resonance through the brand experience delivering in the event. The study applies convenient sampling method and collects data through online questionnaire platform from April 12 to April 26, 2015. Deleting invalid or incomplete questionnaires, the study gets 204 valid samples from the total 229 respondents. Findings – The findings indicate that these five strategic experiences dimensions are positively related to the brand experience; the positive relationships among brand experience, brand resonance, and brand loyalty also exist. Research implications/limitations – The results of the study have some strategic implications for marketing practice. The findings point out that event marketing could be considered as an effective tool to enlarge customer base and to build brand loyalty. In the real world, the more event marketing adopts; the stronger brand experience is and the higher the effect on brand loyalty will be. Nevertheless, the study cannot provide specific constructive suggestion: how to design events to stimulate and create a strong, memorable brand experience. Originality/value/contribution – Few studies examine the effect of each brand experience dimensions on brand relationship, and this study fills this gap

Comparative analysis of energy technology gap estimation in SADC, EU, and ASEAN via the energy metafrontier

The study employs the data envelopment analysis (DEA) approach with three inputs (real capital stock, labor, and energy consumption) and one output (real gross domestic product; real GDP) to examine the energy technology gap at the country level and focuses on three regional organizations, including Southern Africa Development Community (SADC), European Union (EU), and Association of Southeast Asia Nations (ASEAN), by using the energy metafrontier during the period from 2005 to 2013. With 44 observations (8 in SADC, 28 in the EU, and 8 in ASEAN) and a total of 396 decision-making units in the study, the empirical results show that energy technology in ASEAN hit the energy metafrontier in 2012 and 2013, while energy technology in EU was inferior to that of SADC from 2005 to 2011 after being compared together under the metafrontier framework. There is also a convergent phenomenon on the degree of dispersion in the energy technology gap ratio in both ASEAN and EU after 2008 except for that in SADC. Finally, this study finds that the correlation between real GDP and CO2 emissions exhibits a multi-N-type shape for ASEAN

Self-Positioning of International Tourist Hotels in Taiwan

Abstract This paper analyzes the self-positioning of international tourist hotels (ITHs) in Taiwan at the corporate strategy level and posits two types of positioning strategy-room revenue-oriented and food and beverage (F & B) revenue-oriented -to examine which one is suitable for ITHs. Hotels located in Hualien and in scenic areas have a significantly negative effect on the ratio of F & B revenue to total revenue, implying that hotels in these areas should be room revenue-oriented. Local tourists have a significant positive impact on the ratio of F&B revenue to total revenue, whereas Asian tourists have a significant negative impact on the ratio. Moreover, the operation-year and room price have significantly negative effects on the ratio of F & B revenue to total revenue, suggesting that historic hotels should adopt room revenue-oriented positioning and improve their service quality so as to be able to increase the room price. The number of restaurants has a positive effect on the ratio of food and beverage revenue to total revenue. Therefore, the hotels adopting F&B revenue-oriented positioning should offer diversified types of restaurants for various tourists