Troubling Gender(S) and Consumer Well-Being:Going Across, Between and Beyond the Binaries to Gender/Sex/ual and Intersectional Diversity

Troubling gender(s) invites an expansion of the way we study gender so that our scholarship might reflect lived realities. It calls for critical scholarship that seeks to disrupt, as well as explorative scholarship that seeks to leverage and expand categorizations, going “across, between and beyond” the binary. Troubling gender(s) encourages scholars to recognize the vast terrain of gender diversity, and how gender diversity crosses over with sex and sexual diversity and intersecting social locations of difference to shape consumers’ experiences of marketplace inequities, interactions with other people, and perceptions of self. Troubling gender asks scholars to rethink how they measure, use, or capture gender/sex/ual diversity. In short, troubling gender takes us that next step in thinking through how gender matters

Moving Gender Across, Between and Beyond the Binaries:In Conversation with Shona Bettany, Olimpia Burchiellaro and Rohan Venkatraman

This panel discussion explores why marketing and consumer behaviour has struggled to move beyond the binary, the importance of disrupting the conventional binaries to recognize gender/sex/ual diversity, and the challenges in so doing. It raises to the fore concerns about institutional pressures, sanitization of work, academic positionalities, everyday encounters of discrimination against gender/sex/ual diversity, and the emancipatory but oppressive dynamics of categories. Yet the panellists also reflect on ways to challenge binaristic thinking. Just being in the academy and doing (small but) meaningful acts of institutional activism can produce ripple effects and open pathways for a better articulation of lived experiences and realities

The Protection of Rights and Advancement of GenderS: In Conversation with Abigail Nappier Cherup, Kevin D. Thomas, Wendy Hein, and Jack Waverley

In this panel discussion, we explore various ways that academics can advance work related to genderS, intersectionality and inequities so that it has impact within academia and in society. Panelists offer practical insights, relate challenges in doing this work, and suggest avenues for alternative yet impactful dissemination of work. The purpose is to demonstrate how those interested in supporting or working in this space might move from being allies to advocates and accomplices

Applying a transformative consumer research lens to understanding and alleviating poverty

Increasing attention to global poverty and the development of market-based solutions for poverty alleviation continues to motivate a broad array of academicians and practitioners to better understand the lives of the poor. Yet, the robust perspectives residing within consumer research remain to a large degree under-utilized in these pursuits. This paper articulates how applying a transformative consumer research (TCR) lens to poverty and its alleviation can generate productive insights with potential to positively transform the well-being of poor consumers

Cumulative occupational lumbar load and lumbar disc disease – results of a German multi-center case-control study (EPILIFT)

Background The to date evidence for a dose-response relationship between physical workload and the development of lumbar disc diseases is limited. We therefore investigated the possible etiologic relevance of cumulative occupational lumbar load to lumbar disc diseases in a multi-center case-control study. Methods In four study regions in Germany (Frankfurt/Main, Freiburg, Halle/Saale, Regensburg), patients seeking medical care for pain associated with clinically and radiologically verified lumbar disc herniation (286 males, 278 females) or symptomatic lumbar disc narrowing (145 males, 206 females) were prospectively recruited. Population control subjects (453 males and 448 females) were drawn from the regional population registers. Cases and control subjects were between 25 and 70 years of age. In a structured personal interview, a complete occupational history was elicited to identify subjects with certain minimum workloads. On the basis of job task-specific supplementary surveys performed by technical experts, the situational lumbar load represented by the compressive force at the lumbosacral disc was determined via biomechanical model calculations for any working situation with object handling and load-intensive postures during the total working life. For this analysis, all manual handling of objects of about 5 kilograms or more and postures with trunk inclination of 20 degrees or more are included in the calculation of cumulative lumbar load. Confounder selection was based on biologic plausibility and on the change-in-estimate criterion. Odds ratios (OR) and 95% confidence intervals (CI) were calculated separately for men and women using unconditional logistic regression analysis, adjusted for age, region, and unemployment as major life event (in males) or psychosocial strain at work (in females), respectively. To further elucidate the contribution of past physical workload to the development of lumbar disc diseases, we performed lag-time analyses. Results We found a positive dose-response relationship between cumulative occupational lumbar load and lumbar disc herniation as well as lumbar disc narrowing among men and women. Even past lumbar load seems to contribute to the risk of lumbar disc disease. Conclusions According to our study, cumulative physical workload is related to lumbar disc diseases among men and women