The extended model of goal-directed behavior on tourists’ behavioral intentions

Dissertation presented as the partial requirement for obtaining a Master's degree in Statistics and Information Management, specialization in Marketing Research e CRMAmusement parks and their integration with tourism have been growing since the last few decades. However, there are still limited empirical studies that analyze the behavioral intentions of the amusement park visitors. To contribute to the existing gap in the literature, this study broadened the model of goal-directed behavior (MGB), offering a conceptual framework that shed light on the impact of hedonism, experience and innovativeness on tourists’ desire and intention to visit. An online questionnaire administered to 236 tourists from Europe supported the proposed hypotheses. The results report the good explanatory power of the extended MGB model, particularly, showing a significant influence of hedonism, innovativeness, and experience on tourists’ desire, which in turn, drives their intention to visit an amusement park. The findings have implications for tourism managers, along with the theoretical contributions of the study

An Extended Model of Goal-Directed Behavior

Huseynov, K., Costa Pinto, D., Maurer Herter, M., & Rita, P. (2020). Rethinking Emotions and Destination Experience: An Extended Model of Goal-Directed Behavior. Journal of Hospitality and Tourism Research, 44(7), 1153-1177. https://doi.org/10.1177/1096348020936334This research aims to extend the model of goal-directed behavior, by deepening its emotional path and including new variables to predict tourist behavioral intention: hedonism, destination experience, and tourism innovativeness. Based on a final sample of 457 European tourist nationals, the findings showed the significant influence of hedonism and tourism innovativeness on tourist desire. In addition, findings uncover the mediating role of hedonism on the emotional path. The findings also extend previous research by revealing that not all destination experience dimensions (sensory, affective, behavioral, and intellectual) equally influence tourist behavioral intention. Indeed, only sensory and intellectual destination experience dimensions were found to affect behavioral intention. The findings have important implications for tourism managers crafting destination experiences and contribute to tourism research by presenting a more comprehensive framework of goal-directed behavior applied to tourism.authorsversionpublishe